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Casio to release new MT-G featuring original frame co-created by humans and AI
Casio to release new MT-G featuring original frame co-created by humans and AI

Japan Today

time01-06-2025

  • Business
  • Japan Today

Casio to release new MT-G featuring original frame co-created by humans and AI

Casio Computer Co Ltd has announced the latest addition to the G-SHOCK brand of shock-resistant watches: the MTG-B4000. This new timepiece features a distinctive frame developed in a process of collaboration between human designers and AI technology. The MTG-B4000 joins the MT-G line of timepieces, all of which utilize a unique construction that makes the most of the properties of both metal and resin. Driven by its Purpose — 'Through the power to put wonder at hand, bring new levels of joy to lives one by one' — Casio continues to create new value the world has never seen before. With the G-SHOCK MT-G line, Casio continues to push the boundaries of shock-resistant construction by combining different materials, resulting in practical and original designs that go beyond conventional norms. The new MTG-B4000 is a shock-resistant watch featuring a distinctive frame that was developed in a process of collaboration between human designers and generative AI and uses a combination of different materials. For the first time in a Casio consumer timepiece, generative AI technology was integrated into the development process. In pursuit of innovative craftsmanship, designers employed this advanced technology as a creative tool to explore new design possibilities and conquer the challenge of realizing a complex, unconventional structure which would have been difficult to achieve using traditional methods. Starting with design proposals from human designers, AI conducted load simulations using decades of accumulated data on shock-resistant construction for G-SHOCK. It then proposed optimal structural configurations by evaluating factors such as structural strength, material characteristics, and machinability. These AI-generated designs were refined through repeated testing and adjustments by skilled human hands, resulting in a frame that delivers the G-SHOCK signature ruggedness with a distinctive, unconventional aesthetic only achievable through AI collaboration. A new approach was also introduced by integrating the band connection parts into the frame. This allows the frame to directly absorb loads applied to the band, reducing impact on the center case and further enhancing shock resistance. The frame is cut out from a base material consisting of laminated carbon and glass fiber sheets, resulting in a beautiful layered pattern visible from the side. The top of the bezel features finely finished surfaces, including areas treated with Sallaz polishing, giving the watch a refined appearance with a strong sense of depth and detail from every angle. Price: 176,000 yen © Japan Today

Casio to Release New MT-G Featuring an Original Frame Co-Created by Humans and AI
Casio to Release New MT-G Featuring an Original Frame Co-Created by Humans and AI

Yahoo

time01-06-2025

  • Business
  • Yahoo

Casio to Release New MT-G Featuring an Original Frame Co-Created by Humans and AI

Newly Developed Structure Fusing Different Materials TOKYO, May 27, 2025 /PRNewswire/ -- Casio Computer Co., Ltd. announced today the latest addition to the G-SHOCK brand of shock-resistant watches: the MTG-B4000. This new timepiece features a distinctive frame developed in a process of collaboration between human designers and AI technology. The MTG-B4000 joins the MT-G line of timepieces, all of which utilize a unique construction that makes the most of the properties of both metal and resin. The new MTG-B4000 is a shock-resistant watch featuring a distinctive frame that was developed in a process of collaboration between human designers and generative AI and uses a combination of different materials. For the first time in a Casio consumer timepiece, generative AI technology was integrated into the development process. In pursuit of innovative craftsmanship, designers employed this advanced technology as a creative tool to explore new design possibilities and conquer the challenge of realizing a complex, unconventional structure which would have been difficult to achieve using traditional methods. Starting with design proposals from human designers, AI conducted load simulations using decades of accumulated data on shock-resistant construction for G-SHOCK. It then proposed optimal structural configurations by evaluating factors such as structural strength, material characteristics, and machinability. These AI-generated designs were refined through repeated testing and adjustments by skilled human hands, resulting in a frame that delivers the G-SHOCK signature ruggedness with a distinctive, unconventional aesthetic only achievable through AI collaboration. A new approach was also introduced by integrating the band connection parts into the frame. This allows the frame to directly absorb loads applied to the band, reducing impact on the center case and further enhancing shock resistance. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. Any use of such marks and logos by Casio Computer Co., Ltd. is under license. View original content to download multimedia: SOURCE CASIO COMPUTER CO., LTD Sign in to access your portfolio

