Latest news with #LucyHenry-Hicks
Graziadaily
11 hours ago
- Entertainment
- Graziadaily
Every Celeb Wears This 'Secret' High Street Brand - Now You Can Finally Shop It
If, like me, you've been (not so) patiently waiting for cult-favourite brand Dissh to finally land in the UK - you're in luck. The Australia-born label, known for its effortless silhouettes, breezy linen staples, and social media-famous dresses has officially arrived on British soil. That means no more import fees, shorter shipping times - and thanks to Selfridges - easier summer dressing for the balmy months ahead. While the brand was originally founded back in 2001, it wasn't until 2020 that Dissh truly earned its cult status - when owner Lucy Henry-Hicks took over and brought the Aussie label's laid-back, elevated vision to life. Since then, the brand has quietly made its mark, and is now worn by pretty much every cool-girl who knows a thing or two about fashion - including Kendall Jenner and Emrata, both of whom harbour a love for the low-key label. Jenner was spotted in the now sold out Nate Maxi Dress during a beachside stroll in 2024, while Ratajkowski opted for a classic (also sold out) black tank top for casual wear back in 2022. But the brand doesn't need to rely on celebrity endorsement to cement its dedicated following - its pieces more than stand on their own two feet. Take the Flynn Ruched Linen Top and Peggy Strapless Top as prime examples, along with the Sue Sleeveless Cotton-Knit Maxi Dress - all of which have gained serious traction thanks to their breathable, cotton-rich fabrics and effortless appeal. The latter, in particular, is selling at warp speed, but luckily, a few sizes are still available on the website. 1. Sue Sleeveless Knit Maxi Dress There are only a few sizes left in the Sue maxi, so if you want to snap it up, we'd suggest you act fast. Of course, that's not all. The trouser selection is equally as strong, with plenty of linen wide-leg options in soft, muted tones - perfect for sun soaked days out and inspired by the easy, loose-fitting silhouettes. And don't forget the brand's stellar range of maxi skirts - all effortlessly chic and ideal for both on and off-duty occasions, depending on what you decide to style them with. The Loula lace maxi skirt, in particular, feels like a boho dream straight from Sienna Miller's own wardrobe, and unsurprisingly, has flown off the online shelves. So, what are you waiting for? If you have a soft spot for chic staples that elevate any outfit, shop the best of Dissh from Selfridges below. Pre-warning though, a lot of these pieces are on their way out, so if you're looking for something that'll be in constant rotation once the weather remains steady, act sooner, rather than later. 2. Flynn Gathered Linen-Cotton Blend Top A Dissh best-seller which we can guarantee has been on the top of your wish list for a while now. 3. Lotus Scoop-Neck Linen Mini Dress The Lotus dress is a resort-ready linen number that'll see you through plenty holiday plans, casual or formal. 4. Gina Drawstring Linen Trousers The secret to summer dressing? A great pair of linen trousers - and the Gina Drawstring style might just be some of the best out there. 5. Longline Flared Stretch-Woven Vest A longline vest (or as we like to call it, a waist coat) will do the trick if you're looking for a great staple that you can wear year round. 6. Reagan Wide-Leg Denim Jeans A trusted pair of jeans are a must-have in any wardrobe rotation, and this Dissh pair is no exception - featuring cool-girl contrasting stitching. 7. Liza Ruffled Cotton-Poplin Midi Dress Tiered silhouettes have skyrocketed in popularity lately, and while Uniqlo's viral skirt may have played a part, we'd argue Dissh's Liza dress deserves just as much credit. 8. Carmel Halterneck Woven Top A classic halter neck top is great for the office or nights out with friends. 9. Toby Bitter Shirred Cotton-Poplin Dress We're quite simply obsessed with this shirred poplin dress, perfect for balmy summer days out and sophisticated evening plans out - just decide on your choice of footwear. 10. Peggy Strapless Cotton-Poplin Top A bandeau top is one of my all-time favourite wardrobe staples – it highlights the collarbones in the most effortless way. We've all seen the Peggy top circulating on social media, too. 11. Lune Two-Slip-Pockets Linen Shorts Linen shorts are key to a chafe-free holiday. Dissh's Lune linen shorts are a great choice and come in a rich-hued brown colourway. 12. Rick Off-Shoulder Cotton-Linen Blend Knit Top Off the shoulder tops are the ultimate cool-girl wardrobe staple that combine chic wearability with a casual twist. Image credit: @rosalieburns, @janneltherese and @missjamiefirth Emma Richardson is a fashion commerce writer for Grazia. She was previously a fashion and beauty commerce writer for Heat and Closer , and has contributed digital content for a variety of lifestyle brands. Emma finds much of her inspiration in celebrity style, with Sienna Miller often being a major influence, and loves a pair of ballet pumps and a trusted trench coat.
