Latest news with #MCN
Zawya
6 days ago
- Business
- Zawya
MRM MENAT elevates KSA Leadership to drive integrated growth in the region, with the appointment of Warren Davey as General Manager
Saudi Arabia: MRM MENAT, a leading integrated digital and customer experience agency - part of the Middle East Communications Network (MCN), has appointed Warren Davey as General Manager of MRM KSA. With over 27 years of international experience in commercial growth and brand transformation, Warren brings a rare blend of deep regional understanding and a global strategic outlook. In Saudi Arabia, he has led integrated marketing strategies across sectors including tourism, culture, education, entertainment - driving stronger audience engagement, brand visibility, and long-term impact. Previously, Davey held senior leadership roles at McCann Erickson Worldgroup across Europe and the Americas, managing global accounts including UPS, American Airlines, and TUI Travel, while building high-performing teams and expanding integrated capabilities. Known for its strategic depth and creatively led, data-driven approach, MRM continues to solidify its presence in the Kingdom as a trusted digital consultancy and full-service partner to leading brands and institutions across Saudi Arabia. Spearheaded by Karim Slim, CEO of MRM MENAT, the agency operates at the intersection of creativity, technology, data, and strategy, offering a unique combination of capabilities that help clients unlock business transformation and growth, deepen customer relationships, and deliver long-term impact. With end-to-end integration across consulting, content, CRM, commerce, and performance, MRM provides seamless, insight-led solutions that bridge strategy and execution. Trusted by some of Saudi Arabia's most influential institutions, MRM continues to empower both public and private sector leaders in transforming their marketing and customer experience strategies to align with the bold ambitions of Vision 2030. 'We recognise the scale, pace, and ambition of change underway in Saudi Arabia, and understand what it takes for brands to grow in a strategically evolving market,' said Karim Slim, CEO of MRM MENAT. 'Our role at MRM is to partner with our clients to build strong, lasting connections with long-term value. Warren's appointment strengthens our commitment to the Kingdom and brings onboard a leader who knows the market deeply and can help take our clients into the future.' 'Joining MRM at this pivotal time is an opportunity to contribute to a market that's setting new global benchmarks in innovation and growth,' said Warren Davey, General Manager, MRM KSA. 'With deep local experience and a global lens, I've seen how insight-led, integrated marketing can drive meaningful impact. MRM's unique combination of digital consultancy, creativity, data, and technology allows us to help clients scale with purpose and build enduring brand value in an ever-evolving landscape.' About MRM MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialised capabilities help grow relationship lifetime value and span CRM, Customer Experience, Consultancy Services and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creative effectiveness, and pure speed to market. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), with 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. About MCN MCN (Middle East Communications Network), part of IPG, is a leading advertising and marketing communications group in MENAT, which partners with clients to build enduring brands. MCN's multi-discipline agencies, spanning creative, media, digital, PR, data, brand experience and specialist marketing, include globally renowned agency brands; FP7McCann, MullenLowe, UM, Magna, Initiative, KINESSO, MRM, McCann Health, Momentum, Craft, Weber Shandwick, Commonwealth/McCann, Jack Morton, Octagon and Current Global. With approximately 2,000 employees across 11 markets, MCN is committed to cultivating an inclusive environment where talent can thrive, earning recognition as a Great Place to Work for three consecutive years (2023–2025), awarded as Fast Company's Most Innovative Companies in 2024, and winning Agency Network of the Year 2024 by Campaign Middle East.
Campaign ME
14-05-2025
- Business
- Campaign ME
How marketers can capitalise on live events to transform regional tourism
At Arabian Travel Market 2025, MCN, in partnership with The Economist and McCann Truth Central, hosted a session that uncovered the forces shaping the future of travel, tourism and destination branding. Top learnings suggested that marketers should take into consideration the phenomenon of 'live tourism' a term coined in reference to how major live events are a defining force in global tourism. To turn events into long-term value, destinations must evolve from hosting moments to building emotional connections, cultural identity, and brand legacies, research from MCN revealed. 'Live events serve as powerful catalysts for tourism growth in the Middle East, with strategic implementation tailored to each destination's unique tourism objectives,' said Joe Nicolas, CEO – MENAT at UM Worldwide.
