Latest news with #MILOSingapore
CNA
29-04-2025
- Entertainment
- CNA
Milo fans flock to supermarkets to get new, viral limited edition plushies
Now you can drink a cup of Milo and hug one to sleep. On Saturday (Apr 26), Milo Singapore released two limited edition sets of plushies inspired by local treats. The plushies, to celebrate the iconic drink's 75th anniversary in Singapore, caused excitement among Milo fans with many rushing to supermarkets on launch day to get their hands on one or more. View this post on Instagram A post shared by MILO Singapore (@milosingapore) Videos on TikTok showed crowds of people at supermarkets like Northpoint City's NTUC and Woodlands' Fairprice gathered around boxes of Milo's promotion packs, which each contain one randomised plushie from either series. You can choose from The Breakfast Set, which features kaya toast, soft-boiled eggs, and classic Milo drinks, or the Breaktime Set featuring the gem biscuit, bun and Milo packet. Or, you can try to collect them all, as some are doing. Of course, where there's a viral product, there are people trying to cash it on its popularity. Which explains why you can already see the plushies and accompanying eco-bag on second-hand marketplace Carousell listed for S$10 to S$15 each. One was even listed at S$38. The plushies are available while stocks last and CNA Lifestyle has reached out to Milo Singapore to find out if additional designs will be released. For now, you can get your hands on these soft toys by purchasing the Milo 3-in-1 (16 sachets) or Milo Gao Siew Dai (Less Sugar) (13 sachets) promotion packs to get one randomised Milo Singapore Breakfast Set plush. The packs cost S$7.95 each. Or you can purchase five Milo UHT 4x125ml Cluster promotion packs at S$2.87 per pack to receive a Milo Singapore Breaktime Set plush in each pack.
CNA
25-04-2025
- Business
- CNA
Milo launches limited edition plushies of iconic local treats, from kaya toast to gem biscuits
Milo is launching limited edition plushies inspired by local set meals on Apr 26, including a Breakfast Set and a Breaktime Set. This is in celebration of the drink brand's 75th anniversary in Singapore. The Breakfast Set plushies will feature Singaporeans' favourite kaya toast, soft-boiled eggs, and classic Milo drinks while the Breaktime Set will include popular local snacks – the gem biscuit, bun and Milo packet. View this post on Instagram A post shared by MILO Singapore (@milosingapore) View this post on Instagram A post shared by MILO Singapore (@milosingapore) To get your hands on these soft toys while stocks last, customers can purchase the Milo 3-in-1 (16 sachets) or Milo Gao Siew Dai (Less Sugar) (13 sachets) promotion packs. Each pack which will include one randomised Milo Singapore Breakfast Set plush. Customers can also purchase five Milo UHT 4x125ml Cluster Promotion Packs to receive a Milo Singapore Breaktime Set plush in each pack. 'Milo has always been an iconic part of the Singaporean life especially when it comes to breakfast and breaktime moments. These locally designed plushies reflect our special way of life here in Singapore, that we hope our shoppers will resonate with,' said Alene Ee, business manager for Milo Powder and Milo Ready-To-Drink, Nestle Singapore. Both promotion packs will be available from Apr 26 progressively in supermarkets island-wide, including FairPrice, Cold Storage, Giant, Sheng Shiong and Prime.
