Latest news with #Longines'
The Herald Scotland
a day ago
- Entertainment
- The Herald Scotland
Make a super statement of true elegance with the Spirit Zulu Time 1925
This exceptional wristwatch marks the centenary of Longines' first dual-time zone watch – a timepiece forged not only from steel and gold but from a heritage of innovation, adventure and connection across meridians. Now available at Longines' Glasgow boutique, the Spirit Zulu Time 1925 is priced at £3,750 and represents a meeting of fine engineering and cultural resonance. Launched with British actor and Longines Ambassador of Elegance, Henry Cavill, the campaign evokes a single poignant question: What time is it there? There is no doubt Cavill has become the ideal modern-day avatar for a watch that connects distant geographies with elegance and technical rigour. 'It gives me, at a glance, that immediate connection with [loved ones],' says the actor, noting how the timepiece offers more than functional precision – but also continuity in a fractured world. The Spirit Zulu Time 1925 is far from a mere homage. It is a distillation of Longines' long-standing dedication to horological accuracy and innovation across borders. Universal reference IN 1925, Longines introduced its first dual-time zone wristwatch, the original "Zulu Time", whose dial was adorned with the maritime signal flag for the letter 'Z' (Zulu) – a reference to Greenwich Mean Time), the universal reference used by aviators and mariners alike. To celebrate the centenary, Longines has crafted a 39-mm stainless steel case fitted with a bidirectional rotating bezel. A first for the Spirit Zulu Time collection, the bezel features an 18K rose gold cap with a circular-brushed insert and engraved 24-hour graduations. It allows for the simultaneous reading of a third time zone—an increasingly valuable function for today's cosmopolitan traveller. The use of rose gold not only adds warmth but subtly nods to the copper strip embedded in the ground at the Royal Observatory in Greenwich—literal and symbolic grounding for the Prime Meridian. The dial is a masterclass in functional elegance. Matt black, it creates visual drama against rose-gold-coloured hands and indexes. Treated with Super-LumiNova®, they glow softly in low light, ensuring legibility in even the most far-flung cockpit or cabin. Five stars rest just above the six o'clock marker, a traditional Longines motif signifying the highest quality movements – accompanied by a discreet date window and a commemorative engraving of the years '1925 – 2025'. Turn the watch over and you'll find another first: a transparent case back revealing a rose-gold-coloured PVD rotor engraved with a planisphere crossed by the Prime Meridian. Inside beats the Longines calibre L844.4, a COSC-certified self-winding mechanical movement with a silicon balance spring that makes it up to ten times more resistant to magnetic fields than ISO standards demand. The watch's true significance, however, transcends technical detail. It stands as a continuation of Longines' commitment to making time visible, navigable and shared. From the brand's early 'Turkish Watches' in 1908, made for the Ottoman Empire, to cockpit clocks used by pioneering aviators like Clyde Pangborn and Hugh Herndon, Longines has placed itself at the axis of geographical timekeeping. In recent years, the Spirit Zulu Time line has evolved to accommodate the needs of a new generation of travellers, explorers and aesthetes. Available now in Glasgow THAT the Spirit Zulu Time 1925 is now available in Glasgow is not merely a retail announcement – it is an invitation. Whether worn under the cuff of a three-piece suit or over the sleeve of a flight jacket, this watch speaks the quiet, articulate language of refinement and purpose. For those who value not only where they are but where they've been – and those they hope to meet across the world's meridians – the Longines Spirit Zulu Time 1925 offers something few watches can: elegant precision wrapped in living history.
