2 days ago
Tenity expands to Silicon Valley
Tenity, the global innovation powerhouse and early-stage investor headquartered in Zurich, today announced a strategic partnership with USA Launching Pad, a U.S.-based go-to-market platform for international companies entering the U.S. market.
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Through this partnership, Tenity will establish a satellite presence in Silicon Valley, expanding its reach to the U.S. and enhancing its support for founders who wish to scale globally. The joint offering is designed to accelerate startups and growth-stage companies from Europe and Asia with structured, de-risked access to the U.S. market—combining Tenity's global distribution network with USA Launching Pads's operational muscle and deep local network.
The program targets venture-backed startups as well as public and private sector partners—including governments, trade agencies, and accelerators—seeking reliable pathways into the U.S. innovation economy.
'This partnership unlocks a major milestone for Tenity and our global community,' said Luca Casuscelli, COO at Tenity. 'By combining our trusted reach in Europe and Asia with the execution strength of USA Launching Pad in the U.S., we are enabling founders to plug into the Ivy League of global tech ecosystems in a meaningful and impactful way.'
This partnership directly addresses the major challenges that startups face when entering the U.S. market—risk, slow sales, and market misalignment. Many companies struggle with navigating U.S. customer expectations, market dynamics, and buyer behavior. As a result, trial-and-error approaches often waste time and capital, while early hiring of sales teams without validation leads to high turnover and inefficiency. Moreover, without a structured, data-driven process, companies often fail to develop the product-market fit needed to succeed.
The program, open to both public and private organizations—including VC-backed startups and scale-up companies, government agencies, and trade groups —builds on USA Launching Pad's success with clients like Typewise, a Swiss AI startup that secured U.S. pilot customers and launched B2B products within just five months, and the Government of Scotland who chose USA Launching Pad to accelerate a cohort of Scottish high tech companies.
Key program features include:
● Customer Discovery & Validation through interviews with real U.S. buyers
● Go-to-Market Design based on a proven 8-point framework
● Sales Enablement, demand generation, and pilot acquisition
● Cultural Immersion via a Silicon Valley-based experience
● Operational Setup, with dedicated Silicon Valley-based resources
● Access to experts — ecosystem of legal, finance, marketing, and investor partners
'The U.S. remain the biggest and most attractive expansion market for many businesses. However, expansion to this huge market can be risky and complex if done alone. With this partnership, we provide a fast, proven, and founder-friendly path to success,' said Gert Christen, CEO & Founder of USA Launching Pad. 'We are excited to work with Tenity to help some of the world's most ambitious founders succeed in the American market.'
Tenity's and USA Launching Pads' USA Market Launch Program is available immediately to startups, scale-up companies, accelerators, and ecosystem partners. We are now accepting applications for the inaugural Fall 2025 cohort, kicking off in August and culminating on-site during TechCrunch 2025 in San Francisco this October.
