Latest news with #MMM
Yahoo
4 hours ago
- Business
- Yahoo
3M Rises 15.8% YTD: Should You Buy the Stock Now or Wait?
3M Company's MMM investors have been witnessing some short-term gains from the stock of late. The conglomerate giant's shares have gained 15.8% in the year-to-date period, outpacing the industry's and the S&P 500 composite's growth of 2.3% and 0.3%, respectively. The company has also outperformed other industry players like Honeywell International Inc. HON and Griffon Corporation GFF, which have declined 1.7% and 4.3%, respectively, over the same time frame. Image Source: Zacks Investment Research Closing at $149.40 in the last trading session, the stock is trading close to its 52-week high of $156.35 and significantly higher than its 52-week low of $96.76. 3M stock is trading above both its 50-day and 200-day moving averages, indicating solid upward momentum and price stability. This reflects a positive market sentiment and confidence in the company's financial health and long-term prospects. Image Source: Zacks Investment Research 3M has been witnessing solid momentum in the Safety and Industrial segment, driven by strength in roofing granules, industrial adhesives and tapes, and electrical markets. Strong demand for cable accessories, driven by an increase in the construction of data centers and renewable energy projects, is driving the segment's performance. Also, an increase in demand for industrial and electronics bonding solutions bodes the first quarter of 2025, revenues from the electrical, industrial adhesives and tapes markets grew in the high-single-digit range, while the same from roofing granules, industrial specialties and personal safety markets increased in the low-single-digit range. The Safety and Industrial segment's organic sales improved 2.5% year over year in the company's Transportation and Electronics segment has been benefiting from strength in the transportation and aerospace end markets. Strong momentum in the commercial aircraft and defense-related business and project wins in the advanced materials business are proving beneficial for the the first quarter, revenues from the aerospace market increased in low-double-digit, and the same from the advanced materials market grew in high-single-digit. The Transportation and Electronics segment's adjusted organic sales grew 1.1% in the quarter. However, persistent weakness in the automotive electrification market, due to lower automotive OEM build rates, remains a concern.3M has been undertaking several restructuring actions that include streamlining the geographic footprint, simplifying the supply chain and optimizing manufacturing roles to align with production volumes. In the first quarter, these actions, together with strong organic volume and productivity, raised 3M's adjusted operating margin by 220 basis points year over year to 23.5%.The company also remains focused on increasing shareholders' wealth through dividend payments and share buybacks. In the first quarter of 2025, it rewarded its shareholders with $396 million in dividends and $1.3 billion in buybacks. Also, in 2024, it paid dividends worth $2 billion and repurchased shares for $1.8 billion. In February 2025, the company hiked its quarterly dividend by 4%. For 2025, it expects to repurchase shares worth $2 billion. MMM's trailing 12-month return on equity (ROE) is indicative of its growth potential. ROE for the trailing 12 months is 96.2%, much higher than the industry's 38.2%. This reflects the company's efficient usage of shareholder funds. Despite the aforementioned growth opportunities, 3M faces certain challenges that one should consider before investing in this stock. Weakness in the consumer retail end markets has been affecting the performance of the Consumer segment of late. The segment's sales declined 1.4% in the first quarter. There was a particular weakness in the command and packaging & expression businesses. Lower consumer retail discretionary spending on hardline goods is expected to hurt the company's overall performance in the first quarter, 3M's long-term debt was high at $12.3 billion, up 10.8% sequentially. Also, interest expenses in the quarter remained high at $255 million. Exiting the first quarter, its short-term borrowings and current portion of long-term debt totaled $1.2 billion. It's worth noting that 3M's long-term debt-to-capital ratio is currently 73.1%, higher than the industry's 55.2%. High debt levels, if not controlled, can increase financial obligations and prove detrimental to profitability in the quarters company has been subject to several litigations, including earplug lawsuits. It has committed substantial funds to resolve these disputes, as ongoing litigation might lead to additional also operates in the highly competitive electronics, transportation, aerospace, defense and other markets, comprising well-recognised providers of highly engineered products. As one of its peers, Honeywell serves as a global diversified technology and manufacturing company, with diversified products and services. Griffon, another peer, manufactures a wide range of consumer and professional, and home and building products. Earnings estimates for 3M have decreased over the past 30 days. Earnings estimates for 2025 and 2026 have inched down 0.8% and 0.1%, respectively. (Find the latest EPS estimates