Man of Many
6 days ago
- Business
- Man of Many
Interview: Henry Cavill on the Elegance of Longines and the Complexity of Warhammer 40k
By Rob Edwards - News Published: 4 June 2025 Share Copy Link Readtime: 4 min Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. As Longines' new Global Ambassador of Elegance, Henry Cavill has placed his considerable cachet behind the Swiss watchmaker, long known for producing some of the most refined timepieces money can buy. This partnership between the Hollywood leading man and the iconic maison has certainly hit the ground running with the outstanding new Longines Spirit Zulu Time 1925. Marking 100 years since Longines launched its first dual-time wristwatch in the form of 1925's 'Zulu Time', this release is more than just a meticulous embodiment of Longines' ongoing commitment to tracking multiple time zones at a glance. With its stunning rotating bezel adorned with an 18K rose-gold cap—a first for the Spirit Zulu Time collection—this reference is also absolutely guaranteed to turn heads, even for those who don't share Cavill's superhuman physique. In order to celebrate this new timepiece and the recently announced partnership, we had the chance to chat briefly with Cavill—best known for roles like Superman, The Witcher's Geralt of Rivia, and August Walker in Mission: Impossible – Fallout—to discover what makes the Longines Spirit Zulu Time 1925 special and how he views the true meaning of elegance. Henry Cavill wearing his Longines Spirit Zulu Time 1925 | Image: Supplied MoM: Thank you for taking the time to chat with Man of Many. Much like Superman is a symbol of hope, Longines' Global Ambassador of Elegance should similarly represent that concept. So what does elegance mean to you, and how do you feel you embody elegance in a way that's uniquely your own? Henry Cavill: It's very difficult to describe one's own elegance without simultaneously invalidating it! It's something that my parents encouraged in me. Always strive for excellence without being callous or garish about it. MoM: You've been quoted as having an appreciation for Longines' understated approach, saying that 'True quality doesn't need to announce itself.' Is that approach something you feel is rare, and how does it align with your experiences throughout your career? Henry Cavill: In today's world, where people are encouraged to announce their qualities for fear of being drowned out in the noise…. yes, it can be rare. I've sometimes drifted into the background for following what I've said above, but time and patience can be telling. MoM: Turning to Longines' new Spirit Zulu Time 1925 releases, what do you feel makes these timepieces special, and what is the significance of a watch's dual-time functionality in a world of smartphones? Henry Cavill: Aside from the storied history and 100-year anniversary of a beautiful watch that ties in elements of the Prime Meridian itself, it's about connection. At a simple glance, I can understand what time of day my loved ones might be in, and my imagination can go there, allowing me to share a very unique and personal moment. A smartphone, for all its wonders, is also a potential rabbit hole of distraction. MoM: You're now taking on producing duties, including for a highly anticipated Warhammer 40,000 project. Can you describe how that kind of overview can impact your appreciation for the intricacies of crafting something unique and complex? Henry Cavill: I've loved every moment, even the difficult ones. Having my hand at the tiller, rather than at the whims of others, especially for something that I love so dearly, has been a reassuring experience. Warhammer is unique and complex enough all by itself; it's about reflecting that uniqueness on screen and on the page. It's a challenge that I'm enjoying. MoM: What would you describe as your most elegant on-screen moment and why? Henry Cavill: I'm not sure that's for me to say. It also might be in the eye of the beholder. Henry Cavill's Longines Spirit Zulu Time 1925 helps him feel connected to friends and family | Image: Supplied It's a fair point that echoes the way we watch lovers each have our own unique perspective with regard to different timepieces. Having said that, there's little argument that the new Spirit Zulu Time 1925 timepiece is anything but a triumphant and highly elegant celebration of 100 extraordinary years since Longines launched its first dual-time wristwatch. With Cavill now on the Longines team, it's impossible to imagine we won't see the horological powerhouse continue to refine and redefine how we perceive elegance throughout 2025 and beyond. And with upcoming projects like his beloved Warhammer 40K universe, Voltron, Highlander, and more, Cavill will surely have more need than ever to track multiple time zones via his Spirit Zulu Time 1925.
Tatler Asia
03-06-2025
- Lifestyle
- Tatler Asia
Longines unveils captivating new timepieces for him and her
Longines expanded its offerings for the elegant Mini DolceVita and the sport chic Conquest models Two of Longines' key collections, Mini DolceVita and Conquest, have been expanded to offer a wider range of styling options. Read more: The flyback chronograph makes a grand return to Longines Jewel-Like Elegance Longines' beloved Mini DolceVita returns in 2025 with four bi-material designs that blur the line between watch and jewellery. Inspired by a 1927 model, these miniature marvels feature rectangular stainless steel cases (21.50mm x 29.00mm), their silhouette elevated by 18-karat yellow or rose gold crowns—some set with diamonds for added opulence. The bracelets have a similar bi-material aesthetic, combining stainless steel with yellow gold or rose gold elements in an alternating pattern for a supple and comfortable fit on the wrist. Each dial is finished in a refined silver tone with a delicate flinqué pattern, evoking a guilloché effect. Blue Roman numerals and blued-steel hands offer a crisp visual contrast, while a small seconds subdial at 6 o'clock adds a vintage flourish. Powered by the high-precision L178-calibre quartz movement, the overall impression is one of understated glamour—a watch as comfortable at a casual Riviera lunch as it is at the Met Gala.
