Latest news with #LostLager
The National
28-05-2025
- Business
- The National
BrewDog launches new partnership with West Ham and London Stadium
In typical BrewDog fashion, the Ellon-based drinks firm has got people scratching their heads with another PR disaster-class, this time announcing a multi-year deal with the Premier League side and the London Stadium. The 'totally punk trailblazers' said the deal is a 'bold new chapter in fan experience' by offering the poor punters at the London Stadium BrewDog's 'finest beers'. READ MORE: I followed the SNP campaign trail in Hamilton – here's what I found out West Ham fans will soon be poured pints of Lost Lager, Punk IPA, Hazy Jane, Cold Beer, Wingman – a line-up which would struggle in the Sunday Leagues of your average boozers. With London having the highest average price for a pint, you do have to feel that the partnership with BrewDog does feel a bit like adding insult to injury for the poor Hammers fans. You would think, after their team's abysmal season in the Premier League last season, they would be hoping for some better signings over the summer transfer window. But don't worry, West Ham fans, you won't be the only ones who can enjoy a nice pint of 'Punk IPA', as the deal has been sealed ahead of Sam Fender, Iron Maiden, and the London Athletics at the stadium. The good news doesn't stop there as the firm plans to 'underline their commitment to football in East London' by kicking off the partnership by kitting out a number of grassroots teams with BrewDog-branded kits. Lauren Carrol, chief operating officer at BrewDog, said the firm is all about creating 'unforgettable moments with great beer', which is honestly somewhat true. (Image: Awakening) Who could forget the plethora of gaffes by the firm, many by their former leader James Watt, now trading his CEO days for more Elon Musk-style entrepreneurship? The announcement added that the collaboration is focused on 'transforming the stadium into a next-level destination for fans', with BrewDog on the taps. I fear that destination will be at another pub down the road.
CairoScene
20-05-2025
- Business
- CairoScene
BrewDog Taps Into Dubai With First Mid East Bar on Bluewaters Island
The Scottish craft beer brand launches its first Dubai bar on May 23rd, with plans to open eight locations in the city. May 20, 2025 Scottish craft beer brand BrewDog is making its Middle East debut with the opening of its first bar in Dubai on Friday, May 23rd. Set on Bluewaters Island, the new venue brings the brand's signature blend of bold brews and laid-back dining to one of the city's fastest-growing lifestyle destinations. The bar features 22 taps pouring BrewDog's most popular beers, including Punk IPA, Lost Lager, Elvis Juice, and Wingman. It will also serve a full food menu, staying true to the brand's global format of pairing craft beer with comfort food in an industrial-chic setting. This launch kicks off BrewDog's broader UAE ambitions. The brand has partnered with Dubai-based Rise Hospitality and plans to open eight locations across the emirate within five years. Located steps away from Ain Dubai, the world's tallest observation wheel, Bluewaters Island has become a magnet for international food and beverage concepts. BrewDog's arrival adds to the area's evolving identity as a nightlife and hospitality hub. Founded in 2007 in Aberdeenshire, Scotland, BrewDog has built a global following with locations in cities like London, Berlin, Tokyo, and Las Vegas—with Dubai now joining the list.