NDTV
08-05-2025
- Automotive
- NDTV
Triumph Speed Triple RX Teased Ahead Of Global Debut
Triumph Motorcycles has recently teased a new variant of Speed Triple 1200 RS on its social media handles. Now, the Speed Triple 1200 RS is a proper litre-class naked roadster all by itself, but the new variant, likely to be called 'RX', could be even sportier, with added features, revised ergonomics and possibly few tweaks to the engine and the output. The Speed Triple 1200 RS, owing to its size and power, hasn't been a success in India, with its sibling, the Street Triple 765 RS being more popular. View this post on Instagram A post shared by Triumph Motorcycles (@officialtriumph) The short teaser shows glimpses of the new motorcycle, wearing a neon green shade, with the letters 'RX' on the fuel tank. Triumph enthusiasts would remember that the company launched a Street Triple RX about a decade ago and now the 'RX' brand is likely to be resurrected. What is also evident in the teaser is that the rider ergonomics is has been tweaked a bit. You can see the clip-on handlebar and slightly rear set footpegs, hinting at a racier seating position. Now, spy shots of the Speed Triple 1200 RS also revealed that the motorcycle gets semi-active electronic suspension. Expect the new model to get fatter rubber and new rims, as seen on the test mule. The current Triumph Speed Triple 1200 RS gets a 1,160 cc in-line triple cylinder engine, which makes 180.5 hp at 10,750 rpm with peak torque output of 128 Nm at 8,750 rpm. The engine is paired to a 6-speed gearbox with a bi-directional quick-shifter. Now, the motorcycle will be revealed for global markets on May 13, 2025 but it is unlikely that the Speed Triple RX will be launched in India. Sypshot Source: MCN
Business Recorder
02-05-2025
- Health
- Business Recorder
Sindh, WFP launch Rs578mn School Meals Pilot project in Malir
KARACHI: Sindh Chief Minister Syed Murad Ali Shah and Coco Ushiyama, the Country Director of the World Food Programme (WFP), discussed collaborative efforts in maternal and child healthcare and launching Rs578.39 million pilot project for school meals in the Malir District, to provide daily meals to 11,000 primary school students in grades Kachhi to 5, with the goal of improving their learning, attendance, and nutrition. The meeting, held at CM House, focused on enhancing ongoing initiatives such as the Nashonuma and Mamta programs and decided on a joint effort to combat malnutrition and improve school retention through a new school feeding scheme, said a statement on Thursday. It was attended by PSCM Agha Wasif, Chairman P&D Najam Shah, Secretary School Education Zahid Abbasi, Secretary Social Protection Department Muzamil Halepoto, and Secretary Health Rehan Baloch. The WFP delegation consisted of Hilde Bergsama, Head of the Provincial Office, and Policy Officer Salma Yaqub. Ushiyama provided an overview of WFP's current programs in Sindh, with a special emphasis on Maternal and Child Nutrition (MCN). She discussed areas, including stunting, wasting, Conditional Cash Transfers (CCT), and food supplement distribution to address malnutrition. Chief Minister Murad Ali Shah expressed appreciation for WFP's contributions and shared details of the Sindh government's health-focused initiatives. These initiatives include support for pregnant and lactating women, as well as children suffering from malnutrition, through two major programs: the federal Benazir Income Support Program's (BISP) Nashonuma initiative and the provincial Mother and Child Support Program (Mamta). The meeting also addressed concerns regarding the perceived duplication between the two programs. It was concluded that while some overlaps exist, the designs of the two programs are largely complementary. BISP Nashonuma targets beneficiaries through the national Kafalat registry, while the Mamta program allows for self-enrollment across 15 Sindh districts. It was agreed that both initiatives should continue, given their shared goal of improving maternal and child health among the ultra-poor. While Nashonuma is focused primarily on food supplements, Mamta emphasises financial support through CCTs. To enhance coordination and reduce redundancy, three action points were established, including revisiting the technical designs of both programs to align conditionalities for inclusive service delivery; establishing a two-way data-sharing mechanism to identify overlaps, optimise resources, and fill service gaps; and developing a joint enrollment and targeting framework to streamline beneficiary identification and service delivery. The Chief Minister and the WFP delegation also agreed to explore future joint interventions to address the impacts of climate change, particularly concerning Sindh's vulnerable populations. The Sindh government and WFP will co-finance a one-year pilot of the School Meals Project in Malir District for the 2025–26 school year, Rs 578.39 million. The program aims to provide daily hot meals to 11,000 primary school students (Grades Kachhi to 5) to improve learning, attendance, and nutrition. The Sindh government will contribute Rs 462.71 million (80 per cent), while WFP will provide Rs 115.68 million (20pc). This initiative is designed to combat classroom hunger, enhance concentration and academic performance, and reduce gender disparities by incentivising girls' education. A centralised kitchen system will be established for meal preparation, packaging, and distribution. The meals will include lentils, rice/bread, vegetables, and a weekly serving of fruit. The Sindh Food Authority, along with a dedicated Food Safety Officer, will ensure hygiene and nutritional standards. WFP will oversee implementation through a third-party contractor and will lead monitoring, evaluation, and reporting. The pilot will specifically target peri-urban schools in Malir that have basic infrastructure, clean water, and sanitation facilities. Schools must also meet minimum student enrollment thresholds. A robust monitoring system will track key metrics such as enrollment, retention, and attendance, to maintain 70 pc daily attendance. WFP will conduct baseline and endline evaluations to inform potential scaling-up across Sindh. Data from the Education Management Information System (EMIS) and school records will be utilised to measure impact. The Chief Minister emphasised that, beyond educational benefits, the project is expected to reduce malnutrition, stimulate local job creation through food procurement, and strengthen community food systems. He also highlighted the program's potential to empower girls by providing targeted incentives and improving school participation. 'The pilot will offer crucial insights into sustainable school meal delivery models and guide future efforts for scaling up across Sindh,' Murad Shah concluded.
