4 days ago
‘Doodh Ka Doodh...' campaign to let consumers test Sanchi milk quality
Bhopal: The MP Milk Federation has decided to launch a campaign titled "Doodh Ka Doodh, Pani Ka Pani..." to enable consumers of its Sanchi milk brand to test purity and quality themselves.
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Federation CEO Pratish Joshi said the purpose of the campaign was to test the quality and purity of Sanchi products in front of the consumers so as to boost their confidence in our milk and the variety of milk products that are available on Sanchi outlets.
The first phase of the purity testing camps will be held on June 7 at Fortune Signature Society and Indus Garden and on June 8, camps will be held at Aakriti Eco City and Rohit Nagar, he said.
In the coming days, the camps will also be organised at various places such as Saket Nagar, Lalghati, Girdhar Complex etc. During these camps, residents of these localities will be able to test the purity of milk products.
During the campaign, Sanchi products such as milk, ghee, paneer and curd will be tested in front of the consumers through a specially designed and modernly equipped mobile laboratory.
