Latest news with #MadaMedia
Campaign ME
4 days ago
- Business
- Campaign ME
W Group unveils real-time programmatic DOOH platform
W Group Holding has launched a real-time, audience-targeting programmatic Digital Out-of-Home (pDOOH) platform. Touted as a global first, the AI-powered technology, AiOO, brings dynamic targeting to outdoor media by adapting ad delivery based on real-time audience traits and behaviour. AiOO is now being deployed across the UAE by Hypermedia, W Group's DOOH company that operates a large screen network. The technology is also being scaled globally through DXTA, the group's digital arm, giving agencies and advertisers access to new levels of precision across markets. Designed with a privacy-first approach, AiOO does not use facial recognition – instead using advanced audience analysis to detect real-time traits and movement behaviour and adjusts content based on relevance, while meeting international data protection standards. According to W Group, the platform is a step forward in how out-of-home campaigns are bought, measured and optimised, with the aim of helping brands connect with audiences more intelligently. The technology was officially unveiled during W Group's 25th anniversary event, held at the Theatre of Digital Art (TODA) in Dubai. The launch brought together industry leaders and representatives from government entities including Dubai Media Council, Mada Media, and the Department of Economy and Tourism. Habib Wehbi, Chairman and Group CEO of W Group Holding, said, 'Tonight, you witnessed a preview of our future: a real-time audience targeting breakthrough that redefines precision in Digital Out-of-Home. This innovation is more than a product – it's a strategic leap forward for W Group and the industry. Built to power intelligent, data-led media at scale, it marks the beginning of a new era in programmatic DOOH, starting here in Dubai and expanding globally. It reflects our belief in bold ideas, our confidence in local innovation, and our commitment to shaping what's next in media.' Following Wehbi's keynote, key industry and government leaders, from entities including the Dubai Department of Economy and Tourism, Dubai Media Council and Mada Media, took the stage to share their perspectives on the unveiling of W Group technology. Mohammed Al Hammadi, CEO of Mada Media, said: 'We at Mada Media are delighted to be part of this groundbreaking moment as Dubai unveils the future of technology. Investments like these not only raise the industry standard but also inspire progress across the market.' Hesham AlOlama, Director of Strategy & Performance Management at Dubai Media Council, stated: '25 years in the making, W Group has been innovative, and it actually is a global leap for Dubai's creative economy. This is more than a project launch. It is a statement, a declaration that innovation is not just happening in Dubai, it is being led by Dubai.' The event also featured a panel featuring Ian Manning, Executive Director of IAB MENA, Tom Goddard, President of the World Out of Home Organization (WOO), Mickael Ferreira, VP and Global Chief Business Officer of Azerion, Hammad Benjelloun, CEO of AiOO, and Philip Matta, CEO of Hypermedia.
Gulf Today
06-05-2025
- Business
- Gulf Today
UAE Exchange Metro Station will now be known as Life Pharmacy Metro Station
Dubai's Roads and Transport Authority (RTA) has granted Life Pharmacy the naming rights to the UAE Exchange Metro Station, which will henceforth be known as Life Pharmacy Metro Station, under a 10-year agreement. The agreement was signed between Life Pharmacy Group and Hypermedia, with Mada Media attending in its capacity as the authorised concessionaire appointed by RTA under a concession agreement between Mada Media and RTA. Abdul Mohsen Ibrahim Kalbat, CEO of RTA's Rail Agency, expressed his excitement over the agreement, describing it as a valuable addition to the Dubai Metro Naming Rights initiative, which has achieved sustained success since its launch in 2009 as the first project of its kind globally. He stated: "RTA is committed to forging successful partnerships with the private sector, given its vital role in driving national economic growth and contributing to GDP. This successful public-private partnership model facilitates the transfer of knowledge and expertise, creates job opportunities across multiple sectors, and supports the government's broader development agenda." Mohamad Al Hammadi, CEO of Mada Media, also expressed his pleasure at launching this strategic partnership with Life Pharmacy through the naming rights agreement, stating: "This initiative reflects our goal of transforming advertising spaces into impactful platforms, enabling naming rights sponsors to enhance their visibility and commercial footprint." He added: "The agreement presents a unique investment opportunity for Life Pharmacy, capitalising on the strategic location of Dubai Metro stations, particularly this one, to strengthen brand awareness and deepen engagement with commuters." Abdul Rahuman Abdul Nazzar, Chairman and Managing Director of Life Pharmacy Group, commented: "We are proud to partner with RTA through Mada Media to acquire the naming rights for a station that serves as a vital hub within Dubai's seamless, multi-modal transport network. This station has served thousands of commuters for over a decade, delivering significant value and connectivity." He continued: "This partnership goes beyond naming rights—it reflects Life Pharmacy's broader commitment to the city and its communities. Linking our name to a key metro station demonstrates how Life Pharmacy has become an integral part of Dubai's daily rhythm and movement." From May running through the end of August 2025, RTA will begin updating and renaming all relevant external and internal directional signage across Metro stations. The new name will also be reflected across RTA's smart digital systems, public transport applications, and onboard audio announcements prior to and upon arrival at the station.
