Latest news with #LorrinPascoe
Cision Canada
28-04-2025
- Business
- Cision Canada
Vessi Appoints Lorrin Pascoe as Chief Marketing Officer to Accelerate Global Brand Growth
VANCOUVER, BC, April 28, 2025 /CNW/ - Vessi, the Vancouver-based footwear brand known for its 100% waterproof sneakers, is excited to announce the appointment of Lorrin Pascoe as its new Chief Marketing Officer (CMO). This strategic hire signals a significant step forward in Vessi's mission to scale globally and deepen its market position as a category leader in waterproof footwear. Pascoe joins the team with over 20 years of experience and a proven track record of building category-defining brands and leading high-impact marketing strategies across the consumer goods landscape. In his new role, Pascoe will oversee Vessi's marketing strategy, brand storytelling, community engagement and digital marketing efforts as the company continues to scale its presence and deepen its relationship with its growing community. "Lorrin's unique blend of creative vision and data-driven leadership makes him the perfect person to help shape the next chapter of Vessi," said Andy Wang, Co-Founder and CEO of Vessi. "His passion for purpose-led brands and deep expertise in omnichannel marketing will be instrumental as we continue to redefine what it means to be a modern, mission-driven brand." Prior to joining Vessi, Pascoe held senior marketing roles at KOHO, Sonos and Adidas, where he led transformative campaigns, built strong brand communities and delivered sustainable business growth. "Having always had a deep personal connection with water, be it the ocean, rivers, or rain, discovering Vessi was almost life-changing for me, by unlocking the fun of wet weather," said Pascoe. "I'm excited to help lead the brand into its next chapter - scaling with intention, connecting deeply with consumers, and amplifying the values that have made Vessi so beloved by its community." The executive appointment marks a new milestone in Vessi's journey as the company continues to expand its reach, launch new product innovations and invest in customer-first initiatives that reflect its core values. About Vessi Footwear Ltd. Vessi Footwear Ltd. was founded in Vancouver, BC, in 2018. With one goal in mind – to inspire happiness in the rain, Vessi has redefined the way people experience wet weather. Vessi has become the go-to brand for waterproof comfort. Today, Vessi continues to create products that enable you to turn rainy days into opportunities to do more in comfort and style.
Yahoo
25-04-2025
- Business
- Yahoo
EXCLUSIVE: Waterproof Sneaker Brand Vessi Hires Adidas Alum Lorrin Pascoe as Chief Marketing Officer
Canadian waterproof sneaker brand Vessi is adding to its executive team with the naming of its first chief marketing officer. The shoe brand, which launched in 2018 on Kickstarter, has named 20-year marketing veteran Lorrin Pascoe to the new CMO role. More from Footwear News Nike Promotes 14-Year Swoosh Veteran Jennifer Hartley to Chief Strategy Officer The Athlete's Foot Elevates Matt Lafone to Global CEO Pascoe joins Vessi from fintech company Koho, where he most recently served as chief marketing officer. Pascoe is making a return to footwear, after spending nearly 10 years at Adidas. While at the Three Stripes, Pascoe held the roles of senior director of global brand and sports marketing as well as senior manager of global brand marketing, among others. Pascoe has also held marketing roles at home sound system company Sonos. In an exclusive interview with FN, Pascoe said that in his new role, he will be responsible for scaling Vessi, both in the U.S. and globally. The executive added that he will also work on the continual evolution of the brand's omnichannel operations by putting an emphasis on retail. 'In addition to our wholesale business, we have grown to four of our own doors now,' Pascoe told FN. 'It's really important to continue to grow the brand at retail, while also looking at home consumers can experience the brand in fun and unexpected ways.' As for what he's most excited about in his new role, Pascoe said he can't wait to introduce the brand to more people. 'When one of the founders, Andy (Wang), reach out to me to see if I was interested in joining the brand, I hadn't thought about going back into the footwear space,' Pascoe admitted. 'But Andy said something early on, which is this kind of belief that Vessi fosters, which is, 'there isn't bad weather there's just bad clothing.' And he sent me a bunch of pairs, and I tested them out through the rain, and they are actually fully waterproof. So, I really want people to have the same 'aha moment' I had.' Pascoe also noted that he was looking forward to fostering the brand's relationships with retailers as well as positioning Vessi in a way to become part of sneaker culture. 'I have looked at the model of how this works so well for so many brands, and I respect so many footwear brands that are out there,' Pascoe added. 'They're doing incredible things. And so picking partners that we can work with, where we can help them, they can help us, and where we can come lean a little bit more into being a true part of sneaker culture is definitely on my radar.' Best of Footwear News A Complete Calendar of All the Footwear Trade Shows in 2025 A Timeline of Nike's 5 CEOs That Have Held the Role Since 1972 These Theories About How Black Friday Got Started Will Surprise You Sign in to access your portfolio