Weekly Recap: 13 Consumer Press Releases You Need to See
Weekly Recap: 13 Consumer Press Releases You Need to See

Yahoo

time30-05-2025

  • Business
  • Yahoo

Weekly Recap: 13 Consumer Press Releases You Need to See

A roundup of the most newsworthy consumer and retail announcements from PR Newswire this week, including a new dishwasher designed for accessibility and LGBTQIA+ initiatives for the upcoming Pride Month. NEW YORK, May 30, 2025 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help consumer/retail journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed. The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download. PepsiCo® Announces Worldwide Official Partnership With Formula 1®As an Official Partner of Formula 1, PepsiCo has secured comprehensive rights, including: TV-visible trackside advertising; Fan Zone activation opportunities at 21 races; tickets and hospitality experiences; exclusive marketing rights for featured brands; and exclusive track pouring and product supply rights, across global race venues. Menstrual Hygiene Day: More women are turning to reusable menstrual products--but myths still hold some backAs awareness around sustainability and menstrual health grows, more women are making the switch to reusable period products. A recent Intimina survey reveals that 88.22% of respondents use reusable menstrual products at least some of the time, with 44.44% choosing them every cycle. Casio to Release New MT-G Featuring an Original Frame Co-Created by Humans and AIThe new MTG-B4000 is a shock-resistant watch featuring a distinctive frame that was developed in a process of collaboration between human designers and generative AI and uses a combination of different materials. For the first time in a Casio consumer timepiece, generative AI technology was integrated into the development process. Pizza Hut Debuts First-Ever BOOK IT!® AppThe new app officially launched this month and is designed to help parents keep their children engaged in reading all summer long. This new digital tool empowers families to track progress of their child's reading, set goals and earn pizza rewards all while preventing the "Summer Slide." Whirlpool Brand Launches Spin&Load Dishwasher Rack, the Most Inclusive Lower-Level Dishwasher Rack Design on the MarketAs the most inclusive lower-level dishwasher rack design on the market, Spin&Load Rack features an easy-to-use, 360o spinning design to allow easy access to all areas of the lower rack of the dishwasher, reducing the need for individuals to reach or reposition themselves while loading and unloading their dishes. US Consumer Confidence Partially Rebounds in MayMay's rebound in confidence was broad-based across all age groups and all income groups. It was also shared across all political affiliations, with the strongest improvements among Republicans. Sparkle Season Starts Now: Shein X Viola & Vesper Launch a Dreamy Collection Made for Main Character MomentsKnown for crafting styles that embrace bold self-expression, Viola & Vesper draws inspiration from revolutionary fashion muses and the vibrant contrast of East and West. In this limited-edition collab, the label's signature sparkle comes to life in standout dresses, matching sets, and statement jumpsuits, all at accessible price points. Pamela Anderson Named the New Face of Biolage Professional Hair SpaThis milestone partnership arrives on the heels of Biolage's extensive brand relaunch, which redefined its commitment to sustainability, innovation and elevated self-care, with the same great results via vegan, cruelty-free formulas in new eco-friendly packaging. As a passionate advocate for animal rights and clean living, Anderson perfectly embodies the brand's new wellness-first, restorative approach to haircare. Sally Beauty Partners with Free Mom Hugs to Support the LGBTQIA+ Community At Local Pride Events Across the NationThroughout June, Sally Beauty and Free Mom Hugs will host booths at local Pride festivals and parades, offering a space filled with inspiration and community building. Sally Beauty will distribute 5,000 gift cards* at the events to help attendees discover products that promote self-confidence and self-expression. Burt's Bees™ and Mike's Hot Honey® Turn Up the Heat with Limited-Edition Lip Balm CollabKnown for pioneering the swicy sensation that's taken over restaurant menus and grocery aisles, Mike's Hot Honey brings serious buzz wherever it goes — and this time, it's heating up your everyday lip care routine. The limited-edition balm combines the Burt's Bees beeswax lip balm formula with a bold hot honey flavor, for soft lips with a kick. The Hefty® Brand Celebrates 60 Years of Strength with Limited-Edition Birthday Cake-Scented Trash BagsTo put a festive spin on household cleanup, the brand infused the familiar 20-count 13-gallon tall kitchen trash bags with the nostalgic scent of vanilla frosting and rainbow sprinkles – bringing a bit of birthday magic to trash day. Paris Baguette Celebrates One Million PB Rewards Members with Free Pastry OfferExclusively on Monday, June 2, PB Rewards members can enjoy a free pastry with any purchase as a token of appreciation and gratitude for their loyalty. Paris Baguette guests who are not yet enrolled in PB Rewards can also enjoy a free pastry with their first purchase when they download the mobile app and sign up. AMASS Botanics Team Launches Afterdream - A New Brand of Microdosed, Non-Alcoholic Cannabis BeveragesMade with organic hemp-derived cannabis extract, functional botanicals, and plant-based ingredients, Afterdream offers a playful, refreshing flavor profile with a bright tropical flavor, a nostalgic homage to a classic tropical punch. The beverage is non-GMO, vegan, gluten-free, and free from artificial sweeteners, flavors, and additives — making it as thoughtful as it is flavorful. For more news like this, check out all of the latest retail-related releases from PR Newswire. Do you have a retail press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most. Helping Journalists Stay Up to Date on Industry News These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists. Once they're signed up, reporters, bloggers, and freelancers have access to the following free features: Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more. Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger's next story. Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles. Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more. About PR Newswire PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world. For questions, contact the team at View original content to download multimedia: SOURCE PR Newswire Sign in to access your portfolio

