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I tried Irn Bru's two new flavours and I'll never drink them again
I tried Irn Bru's two new flavours and I'll never drink them again

The National

time20-05-2025

  • Entertainment
  • The National

I tried Irn Bru's two new flavours and I'll never drink them again

Leith, a creative agency based in Edinburgh, has been known for almost three decades as giving the AG Barr brand a unique voice for Scotland's 'other national drink'. It has now moved its marketing contract to a London-based firm, Lucky Generals. The two new ad spots launched the Legend Editions 330ml cans which feature Unicorn Tears and Nessie Nectar flavours or Irn-Bru XTRA. READ MORE: Scottish travel firm closes 'out of the blue' after 20 years with all jobs lost The tears are obtained on Greetin' Acres Unicorn Tear Farm by Kelly, a unicorn tear farmer, where the ancient (and highly emotional) art of making unicorns cry is revealed. The nectar in the other can is 'lovingly milked' from the Loch Ness Monster herself. The ad shows Angus McLean, a fifth-generation Nessie milker, proudly shows off his milking shed, which is adorned with pictures of ancestors 'pulling away at that legendary teat'. Obviously with a set up such as this, I was expecting quite a creative drink. Both new flavours are available in supermarkets and convenience stores across the UK, sold as eight packs or individual cans. The design on both cans is great, showcasing our most famous myth and our national animal, but it is a bit on the nose. Yes, we know Nessie and Unicorns are Scottish, but is that really enough to base a new flavour on? isn't it a tad stereotypical and for the tourists? The colour of both is the same as our Irn-Bru XTRA, no mythical green or glowing purple, but the taste is defiantly very different. I couldn't tell you what they taste like easily, just like an original Irn-Bru to be fair, but there is a flavour which isn't desirable. The unicorn tears drink has an almost watery, chemically-peach flavour. And the Nessie Nectar flavour is fruiter but still has the watery, chemically aftertaste. READ MORE: Lorraine Kelly TV show to be cut back as ITV extends GMB episodes I can safely say when I come home from holiday, I won't be saying to myself, like I do with the original, 'God, I can't wait for a unicorn tears can'. But don't just take my word for it, other avid Irn-Bru drinks in the office called it 'disgusting' and 'rank'. But then, I collected an empty can with one saying it had grown on them. The campaign may be creative, but the story doesn't give us the belly laughs we know and love from Irn-Bru, and the drink definitely falls flat for me.

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