Latest news with #MAXLondon
Hindustan Times
25-04-2025
- Business
- Hindustan Times
Adobe unveils Clip Maker, Dynamic Animation and other AI-powered features for Express
Adobe has unveiled new AI-powered features for its Express platform at the MAX London creativity conference, expanding its focus on video editing, animation, and branded content creation. The updates include a suite of tools aimed at simplifying video production for a wide range of users, from creative professionals to small businesses. Key additions include Clip Maker, which uses AI to extract shareable moments from longer videos like podcasts or interviews, and Generate Video, which creates background footage using text or image prompts. Other new features include: Enhance Speech: Removes background noise from audio. Video Self-Record: Allows users to record directly within the app. Drop Zone and Scene View: Helps to streamline editing and clip arrangement. A Vimeo integration for direct publishing. Adobe also introduced Dynamic Animation, which adds movement to static designs using motion effects such as wobble and wind. A new tool called Generate Similar creates on-brand image variations, and more than 30 new filters, adapted from Photoshop, have been added to improve image quality. The company says these tools are designed to serve a range of users beyond traditional designers, including marketers, sales teams, and content creators looking to produce material quickly across multiple channels. Adobe reports continued growth for Express, with a 50% increase in business users quarter-over-quarter and an 85% rise in student use of its premium tier year-over-year. Partnerships with organisations including the NFL, EA Sports, and Google have helped expand the platform's reach. Most new features are now available on the web version of Adobe Express, with select tools also accessible via mobile. Adobe Express remains free to use, with premium features included for Creative Cloud subscribers. The announcement comes as Adobe continues to integrate generative AI into its software offerings, reflecting a broader industry trend toward automated content creation tools.
India Today
24-04-2025
- Business
- India Today
Adobe launches revamped Firefly app to create AI images and videos
Adobe has introduced a redesigned version of Firefly app at its MAX London creativity conference. According to the company, the app will serve as an all-in-one platform for users to generate images, videos, audio, and vector graphics using artificial intelligence. The company says that the Firefly app will now use Firefly Image Model 4 and Image Model 4 Ultra, as well as third-party AI models like Gemini and the core of the new Firefly app are Adobe's updated AI models, Firefly Image Model 4 and Image Model 4 Ultra. The company says that the new models can generate images based on prompts, offering enhanced realism, lighting, detail, and image structure. These AI models also support 2K resolution and allow users greater control over elements such as zoom, perspective, and major update to the Firefly app is the Firefly Video Model, which is now widely available. This AI-powered model has the ability to generate 1080p video content based on text prompts or reference images. It includes tools to adjust motion, camera settings, and even specific start and end frames, offering users more options for how they want AI to generate videos based on their ideas. Another new feature that the Firefly app is introducing is Text-to-Vector, a feature powered by Adobe's Vector Model. It will let users leverage AI to create vector graphics, such as icons, logos, and patterns, directly from text access to other AI models, Adobe has revealed that Firefly can now use third-party AI models. This means users can generate content using models developed by OpenAI, Google Cloud (Imagen 3 and Veo 2), and Flux, with more providers such as Pika, Luma, and Runway set to be added later. Adobe says it has included Content Credentials with each output, indicating which model created it, in line with efforts to help maintain transparency in AI-generated Firefly new app availabilityThe revamped Adobe Firefly app is now available globally as a web app and is integrated across major Creative Cloud tools like Photoshop, Illustrator, Premiere Pro, and Express. The new Firefly Image Model 4, Image Model 4 Ultra, and the Firefly Video Model are also generally available, says the Boards introduced Meanwhile, Adobe has also introduced Firefly Boards. The feature is now available in public beta. Adobe says this feature functions like a digital mood board, allowing users to generate visual ideas quickly, explore different concepts side-by-side, and organise them into collections for review or collaboration. The idea is, probably, to take a stab at what Canva from Firefly, Adobe at MAX London announced updates to its other apps as well. The updates include new pattern generation tools in Illustrator, a refined background removal option in Photoshop, and a smarter search features in Premiere Pro.