Forbes
16-04-2025
- Business
- Forbes
Dissh Became A Global Brand By Breaking Fashion's Rules
From resort-inspired boutiques in Queensland to a global presence that's steadily expanding, Dissh's evolution is anything but conventional. The Australian brand has built a cult following by betting on consistency, clarity, and a summer-first aesthetic that resonates far beyond its Gold Coast roots. In an industry where many brands chase TikTok trends or pursue wholesale partnerships, Dissh is proving there's power in playing the long game and rewriting the fashion playbook at the same time. While the brand doesn't chase social media trends, it does 'chase the sun' (so to speak) by designing with a summer brushstroke, all-year round. It's among CEO and Creative Director Lucy Henry-Hicks unconventional choices: staying laser-focused on a 'summer-first' aesthetic all-year round. It's a strategy rooted in clarity and discipline—and it's working. That aesthetic—clean, neutral, and rooted in relaxed, resortwear-inspired silhouettes—is key to Dissh's identity. The label has become a go-to for elevated basics that can be dressed up or down, and styled with designer accessories. Think quiet luxury, without the luxury markup. "Especially in Australia, where the market is small and price-sensitive, it was important for us to provide high-quality, beautiful pieces at a price point that feels attainable," Henry-Hicks asserts. "I want women to look and feel good without having to spend $600 on a blazer." Dissh is a favorite among people who lean into a high-low vibe: a linen set paired with a designer bag, or a tailored vest worn with vintage denim. The price may be accessible, but the polish is unmistakable. The other somewhat surprising decision? Forgoing wholesale—at least for now. "We've made a conscious decision not to go down the wholesale path," Henry-Hicks explains. 'We want to control how our product is presented, and wholesale doesn't always allow that. We already operate our own stores and understand retail well.' That decision, while rare for a fashion brand with global ambitions, has allowed Dissh to scale on its own terms. The brand currently operates 10 standalone stores in Australia—with more opening soon—and is entering the U.S. market with the same formula of brick-and-mortar locations in New York and Los Angeles. First up: a pop-up location at Platform, in L.A.'s Culver City (which is currently open). "We have about 350 team members today, and 92% are women," Henry-Hicks shares. "A lot of our part-time team are working moms who want flexibility. That's really important to us. There's still a lot of rigidity in Australian corporate culture, and it often forces women out of the workforce." From internal culture to external messaging, empowering women isn't a tagline at Dissh: it's baked into the business model. Henry-Hicks' focus on building a company that supports working mothers is personal: she's the mom of a toddler and a newborn. And she's building this global brand with a sense of alignment. "Everything in its divine time," she says. "I believe everything in my life is unfolding as it should—both the highs and the lows. If you're pushing too hard, or a situation doesn't feel good, it's often a sign to step back. When the timing is right, everything flows." That sense of timing led Henry-Hicks to accept her first outside investment: AU$90 million from Brett Blundy via his private investment firm, BBRC. While Dissh was already profitable, Henry-Hicks knew that scaling globally would require strategic partners. "As we gained momentum in the U.S., I started getting approached by investors," Henry-Hicks says. "Eventually, I realized that to scale globally, we'd need people who've done this before." The investment is helping to fuel Dissh's global growth. North America now accounts for a quarter of the business and is growing year-over-year. New York is one of Dissh's top cities by social following, and U.S. traffic is up 15% quarter over quarter. The UK has doubled year-over-year. According to Henry-Hicks, the brand is on track to achieve $140 million this year. With its commitment to seasonless design, Dissh is uniquely positioned to operate across hemispheres. 'We operate as a global brand and business," Henry-Hicks asserts. "This means our design team is planning and creating for both seasons. Our collections are designed globally—the Dissh handwriting and direction remains consistent for the season, but how this is adapted or brought to life across the regions will be unique." 'In saying this, as an Australian brand, summer and resort collections are what we do best–we see ourselves as chasing or following the sun around the world, and bringing to life those summer collections wherever the sun is shining.' Lucy Henry-Hicks, Photo Credit: Courtesy of Dissh Photo Credit: Courtesy of Dissh Even Dissh's winterwear—tailoring, knits and outerwear—comes with a coastal lens. The palette stays soft, the fabrics remain light, and pieces are designed to be styled across seasons. "Our interpretation of winter is still influenced by our roots. The pieces are relaxed, light, and versatile—everything can be mixed and matched." That design philosophy is rooted in sustainability, too. Dissh focuses on versatile pieces that can be worn season after season, aiming to reduce reliance on fast, disposable fashion by creating clothes that stand the test of time. If Dissh seems like an overnight success, it's not. Henry-Hicks grew up in the industry—her mother opened her first store at 19, and her father launched City Beach, a surf retail chain with 75 stores. Henry-Hicks started working at a young age and eventually took over the family's multi-brand shop in her 20s. "We were essentially a fashion aggregator," she recalls. "But we couldn't sustain a business on 55% margins. I wanted creative control. That's when I took over and turned Dissh into a fully vertical brand." That 2019 pivot marked the start of Dissh as we know it today: intentional, focused, and unbothered by outside, industry noise. Henry-Hicks often reflects on how some brands lose their way by jumping on every trend. At Dissh, she's stayed committed to doing what the brand does best, instead of chasing momentary relevance. 'I think the brands that have stood the test of time have done so by staying true to who they are," Henry-Hicks says. "We're never going to be good at everything. Staying true to yourself and knowing what you do well is the best thing you can do.' Although on the wholesale front, Henry-Hicks leaves the door open: "Never say never. While we're currently DTC, we remain open-minded when it comes to expansion. It would take the right partner to consider introducing wholesale." For now, the focus is clear: grow with intention, stay true to the brand's aesthetic, and keep empowering women through thoughtful design and access. The rest? It'll unfold— in time.