The Star
19-05-2025
- Entertainment
- The Star
The South Korean celebrities who are the faces of Swiss luxury brands
While South Korean K-pop idols have long been acknowledged for their strong fanbase and influence on fashion, luxury watch brands are also paying more attention to K-drama actors to reach a wider audience. Here's a quick list of the Korean stars who are or have been watch ambassadors: Kim Ji Won Bvlgari has appointed actress Kim Ji Won as their ambassador, announcing that she is the perfect fit for the brand's identity. 'Kim Ji Won's colourful charm, trendy style, and bright and positive character align well with the brand's image,' Bvlgari said in a media statement. As the first-ever Korean ambassador, Ji Won represents the brand's iconic jewelry and watches (as well its perfume line), exuding classic elegance and modernity. Apart from showcasing Bvlgari's latest collections, Ji Won is also the muse for the Divas' Dream collection, which embodies bold and free-spirited women through the brand's iconic fan-shaped motif. 'Bvlgari is a beautiful brand that is cherished globally. I am thrilled to join its magnificent history as an ambassador. 'I look forward to this new journey with Bvlgari as it evolves from the past to the present and future,' says Ji Won, fresh off the heels of her hit drama Queen of Tears. Suzy Bae Award-winning actress and singer Suzy Bae is Longines' Ambassador of Elegance. Bae has received numerous awards since her debut in 2010, and is well-known for her philanthropy, consistently making large donations to worthy causes. According to Longines, the passion and elegance Bae expresses in all her engagements fall in line with the brand's image as she embodies Longines' values. A welcome addition to the Longines family, this relationship is sure to appeal to watch lovers and culture enthusiasts around the globe. Byeon Woo-seok Byeon Woo-seok and Cartier French luxury brand Cartier has announced its partnership with South Korean actor Byeon Woo-seok. The newest face of the iconic jeweller, Byeon is fast carving a name for himself in both the entertainment and fashion scene. 'I am delighted and excited to be joining Cartier as an ambassador,' he said in a statement. 'I am honoured to be able to work with Cartier which has endlessly taken on new creative challenges that transcend time while also presenting elegant designs steeped in expert craftsmanship.' Fresh off his successful drama Lovely Runner, Byeon joins the list of Korean and K-pop stars on the brand's ambassador roster, including V of BTS, Jackson Wang, Jisoo of BlackPink, and Hyunjin of Stray Kids. Kim Woo-bin Kim Woo-bin and Jaeger-LeCoultre Korean actor Kim Woo-bin is Jaeger-LeCoultre's Global Ambassador, in full alignment with their elegance and technical innovation. Known for his impeccable style and charisma, Woo-bin represents the core values of the Swiss watchmaker, combining sophistication and simplicity in his everyday life. At luxury watch and fashion events, Woo-bin can be seen wearing the brand's watches, including the Reverso Tribute Chronograph. Since rising to prominence more than a decade ago in box office hits Twenty (2015) and Master (2016), and his first leading role on television in Uncontrollably Fond, Woo-bin has gone on to shine, especially in the recent Our Blues and Black Knight where he shows off his dynamic and refined athletic sensibility. Wi Ha Jun Swiss watchmaker Tag Heuer signed on Wi Ha Jun as its Korean brand ambassador when he was fresh from the limelight of the first Squid Game series. A notable film and TV series actor, he has gone on to other challenging roles in shows such as The Worst of Evil and Gyeongseong Creature. 'I dreamt big since I was a child to become an entertainer, and to overcome boundaries and come as far as I did. 'Partnering with Tag Heuer is a great timely achievement for me, and yet another affirmation to not crack under pressure and go for what you dream for,' said Wi, a passionate philanthropist and supporter of various UN Refugee organisations. 'Wi Ha Jun is an unstoppable, avant-garde spirit whom we are thrilled to welcome as part of the Tag Heuer family in South Korea – one of the very important and growing markets for our brand. 'A rising star even beyond his home borders, he is the perfect embodiment of the elegance and passion for our Connected watch,' Tag Heuer says at the time of the appointment. Han So-hee South Korean model and actress Han So-hee, known for her elegance and flair for fashion, has joined the Omega universe of female talents which include names such as Cindy Crawford, Alessandra Ambrosio and Liu Shishi. She found recognition in the JTBC series The World of the Married in which she played the villainous mistress, leading to further roles in the Netflix-produced My Name and Gyeongseong Creature. 