Casio to Release New MT-G Featuring an Original Frame Co-Created by Humans and AI
Casio to Release New MT-G Featuring an Original Frame Co-Created by Humans and AI

Korea Herald

time27-05-2025

  • Business
  • Korea Herald

Casio to Release New MT-G Featuring an Original Frame Co-Created by Humans and AI

Newly Developed Structure Fusing Different Materials TOKYO, May 27, 2025 /PRNewswire/ -- Casio Computer Co., Ltd. announced today the latest addition to the G-SHOCK brand of shock-resistant watches: the MTG-B4000. This new timepiece features a distinctive frame developed in a process of collaboration between human designers and AI technology. The MTG-B4000 joins the MT-G line of timepieces, all of which utilize a unique construction that makes the most of the properties of both metal and resin. The new MTG-B4000 is a shock-resistant watch featuring a distinctive frame that was developed in a process of collaboration between human designers and generative AI and uses a combination of different materials. For the first time in a Casio consumer timepiece, generative AI technology was integrated into the development process. In pursuit of innovative craftsmanship, designers employed this advanced technology as a creative tool to explore new design possibilities and conquer the challenge of realizing a complex, unconventional structure which would have been difficult to achieve using traditional methods. Starting with design proposals from human designers, AI conducted load simulations using decades of accumulated data on shock-resistant construction for G-SHOCK. It then proposed optimal structural configurations by evaluating factors such as structural strength, material characteristics, and machinability. These AI-generated designs were refined through repeated testing and adjustments by skilled human hands, resulting in a frame that delivers the G-SHOCK signature ruggedness with a distinctive, unconventional aesthetic only achievable through AI collaboration. A new approach was also introduced by integrating the band connection parts into the frame. This allows the frame to directly absorb loads applied to the band, reducing impact on the center case and further enhancing shock resistance. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. Any use of such marks and logos by Casio Computer Co., Ltd. is under license.

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