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MAB Academy wins IATA award for innovative use of VR technology in training and assessment
MAB Academy wins IATA award for innovative use of VR technology in training and assessment

New Straits Times

time07-05-2025

  • Business
  • New Straits Times

MAB Academy wins IATA award for innovative use of VR technology in training and assessment

KUALA LUMPUR: MAB Academy, the training arm of Malaysia Aviation Group (MAG), has earned global recognition with the 2025 IATA Competency-Based Training and Assessment Centre (IATA CBTA) Innovation Award from the International Air Transport Association (IATA). This award acknowledges MAB Academy's pioneering application of immersive virtual reality (VR) technology in competency-based training and assessment for dangerous goods handling—an industry-first in the region. Developed in collaboration with the University of Malaya's Faculty of Computer Science and Information Technology, the VR training module simulates real-world warehouse scenarios, allowing aviation personnel to gain practical experience in the classification, preparation, and acceptance of dangerous goods. The solution provides a safe, controlled, and interactive environment for trainees to engage in high-risk training, improving knowledge retention, situational awareness, and operational safety. Its chief operating officer, Aida Salfaraz, said the immersive training programme for dangerous goods handling was developed to provide a safe, realistic environment where trainees can build practical skills through simulated real-world scenarios, minimising risks while enhancing preparedness. "It's encouraging to see innovation in training being acknowledged as a key part of improving safety standards within the industry and fostering a stronger safety culture," she said in a statement. The awards were presented during the 3rd IATA CBTA Centre Conference at the IATA World Cargo Symposium in Dubai. The selection process for the award involved an evaluation by an independent jury comprising industry experts, IATA representatives and independent validators. Entries were judged on their innovation, potential impact on industry priorities and sustainability, user-friendliness, implementation feasibility and evidence-based effectiveness.

Malaysia to host future ready ESG 2025 Conference in June
Malaysia to host future ready ESG 2025 Conference in June

Borneo Post

time25-04-2025

  • Business
  • Borneo Post

Malaysia to host future ready ESG 2025 Conference in June

Tengku Datuk Seri Utama Zafrul Abdul Aziz KUALA LUMPUR (April 25): Malaysia will host the Future-Ready ESG 2025 Conference on June 21 at MAB Academy, KLIA, bringing together regional and international stakeholders to advance environmental, social, and governance (ESG) practices. Themed 'Local Implementation, Regional Integration, Global Transformation', the event supports Malaysia's Asean 2025 Chairmanship and aims to position the country as a regional ESG leader. Investment, Trade and Industry Minister Tengku Datuk Seri Zafrul Abdul Aziz will officiate at the event and deliver a keynote address titled 'Malaysia and Asean: ESG Leadership in a Shared Regional Future'. His participation underscores the government's firm commitment to promoting sustainable investment, trade, and industrial growth aligned with global ESG principles. Also speaking is Ireland's Ambassador to Malaysia Orla Tunney, who will highlight Ireland's inclusive approach to ESG and the growing diplomatic collaboration with Malaysia. The conference is jointly organised by Asia e University's School of Professional and Executive Education Development, Universiti Teknologi Malaysia's Centre for Environmental Sustainability and Water Security, Intuition, and MAB Academy. Participants include representatives from Malaysia Aviation Group, UN Global Compact Network Malaysia & Brunei, Malaysian Carbon Market Association, and the ESG Association of Malaysia. The event seeks to bridge the gap between ESG vision and practice, empowering local and regional stakeholders to adopt practical, scalable sustainability strategies. Through knowledge-sharing and cross-border collaboration, it aspires to foster an inclusive, resilient, and sustainable future for Asean and beyond. The organisers are inviting business leaders, sustainability practitioners, policymakers, and civil society members to participate in this pivotal dialogue that could shape the region's ESG trajectory for years to come. Future-Ready ESG 2025 Conference Tengku Zafrul

MAB Academy and Ahlex Win 2025 IATA CBTA Center Innovation Award - Middle East Business News and Information
MAB Academy and Ahlex Win 2025 IATA CBTA Center Innovation Award - Middle East Business News and Information

Mid East Info

time14-04-2025

  • Business
  • Mid East Info

MAB Academy and Ahlex Win 2025 IATA CBTA Center Innovation Award - Middle East Business News and Information

The International Air Transport Association (IATA) announced that Malaysia Airlines Academy (MAB Academy) and Ahlex were each recognized with the IATA Competency-Based Training and Assessment Center (CBTA Center) Innovation Awards. MAB Academy, the training arm of Malaysia Aviation Group, was recognized for its immersive virtual reality (VR) training program for dangerous goods handling. The development of this application is a collaborative effort between MAB Academy and the University of Malaya (Faculty of Computer Science and Information Technology). Their pioneering solution simulates real-life warehouse scenarios, enabling trainees to safely practice the preparation, classification, acceptance, and handling of dangerous goods. By blending theoretical knowledge with hands-on experience in a virtual environment, the training program significantly enhances engagement, understanding, and operational readiness. Ahlex was recognized for its immersive training solution implemented within its Digital Training & Experience Center for dangerous goods training. The solution incorporates 3D cargo simulations for both individual and group training, tablet-based checklists, and immersive wall and floor projections. These features enable participants to apply theoretical knowledge in realistic, safety-critical scenarios, supporting the development of critical competencies and improving workforce readiness. 'The safe handling of shipments classified as dangerous goods is essential. This includes handling lithium batteries, which are increasingly present in global supply chains. Handling such products safely requires well-trained professionals. MAB Academy and Ahlex are being recognized with IATA CBTA Center Innovation Awards for their immersive and digital training solutions. The realistic environments they have created for training strengthen safety and enhance compliance. We are proud to count MAB Academy and Ahlex among our network of 214 IATA CBTA Centers and encourage others to follow their example in raising training standards industry-wide,' said Brendan Sullivan, IATA Global Head of Cargo. 'MAB Academy's immersive virtual reality (VR) training program for dangerous goods handling was developed to provide a safe, realistic environment where trainees can build practical skills through simulated real-world scenarios, minimizing risks while enhancing preparedness. It's encouraging to see innovation in training being acknowledged as a key part of improving safety standards within the industry and foster a stronger safety culture,' said Aida Salfaraz Ahmad Fadzil, Chief Operating Officer of MAB Academy. 'As dangerous goods become more common in the cargo environment, it is even more important for training to reflect real-world challenges. Our Digital Training & Experience Center was designed to help participants apply what they've learned in immersive, safety-critical scenarios. This award from IATA supports the shift toward digital and more hands-on, competency-based learning in aviation,' said Isabelle Borli, Ahlex. Launched in 2023, the IATA CBTA Center Innovation Awards encourage all members of the IATA CBTA Center network to implement solutions that enhance operational efficiency, safety, and sustainability. The awards were presented during the 3rd IATA CBTA Center Conference held at the IATA World Cargo Symposium (WCS) in Dubai, UAE. The selection process for the 2024 IATA CBTA Center Innovation Award involved an evaluation by an independent jury comprising industry experts, IATA representatives, and independent validators. Entries were judged on their innovation, potential impact on industry priorities and sustainability, user-friendliness, implementation feasibility, and evidence-based effectiveness.

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