'I really admire Omega for its renowned history in watchmaking, especially when it comes to women's timepieces. 'It's quite an honour to wear that beauty and precision on my wrist and share the brand with so many fans around the world,' says Han. Raynald Aeschlimann, president and CEO of Omega, says, 'We've been so impressed by Han's career and personality. 'She represents many of the fine qualities that we value, and we're very pleased that she's taken the step to join our brand.' Ji Chang- wook A household name in South Korea and beyond, Ji Chang-wook is Rado's brand ambassador. The award-winning actor has played a wide variety of contemporary and historical characters across a broad range of film, television and web series formats, and is also an accomplished singer, having recorded a number of OSTs (original soundtracks) and starred in Netflix's Korean musical, The Sound of Magic. 'I have always been interested in Swiss watches, especially in unique designs and special materials. 'I'm very happy to star in my new role as brand ambassador for Rado. The Captain Cook is such a beautiful watch that I look forward to wearing it whenever I can,' says Ji. As Rado's ambassador, Ji models the Captain Cook High-Tech Ceramic Skeleton, which made its debut in the Captain Cook collection under 'The Art of Skeletonisation'.
Yahoo
14-02-2025
- Entertainment
- Yahoo
Longines welcomes Henry Cavill -- timeless elegance in a modern spirit
MIAMI, Feb. 14, 2025 /PRNewswire/ -- Longines is proud to welcome Henry Cavill as its newest Ambassador of Elegance. The acclaimed actor brings a unique blend of refinement and authenticity that perfectly embodies the brand's ethos that elegance is an attitude. This partnership represents Longines' legacy of collaborating with individuals who exemplify true elegance in both their professional excellence and personal conduct. As an Ambassador of Elegance, Cavill will join Longines in celebrating the timeless sophistication that has characterized the brand since its founding in 1832. Matthias Breschan, Longines' CEO, warmly welcomed this new partnership: "In Henry, we recognize a real affinity with our brand's values. His sophistication, genuine warmth and multifaceted personality reflect what elegance means today. Whether commanding the screen in epic productions or sharing his passions for aviation and equestrianism, he maintains an authenticity and grace that makes him a clear embodiment of the Longines spirit." "What draws me to Longines is their understated elegance," says Cavill. "True quality doesn't need to announce itself. It's evident in every detail and in every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values." Henry Cavill has established himself as one of the most versatile actors of his generation. From his globally-beloved portrayal of Superman in the DC universe, to Mission: Impossible - Fallout, to Guy Ritchie's The Man from UNCLE and more, Cavill has demonstrated remarkable range as a performer. He continues to evolve as an artist by pursuing projects that speak to his genuine interests, including executive producing and starring in an adaptation of the Warhammer 40,000 universe for Amazon Prime Video. He will star next in the live-action Voltron film for Amazon MGM Studios. Beyond the screen, Cavill is known for defying expectations. An accomplished actor who is also passionate about gaming, he brings the same dedication and finesse to every pursuit. This extends to his production company, Promethean Productions, which focuses on developing original storytelling that carries both meaning and impact. As Longines embarks on this new chapter, Cavill plans to take time out from his many upcoming projects to visit the brand's historic headquarters in Saint-Imier, Switzerland, where he will have the pleasure of seeing firsthand the dedication to craftsmanship that has defined the Swiss watchmaker for nearly two centuries. About Longines Established in Saint-Imier, Switzerland in 1832, Longines' expertise is steeped in tradition, elegance and performance. With its lengthy experience as an official timekeeper of world sports championships and partner of international sports federations, the Swiss watch brand has forged solid, enduring links with the world of sports over the years. Famous for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world's leading manufacturer of timepieces. The brand Longines, with its winged hourglass emblem, is represented in over 150 countries. Longines International Public Relationspublicrelations@ - releases are available at View original content to download multimedia: SOURCE Longines Sign in to access your portfolio
