Latest news with #MAGSHAPE
Associated Press
30-04-2025
- Business
- Associated Press
Lubrizol Enters Nutraceutical Ingredient Distribution Partnership with Palmer Holland Inc. to Expand U.S. Reach
CLEVELAND, April 30, 2025 /PRNewswire/ -- Lubrizol has secured a distribution partnership with Palmer Holland, Inc. to expand the availability of our innovative ingredient solutions for the nutraceutical, dietary supplement, and food and beverage market segments across the Northeastern U.S. region. The agreement will help meet a growing demand for Lubrizol's core technology, microencapsulation, which optimizes ingredient delivery and bioavailability, making nutraceutical products both effective and enjoyable. This technological value is reflected in our portfolio of nutraceutical branded ingredients, including LIPOFER™ Iron microcapsules, MAGSHAPE™ Magnesium microcapsules, ZINCNOVA™ Zinc microcapsules, CURCUSHINE™ Curcumin microcapsules, NEWCAFF™ Caffeine Microcapsules, LIPOPHYTOL™ Phytosterol microcapsules, and LIPOCAL™ Calcium microcapsules, all manufactured in Europe. 'Recent clinical and consumer studies have affirmed the benefits of our microencapsulation technology in relation to taste and sensorial profile along with absorption and bioavailability for our products, LIPOFER™ and MAGSHAPE™. We are excited to deliver our innovation to more consumers,' said Ricardo Pereira, Senior Director, Regional Business at Lubrizol. 'Our new partnership with Palmer Holland expands our reach, enabling our customers to create their next generation of innovation.' 'Lubrizol's value proposition and focus on quality align well with Palmer Holland's mission to source branded ingredients designed to meet the needs of tomorrow,' said Bret Horace, Palmer Holland's Vice President – Consumer & Life Sciences. 'With this partnership, we are addressing the needs of our customers by offering a best-in-class solution to assist in the creation of healthier, better-tasting nutraceutical products.' About The Lubrizol Corporation Lubrizol, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with over 100 manufacturing facilities, sales and technical offices and over 7,000 employees worldwide. For more information, visit About Palmer Holland Established in 1925, today Palmer Holland is a North American specialty chemical and ingredient distributor of raw materials headquartered in Cleveland, Ohio with 50+ account managers and ingredient consultants stationed across the United States and Canada. We are a private, employee-owned company which allows us greater flexibility in the marketplace and a dedicated platform for long-term success. This flexibility enables us to provide our customers and principals with the most effective and efficient solutions. Our partners are rooted in the areas of Agriculture, CASE (coatings, adhesives, sealants, elastomers), Health & Nutrition, Lubricants, and Engineered Materials. For more information about Palmer Holland, please visit our website at View original content to download multimedia: SOURCE Palmer Holland, Inc.
Business Wire
25-04-2025
- Business
- Business Wire
Lubrizol Enters Nutraceutical Ingredient Distribution Partnership with Palmer Holland Inc. to Expand U.S. Reach
CLEVELAND--(BUSINESS WIRE)--Lubrizol has secured a distribution partnership with Palmer Holland, Inc. to expand availability of our innovative ingredient solutions for the nutraceutical, dietary supplement, food and beverage market segments across the Northeastern US region. The agreement will help meet a growing demand for Lubrizol's core technology, microencapsulation, which optimizes ingredient delivery and bioavailability, making nutraceutical products both effective and enjoyable. This technological value is reflected in our portfolio of nutraceutical branded ingredients, including LIPOFER™ Iron microcapsules, MAGSHAPE™ Magnesium microcapsules, ZINCNOVA™ Zinc microcapsules, CURCUSHINE™ Curcumin microcapsules, NEWCAFF™ Caffeine Microcapsules, LIPOPHYTOL™ Phytosterol microcapsules, and LIPOCAL™ Calcium microcapsules, all manufactured in Europe. 'Recent clinical and consumer studies have affirmed the benefits of our microencapsulation technology in relation to taste and sensorial profile along with absorption and bioavailability for our products, LIPOFER™ and MAGSHAPE™. We are excited to deliver our innovation to more consumers,' said Ricardo Pereira, Senior Director, Regional Business at Lubrizol. 'Our new partnership with Palmer Holland expands our reach, enabling our customers to create their next generation of innovation.' 'Lubrizol's value proposition and focus on quality and aligns well with Palmer Holland's mission to source branded ingredients designed to meet the needs of tomorrow,' said Bret Horace, Palmer Holland's Vice President – Consumer & Life Sciences. 