and surprises on Zacks Earnings Calendar.) Image Source: Zacks Investment Research MMM is trading at a premium to industry peers with a forward 12-month price-to-earnings (P/E) multiple of 18.93X. The current valuation is above its five-year median of 15.98X and has surpassed the broader industry's multiple of 16.73X. In comparison, Honeywell and Griffon are trading at 20.72X and 10.57X, respectively. Image Source: Zacks Investment Research Despite its several upsides and solid share price returns, the near-term challenges such as persistent weakness in the retail market, high debt level and premium valuation are limiting this Zacks Rank #3 (Hold) company's prospects. While current shareholders should hold their positions, new investors should wait for the stock to retract some of its recent gains and provide a better entry can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Honeywell International Inc. (HON) : Free Stock Analysis Report 3M Company (MMM) : Free Stock Analysis Report Griffon Corporation (GFF) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
4 hours ago
- Business
- Yahoo
2 Dow Jones Stocks with Promising Prospects and 1 to Avoid
The Dow Jones (^DJI) is made up of 30 of the most established and influential companies in the market. But even blue-chip stocks can struggle - some are dealing with slowing growth, outdated business models, or increasing competition. Finding the best companies in the Dow Jones isn't always straightforward, and that's why we started StockStory. That said, here are two Dow Jones stocks positioned for long-term growth and one best left off your watchlist. Market Cap: $80.01 billion Producers of the first asthma inhaler, 3M Company (NYSE:MMM) is a global conglomerate known for products in industries like healthcare, safety, electronics, and consumer goods. Why Do We Avoid MMM? Core business is underperforming as its organic revenue has disappointed over the past two years, suggesting it might need acquisitions to stimulate growth Earnings per share have contracted by 3.4% annually over the last five years, a headwind for returns as stock prices often echo long-term EPS performance Eroding returns on capital from an already low base indicate that management's recent investments are destroying value 3M's stock price of $150.49 implies a valuation ratio of 19x forward P/E. Check out our free in-depth research report to learn more about why MMM doesn't pass our bar. Market Cap: $149.7 billion Founded in 1980 during the early days of the biotechnology revolution, Amgen (NASDAQ:AMGN) is a biotechnology company that discovers, develops, and manufactures innovative medicines to treat serious illnesses like cancer, osteoporosis, and autoimmune diseases. Why Does AMGN Stand Out? Solid 14.1% annual revenue growth over the last two years indicates its offering's solve complex business issues Revenue base of $34.13 billion gives it economies of scale and some negotiating power Impressive free cash flow profitability enables the company to fund new investments or reward investors with share buybacks/dividends Amgen is trading at $279.50 per share, or 13.3x forward P/E. Is now the right time to buy? See for yourself in our in-depth research report, it's free. Market Cap: $270.4 billion With over 100 million people served across its various businesses and a workforce of more than 400,000, UnitedHealth Group (NYSE:UNH) operates a health insurance business and Optum, a healthcare services division that provides everything from pharmacy benefits to primary care. Why Will UNH Outperform? Massive revenue base of $410.1 billion gives it meaningful leverage when negotiating reimbursement rates Share repurchases over the last five years enabled its annual earnings per share growth of 13.1% to outpace its revenue gains Market-beating returns on capital illustrate that management has a knack for investing in profitable ventures At $298.95 per share, UnitedHealth trades at 9.7x forward P/E. Is now a good time to buy? Find out in our full research report, it's free. Donald Trump's victory in the 2024 U.S. Presidential Election sent major indices to all-time highs, but stocks have retraced as investors debate the health of the economy and the potential impact of tariffs. While this leaves much uncertainty around 2025, a few companies are poised for long-term gains regardless of the political or macroeconomic climate, like our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025). Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today for free. Sign in to access your portfolio
Campaign ME
3 days ago
- Business
- Campaign ME
The new rules of ROI: How MENA marketers can win in a fragmented, data-driven era
