26-05-2025
Eternal Runway to debut in Dubai, launching global fashion tour on July 4
Emirates Holding Group, in collaboration with MOVe (Moda Orama Ventures Pvt Ltd) has announced the launch of Eternal Runway set to debut on July 4, 2025 at Marriott Al Jaddaf, Dubai.
Eternal Runway positions Dubai as a global fashion hub, bridging Indian creativity with Middle Eastern luxury. Conceptualised by MOVe, the show will feature top celebrity designers like Ken Ferns, Shavan Kumar, and Sam (Mirror of Magazine) alongside rising talents, catering to industry leaders, influencers, and buyers from across the GCC.
Directed by renowned fashion show director Shakir Shaikh, the event promises glamour with showstoppers including Terence Lewis, Shibani Kashyap, Eijaz Khan, and more. The show will kick off an international tour across the Middle East and Europe, with confirmed editions in Oman, Saudi Arabia, Bahrain, Qatar, Kuwait, Jordan, Cannes, and Milan.
A major highlight of the evening will be the Emirates Real Estate Awards 2025, celebrating excellence in property innovation from India and Dubai. Organised by Emirates Holding and Rose Merc Ltd, the awards will honour many categories.
A press conference and model auditions were held on May 25, 2025 at The Agenda, Media City. Hanif Shaikh - founder and chairman Emirates Holding Group, Sudhir Padiyar - founder and CEO MOVE Moda Orama Ventures briefed the press with special presence from Sheikha Aisha bint Saud Al Qasimi, who will attend as chief guest.