Business Recorder
02-05-2025
- Health
- Business Recorder
Sindh, WFP launch Rs578m School Meals Pilot project in Malir
KARACHI: Sindh Chief Minister Syed Murad Ali Shah and Coco Ushiyama, the Country Director of the World Food Programme (WFP), discussed collaborative efforts in maternal and child healthcare and launching Rs578.39 million pilot project for school meals in the Malir District, to provide daily meals to 11,000 primary school students in grades Kachhi to 5, with the goal of improving their learning, attendance, and nutrition. The meeting, held at CM House, focused on enhancing ongoing initiatives such as the Nashonuma and Mamta programs and decided on a joint effort to combat malnutrition and improve school retention through a new school feeding scheme, said a statement on Thursday. It was attended by PSCM Agha Wasif, Chairman P&D Najam Shah, Secretary School Education Zahid Abbasi, Secretary Social Protection Department Muzamil Halepoto, and Secretary Health Rehan Baloch. The WFP delegation consisted of Hilde Bergsama, Head of the Provincial Office, and Policy Officer Salma Yaqub. Ushiyama provided an overview of WFP's current programs in Sindh, with a special emphasis on Maternal and Child Nutrition (MCN). She discussed areas, including stunting, wasting, Conditional Cash Transfers (CCT), and food supplement distribution to address malnutrition. Chief Minister Murad Ali Shah expressed appreciation for WFP's contributions and shared details of the Sindh government's health-focused initiatives. These initiatives include support for pregnant and lactating women, as well as children suffering from malnutrition, through two major programs: the federal Benazir Income Support Program's (BISP) Nashonuma initiative and the provincial Mother and Child Support Program (Mamta). The meeting also addressed concerns regarding the perceived duplication between the two programs. It was concluded that while some overlaps exist, the designs of the two programs are largely complementary. BISP Nashonuma targets beneficiaries through the national Kafalat registry, while the Mamta program allows for self-enrollment across 15 Sindh districts. It was agreed that both initiatives should continue, given their shared goal of improving maternal and child health among the ultra-poor. While Nashonuma is focused primarily on food supplements, Mamta emphasises financial support through CCTs. To enhance coordination and reduce redundancy, three action points were established, including revisiting the technical designs of both programs to align conditionalities for inclusive service delivery; establishing a two-way data-sharing mechanism to identify overlaps, optimise resources, and fill service gaps; and developing a joint enrollment and targeting framework to streamline beneficiary identification and service delivery. The Chief Minister and the WFP delegation also agreed to explore future joint interventions to address the impacts of climate change, particularly concerning Sindh's vulnerable populations. The Sindh government and WFP will co-finance a one-year pilot of the School Meals Project in Malir District for the 2025–26 school year, Rs 578.39 million. The program aims to provide daily hot meals to 11,000 primary school students (Grades Kachhi to 5) to improve learning, attendance, and nutrition. The Sindh government will contribute Rs 462.71 million (80 per cent), while WFP will provide Rs 115.68 million (20pc). This initiative is designed to combat classroom hunger, enhance concentration and academic performance, and reduce gender disparities by incentivising girls' education. A centralised kitchen system will be established for meal preparation, packaging, and distribution. The meals will include lentils, rice/bread, vegetables, and a weekly serving of fruit. The Sindh Food Authority, along with a dedicated Food Safety Officer, will ensure hygiene and nutritional standards. WFP will oversee implementation through a third-party contractor and will lead monitoring, evaluation, and reporting. The pilot will specifically target peri-urban schools in Malir that have basic infrastructure, clean water, and sanitation facilities. Schools must also meet minimum student enrollment thresholds. A robust monitoring system will track key metrics such as enrollment, retention, and attendance, to maintain 70 pc daily attendance. WFP will conduct baseline and endline evaluations to inform potential scaling-up across Sindh. Data from the Education Management Information System (EMIS) and school records will be utilised to measure impact. The Chief Minister emphasised that, beyond educational benefits, the project is expected to reduce malnutrition, stimulate local job creation through food procurement, and strengthen community food systems. He also highlighted the program's potential to empower girls by providing targeted incentives and improving school participation. 'The pilot will offer crucial insights into sustainable school meal delivery models and guide future efforts for scaling up across Sindh,' Murad Shah concluded.