'With this partnership, we are addressing the needs of our customers by offering a best-in-class solution to assist in the creation of healthier, better-tasting nutraceutical products.' About The Lubrizol Corporation Lubrizol, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with over 100 manufacturing facilities, sales and technical offices and over 7,000 employees worldwide. For more information, visit About Palmer Holland Established in 1925, today Palmer Holland is a North American specialty chemical and ingredient distributor of raw materials headquartered in Cleveland, Ohio with 40+ account managers and ingredient consultants stationed across the United States. We are a private, employee-owned company which allows us greater flexibility in the marketplace and a dedicated platform for long-term success. This flexibility enables us to provide our customers and principals with the most effective and efficient solutions. Our partners are rooted in the areas of Agriculture, CASE (coatings, adhesives, sealants, elastomers), Health & Nutrition, Lubricants, and Plastics. For more information about Palmer Holland, please visit our website at
Yahoo
13-02-2025
- Health
- Yahoo
Clinical Study Confirms Lubrizol's MAGSHAPE™ Magnesium Microcapsules Provide Enhanced Magnesium Absorption
BARCELONA, Spain, February 13, 2025--(BUSINESS WIRE)--Lubrizol's MAGSHAPE™ microcapsules, a micronized and microencapsulated source of magnesium, has been found to significantly enhance magnesium absorption compared to other commonly used magnesium sources, according to a study published in Nutrients and conducted by researchers at Bionos Biotech SL and Lubrizol Nutraceuticals. The study documented superior bioavailability and reduced side effects of this innovative solution developed for people seeking science backed magnesium products. The clinical study reports on the effectiveness of MAGSHAPE™ follow the results of a recent consumer study in which study participants preferred the taste and texture of MAGSHAPE™ microcapsules to magnesium from four other options. The recent clinical study was a double-blind, randomized, cross-over study that included 40 healthy volunteers who were administered different magnesium supplements under controlled conditions. The study aimed to assess the blood plasma magnesium (Mg) levels in the volunteers after oral intake of MAGSHAPE™ microcapsules compared to other magnesium sources, including Mg oxide, Mg citrate, and Mg bisglycinate. Blood samples were taken at zero to achieve a baseline, one, four, and six hours after intake of each Mg product. A secondary goal was to assess the prevalence of side effects often associated with Mg supplementation. Researchers in the study found that MAGSHAPE™ microcapsules increased blood plasma Mg levels at all tested time points after the baseline reading. Additionally, the MAGSHAPE™ microencapsulation technology enabled a sustained increase in blood plasma Mg levels, maintaining higher levels for up to six hours post-intake. Participants also reported fewer adverse effects, such as intestinal motility and gastric heaviness with MAGSHAPE™ microcapsules compared to other Mg sources assessed in the clinical study. "These findings underscore the potential of MAGSHAPE™ microcapsules to revolutionize magnesium supplementation," said Isabel Gomez, marketing manager of Lubrizol Nutraceuticals. "The study compared MAGSHAPE microencapsulated magnesium oxide to magnesium oxide as a raw active ingredient and showed that the enhanced absorption observed in the study and reduced side effects reported by participants in our study can be attributed to the innovative technologies employed to produce the MAGSHAPE™ microcapsules." "Based on the observed increase in blood plasma magnesium levels, this innovative solution has the potential to benefit individuals seeking to maintain adequate magnesium levels for overall health and well-being as well as people seeking improved muscle recovery or enhanced sleep patterns," said Alan Connolly, R&D manager of Lubrizol Nutraceuticals. "The reported gastric tolerability of MAGSHAPE™ by study participants, coupled with the statistical significant increase and sustained absorption profile, makes it a good option for those seeking the health benefits associated with maintaining adequate magnesium levels," said Teresa Negra, a new business development specialist at Lubrizol Nutraceuticals. Learn more about MAGSHAPE™, request a sample or more information at Contact - Lubrizol. About The Lubrizol Corporation The Lubrizol Corporation, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with more than 100 manufacturing facilities, sales and technical offices and nearly 8,000 employees around the world. For more information, visit View source version on Contacts Isabel Sign in to access your portfolio