The marketing playbook is undergoing a pivotal shift amid evolving economic landscapes, demanding strategic and thoughtful planning from businesses across the region. In MENA, companies are grappling with persistent inflation, currency volatility, and high interest rates, all of which are prompting tighter scrutiny on budget allocation and a sharper focus on return on investment (ROI). Fiscal deficits are widening, with Saudi Arabia projected to reach 2.3 per cent of GDP, while geopolitical tensions and global supply chain disruptions from tariffs and conflicts continue to fuel uncertainty. Still, the region offers compelling opportunities. The GCC continues to outperform the broader MENA region, with the UAE's economy expected to grow 4.8 per cent in 2025, driven largely by non-oil sectors. A regional tourism boom is also underway, Dubai welcomed over 18 million visitors in 2024 and ambitious economic diversification strategies like Saudi Vision 2030 and We the UAE 2031 are helping maintain investor optimism. The ROI reset Media fragmentation is adding complexity to the marketing landscape. With a growing number of online and offline touchpoints, marketers are under pressure to deliver ROI across an increasingly fragmented media environment. Emerging channels like Connected TV (CTV) are gaining traction, with the GCC's CTV sector projected to grow at a compound annual rate of 15 per cent through 2025. Meanwhile, retail media is expected to propel MENA's e-commerce market to $57 billion in 2026, reinforcing the strategic role of marketing in driving business outcomes. This rising pressure from economic headwinds to evolving privacy regulations demands a reset. Brands must rethink how they connect with consumers. I've drawn on Snap's experience supporting brands and agencies across the region to identify three key recommendations to help marketers maximise their return on investments, navigate market volatility and prepare for the slower summer season and the high impact peak periods ahead. Three ways to maximise ROI in a fragmented ecosystem 1. Invest in holistic measurement frameworks A robust, future-facing measurement strategy is the foundation of marketing effectiveness today. As measurement capabilities become more complex, marketers are rediscovering the value of holistic, aggregate approaches like Marketing Mix Modeling (MMM). Rather than over-indexing on short-term or last-click metrics, which no longer reflect the multi-touch, multi-platform reality of consumer behaviour, MMM allows marketers a clearer view of the long-term business impact. According to a recent eMarketer report, while 78 per cent of marketers still use last-click attribution, three in four are moving toward more sophisticated approaches like MMM. These insights highlight how MMM can uncover underappreciated channels and guide smarter budget allocation. The most forward-thinking brands are triangulating multiple measurement tools, combining MMM, incrementality testing, and advanced attribution, to form a more accurate picture of performance. This shift requires agencies and advertisers to rethink their KPIs, embed MMM into their planning cycles, and balance short-term performance tracking with strategic evaluation frameworks. 2. Let algorithms do the heavy lifting Managing campaigns manually across fragmented platforms is no longer sustainable. With consumers spread across countless platforms and formats, it's no longer about micromanaging placements, it's about setting the right objectives and letting platforms' algorithms work in real time. Features like Target Cost Bidding (tCPA) and Campaign Budget Optimisation (CBO) are helping brands automate bidding and budget allocation toward the highest-converting audiences. This approach requires advertisers to define exact KPIs upfront and trust the algorithm to optimise towards them, rather than defaulting to manual campaign adjustments. Brands embracing these strategies have seen tangible success, with tCPA and CBO improving cost per action (CPA) and cost per mille (CPM) performance while maximising conversion volumes. Still, each platform's algorithm behaves differently. Winning marketers tailor their strategy to each channel's unique dynamics rather than copy-pasting best practices. 3. Improve your data signal quality In a privacy-first world, your data inputs are your competitive advantage. The quality of the signals brands send to platforms is now one of the most critical performance levers. Stronger signals, whether via pixel, mobile measurement partners (MMP), or Conversions API (CAPI), enable more accurate targeting, smarter optimisation, and clearer attribution. For web advertisers using the Snap Pixel and integrating the Conversions API, Snapchat data shows a 22 per cent increase in attributed purchases and an 18 per cent improvement in cost per purchase. For iOS app advertisers using an MMP alongside CAPI, there is a 47 per cent increase in attributed installs. This is especially vital as regulations like GDPR and DSA, along with ecosystem shifts such as ATT and cookie deprecation, have strengthened consumer privacy protections and reshaped how data is collected and used. High-quality first-party data is no longer optional; it's essential to performance and future-proofing. In this complex but opportunity-rich landscape, the marketers who succeed will be those who evolve quickly and strategically. By investing in holistic measurement, leaning into algorithmic optimisation, and strengthening their data foundations, brands and agencies can navigate the shifting MENA media ecosystem with clarity and confidence. This trifecta – measurement triangulation, smarter execution, and strong signal quality – will enable marketers to cut through the noise, outperform competitors, and drive meaningful, measurable growth. Those who embrace this shift early will set the pace for performance marketing across MENA's increasingly complex and dynamic landscape. By Rasha ElGhoussaini, Head of Agency, Snap.