Business Wire
24-04-2025
- Business
- Business Wire
Adobe Introduces New AI-Powered Video Tools in Adobe Express for Intuitive Content Creation
LONDON--(BUSINESS WIRE)--Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) announced all-new capabilities in Adobe Express for editing and generating video footage, transforming static designs and images into expressive animations and quickly creating on-brand, empowering customers to extend the reach and impact of their content. With new features like Clip Maker, Dynamic Animation and Generate Similar, creative professionals can make flat designs pop with lifelike motion and generate commercially safe video for custom background footage. Additional new AI features empower solopreneurs to quickly turn their podcasts into social clips; enable sales professionals to add personalized video messages to client presentations; and provide marketers with easy-to-use tools for creating on-brand content collections that can be shared with their extended teams – all without missing a beat. Adobe Express empowers everyone from creative professionals to business professionals, solopreneurs and small businesses to easily create and publish content that stands out and helps them promote their passions, grow their business and communicate with impact. Creative professionals say they love how it enables them to take their work further, for example by turning their still images into videos, and easily deliver it to clients and colleagues. Business professionals like marketers, sales teams and internal communicators are using it to create on-brand content from templates created by their creative teams and localize it in different languages and styles for different markets – at scale. Solopreneurs and small business teams say that its tools for easily creating and publishing content to social channels help them break through, reach new audiences and ultimately grow their business. ' From a social post that goes viral to a presentation that helps land a promotion to a localized marketing campaign that reaches a new audience, millions of customers turn to Adobe Express to turn their ideas into powerful outcomes,' said Govind Balakrishnan, SVP and General Manager, Adobe Express. 'We're excited to introduce new AI-powered video and animation capabilities to make it even easier for people to stand out and break through with their brands.' New Capabilities Make Standing Out and Staying On-Brand Easier and Faster Video: Editing video can be complicated and time-consuming. Groundbreaking new video features in Adobe Express take the tedium out of the process and make it easy to create standout video content for every channel: Clip Maker uses AI to turn longer-form video footage like podcasts, interviews and demos into shareable clips optimized for different channels by identifying key moments, adding captions and reframing clips. Generate Video, powered by the Firefly Video Model, uses text and image prompts to generate custom, commercially safe b-roll and background footage. Enhance Speech removes distracting background noise for polished, professional-quality sound in just a tap. Video Self-Record allows users to record themselves directly in Adobe Express and add a personal touch to tutorials, video podcasts, reels & more. Drop Zone compiles clips into seamless sequences and Scene View makes it easy to rearrange and batch-edit video clips for quicker video editing. Vimeo add-on fast-tracks sharing with direct exporting and publishing to the platform. Animation: New Dynamic Animation in Adobe Express adds playful, natural motion like Wobble and Wind through advanced physics simulation. On-brand creation: New features in Adobe Express make it even faster and easier to create and stay on-brand: Generate Similar expands on-brand creation capabilities in Adobe Express, giving customers the ability to go from a single on-brand image to a cohesive collection in seconds – powered by commercially safe Firefly models. 30+ new filters powered by Photoshop's industry-leading imaging technology provide professional polish and help customers get their look just right – now available right in Adobe Express. Innovation and Business Momentum Adobe Express is achieving significant momentum: Express business customers grew 50% quarter-over-quarter. Adoption of Adobe Express premium among students grew 85% year-over-year. Partnerships expanded to include the National Football League, EA Sports, Real Madrid, National Women's Soccer League, ChatGPT, Slack, Box, Miro, Google, HubSpot and more – expanding Express's reach to millions of additional consumers and business professionals. Capabilities expanded with more than 250+ add-ons. Adobe Express recently revealed its vision for accelerating creativity and productivity with agentic AI to reimagine the content creation process to be more intuitive and efficient. Pricing and Availability Anyone can start using Adobe Express for free. Adobe Express is also a companion app to Adobe Creative Cloud, available to subscribers on web and mobile at no extra cost. The new Clip Maker, Drop Zone, Generate Video features and Vimeo add-on are available today on Adobe Express web. Scene View, Enhance Speech, Dynamic Animation, Generate Similar, Video Self-Record and the 30+ new image filters powered by Photoshop can be accessed on both Adobe Express web and mobile. About Adobe Adobe is changing the world through digital experiences. For more information, visit © 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. 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