22-05-2025
- Entertainment
- Straits Times
Scented in Singapore: In 60 markets overseas, Maison de L'Asie puts ‘unexpected' Asia on the map
Maison de L'Asie founder Elizabeth Liau was motivated to start her fragrance label after her mother's death in 2019, as a tribute to her and her generosity of showing acceptance, forgiveness and grace. PHOTOS: MAISON DE L'ASIE
SINGAPORE – Singapore is not a country that comes to mind when people talk about perfume. But now, it may have a worthy representative.
Home-grown Maison de L'Asie ( is on a mission to play with the big boys. Since its launch in end-2020, the brand exploded in global distribution and is now available in 60 markets.
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