Reuters
4 days ago
- Business
- Reuters
3M India posts profit fall for third straight quarter on higher costs
May 28 (Reuters) - 3M India ( opens new tab reported a fall in profit for the third straight quarter on Wednesday as higher costs overshadowed demand for its diversified products such as 'Post it' notes and 'Scotch Brite' scouring pads. The company's profit after tax slumped 59% to 713.7 million rupees ($8.4 million) for the fourth-quarter ended March 31. In the previous two quarters, it posted a profit fall of 16% and 8%, respectively. Cost pressures have squeezed margins at the U.S.-based 3M's (MMM.N), opens new tab India arm on intensifying competition from local rivals, and as customers cut back on spending due to inflation. Last month, parent 3M beat first-quarter profit estimates but flagged that U.S. tariffs on imports could hit its 2025 earnings. Total expenses rose 10.4%, eclipsing a 9% rise in revenues. Revenue in its transportation and electronics segment grew 2%. The segment accounts for roughly 40% of the topline and counts products such as sealants, screen guards and industrial tapes among its lineup. Its second-biggest business, the safety and industrials segment, as well as the healthcare segment, both posted a nearly 14% growth in revenue. Shares of the company fell about 2% after the results. ($1 = 85.3875 Indian rupees)
Martechvibe
6 days ago
- Business
- Martechvibe
Assembly Unveils Scene Modelled Media Attribution (MMA)
Scene MMA reduces fragmentation in attribution by addressing discrepancies between platforms, web analytics, and marketing mix modelling (MMM). Staff Writer less than a minute ago Assembly has announced the launch of Scene Modelled Media Attribution (MMA), an update to its STAGE Scene proprietary app designed to support how brands measure and optimise marketing campaigns. The new app will be included in Assembly's operating system, STAGE, and its suite of custom-built products. Scene MMA is intended to improve the agency's ability to deliver practical insights for its clients. Scene MMA has two primary objectives: first, to increase the frequency and detail of marketing mix model outputs that provide detailed, actionable campaign measurement; and second, to automate data processes, creating a turnkey solution for clients. By utilising this app, brands will be able to better understand and drive key business outcomes such as leads, acquisitions, and sales. 'We're excited to introduce Scene MMA, an innovative tool that will help our clients increase their ROI and optimise their marketing strategies,' said Tim Lippa, Global Chief Product Officer at Assembly. 'By leveraging new features within this marketing mix modelling app, brands can expect a measurable improvement in campaign efficiency, with the added benefit of reducing modelling time by 26% and achieving significant cost savings compared to other platforms. This marks a major milestone in our ongoing commitment to delivering technology-driven solutions for our clients.' ALSO READ: Mirror Digital Launched Content Creation Platform The Scene The new app reduces fragmentation in attribution by addressing discrepancies between platforms, web analytics, and marketing mix modelling (MMM). It also allows for more frequent data updates, helping media teams adjust campaigns in real-time across all media, not just performance channels. Standardising input data and automating data processes also speeds up implementation and makes MMM more accessible. Moreover, Scene MMA follows Assembly's recognition as a Certified Company with META, which reflects the agency's established capability in using META technologies for managing digital campaigns. 'META has been great to work with, supporting us as we continue to push the envelope on what's possible with data and technology,' added Tim Lippa, Global Chief Product Officer at Assembly. Currently in BETA testing, Scene MMA is expected to be available for clients later this year. It integrates with STAGE, Assembly's global operating system, and includes support from META. The app is designed to support marketing measurement, identify growth areas, improve media planning, and track brand performance. ALSO READ: Brand Awareness Aside, Mobile Marketers Eye AI The Martechvibe team works with a staff of in-house writers and industry experts. 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VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. 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VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. 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It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
