Latest news with #Maaz
Express Tribune
03-05-2025
- Entertainment
- Express Tribune
Minal Khan warns against stealing the bride's spotlight
Minal Khan, beloved Pakistani actor and former child star, has never been shy about sharing her thoughts, and her latest advice has sparked a conversation around South Asian wedding fashion etiquette. As she celebrated her brother Maaz Khan's wedding recently, Minal took a moment away from fittings and festivities to deliver a gentle but firm message for all the sisters of grooms out there: Don't outshine the bride. A video of Minal trying on her barat outfit went viral, not just because of the stunning designer ensemble, but because of the candid advice she gave during the fitting. "Please don't wear your own wedding dress to your brother's wedding," she said, half-laughing but clearly serious. "Wear something festive, but keep it balanced." In Pakistan, it's become increasingly common for sisters and close relatives of the groom to go all-out with their outfits, sometimes even wearing their actual bridal dresses to wedding functions. While this glam-overload may make for great Instagram photos, it often draws criticism for overshadowing the bride, something Minal subtly but firmly advised against. The internet, of course, had opinions. Many applauded Minal's take, calling it a much-needed fashion sense in a world of growing bridal competition. Others pointed out, cheekily, that at Maaz's valima, Minal and her twin sister Aiman looked nearly identical to the bride, both donning heavily embellished dresses in the same colour family. "Please let the bride shine on her valima, too," joked one comment under the viral clip, while another asked, "Is the bride only a bride until the barat?" Despite the gentle roasting, most fans saw the humour and honesty in Minal's advice. After all, she's speaking from experience, both as a celebrity who knows the camera never lies, and as someone who's lived through the chaos and glam of desi weddings. Maaz recently tied the knot, and while all the wedding events quickly made their rounds on the internet, snapshots from the valima featuring the sisters went especially viral, for better or for worse. At the reception, Minal stunned in a gold maxi adorned with fine sequins, dabka, and embroidery, paired with diamond jewellery from her own wedding. Aiman opted for a mint green silk ensemble with subtle embroidery and loose hair.
Business Recorder
03-05-2025
- Sport
- Business Recorder
PSL 10 surpasses 1.1 billion digital views in just 12 matches
The Pakistan Super League's 10th edition has smashed digital records, crossing 1.1 billion online views in just 12 matches, an unprecedented surge that signals a seismic shift in how cricket is being consumed in Pakistan. According to the data available at the Walee Technologies website, the tournament has seen a staggering 826.5 percent year-on-year increase in live stream viewership, positioning PSL 10 as one of South Asia's most-watched online sporting events. The rapid digital rise reflects the country's transformation into a mobile-first, digital sports market. The PCB's digital-first strategy, supported by streaming partnerships with Daraz, Myco, Tamasha, Tapmad, and Begin, has been instrumental in delivering this scale. In just the first three matches, the league drew 477.7 million views, up from just 57.8 million during the same period last season. PSL 10: Babar, Maaz guide Peshawar to 6-wicket win over Islamabad Match-wise figures show 137.6 million views for Match 1, 253.5 million for Match 2, and 86.5 million for Match 3. The total digital watch time has already crossed 16.25 billion minutes. The PSL's success isn't limited to live match streams. Its official social media channels have also set new benchmarks, amassing over 1.4 billion views across platforms such as Facebook, YouTube, TikTok, Instagram, and X (formerly Twitter). These platforms contributed 604 million minutes of watch time, generated 870.4 million impressions, and logged 45.02 million engagements. The league has also gained 1.29 million new followers, driven by content tailored to younger audiences, highlight reels, behind-the-scenes clips, short-form videos, and interactive fan segments. While the Indian Premier League (IPL) continues to dominate in terms of raw numbers—garnering 1.37 billion digital views in its first three matches, analysts point out that the PSL's exponential growth outpaces the IPL's more modest 40 percent year-on-year digital increase and 22 percent rise in TV viewership. The IPL has focused on tech innovations like vertical streaming ('MaxView'), gamified ads, and QR-based engagement, whereas PSL 10 has leaned into inclusivity and accessibility, offering free streams and Urdu-language commentary for the first time. Although the IPL boasts a multilingual broadcast and an opening weekend TV audience of 253 million, PSL's digital-first approach is setting new benchmarks in Pakistan. Industry experts attribute this boom to increased smartphone usage, lower data costs, and rising demand for locally relevant content. 'This isn't just a cricket success, it's a digital media revolution,' said a senior PCB official. PSL 10: Lahore-Quetta match abandoned due to rain 'The PSL is now not only a premier sporting event but also one of Pakistan's most valuable digital properties.' As PSL 10 moves toward its May 18 finale and the IPL continues until May 25, the digital rivalry between the two leagues is expected to intensify. But in terms of digital momentum, Pakistan's premier league is no longer playing catch-up, it's setting the pace. With more than a billion views, record-breaking engagement, and a fast-growing online fan base, PSL 10 is redefining the future of cricket consumption in Pakistan and marking its place on the global digital sports map.