Gulf Business
06-05-2025
- Business
- Gulf Business
Riders take note: Another Dubai Metro station gets its name changed
Image credit: Dubai Media Office/Website Dubai's Roads and Transport Authority (RTA) has granted Life Pharmacy the naming rights to the UAE Exchange Metro Station. The station will henceforth be known as Life Pharmacy Metro Station under a 10-year agreement. The deal was signed between Life Pharmacy Group and Hypermedia, with Mada Media attending as the authorized concessionaire appointed by RTA under a concession agreement between Mada Media and RTA, Abdul Mohsen Ibrahim Kalbat, CEO of RTA's Rail Agency, expressed his enthusiasm for the agreement, calling it a valuable addition to the Dubai Metro Naming Rights initiative. He highlighted the initiative's sustained success since its launch in 2009, when it became the first project of its kind globally. Read- 'RTA is committed to forging successful partnerships with the private sector, given its vital role in driving national economic growth and contributing to GDP. This successful public-private partnership model facilitates the transfer of knowledge and expertise, creates job opportunities across multiple sectors, and supports the government's broader development agenda,' he said. Mohamad Al Hammadi, CEO of Mada Media, also welcomed the strategic partnership with Life Pharmacy, stating: 'This initiative reflects our goal of transforming advertising spaces into impactful platforms, enabling naming rights sponsors to enhance their visibility and commercial footprint.' He added: 'The agreement presents a unique investment opportunity for Life Pharmacy, capitalizing on the strategic location of Dubai Metro stations—particularly this one—to strengthen brand awareness and deepen engagement with commuters.' Abdul Rahuman Abdul Nazzar, Chairman and Managing Director of Life Pharmacy Group, commented: 'We are proud to partner with RTA through Mada Media to acquire the naming rights for a station that serves as a vital hub within Dubai's seamless, multi-modal transport network. This station has served thousands of commuters for over a decade, delivering significant value and connectivity.' He continued: 'This partnership goes beyond naming rights—it reflects Life Pharmacy's broader commitment to the city and its communities. Linking our name to a key metro station demonstrates how Life Pharmacy has become an integral part of Dubai's daily rhythm and movement.' From May through the end of August 2025, RTA will begin updating and renaming all relevant external and internal directional signage across Metro stations. The new name will also appear across RTA's smart digital systems, public transport applications, and onboard audio announcements.
Hi Dubai
06-05-2025
- Business
- Hi Dubai
Life Pharmacy Secures Naming Rights for UAE Exchange Metro Station in 10-Year Deal
Dubai's Roads and Transport Authority (RTA) has officially renamed the UAE Exchange Metro Station to Life Pharmacy Metro Station, following a 10-year naming rights agreement with Life Pharmacy Group. The move marks another milestone in RTA's successful Metro Naming Rights initiative, launched in 2009. The agreement was signed between Life Pharmacy and Hypermedia, with Mada Media acting as the authorised concessionaire under its existing concession agreement with RTA. The collaboration highlights the growing synergy between Dubai's public sector and leading private entities. Abdul Mohsen Ibrahim Kalbat, CEO of RTA's Rail Agency, described the partnership as a strategic step forward. 'RTA is committed to forging successful partnerships with the private sector, given its vital role in driving national economic growth,' he said, emphasising the initiative's contribution to knowledge transfer, job creation, and broader development goals. Mohamad Al Hammadi, CEO of Mada Media, hailed the partnership as a strategic opportunity to transform metro stations into high-impact branding spaces. 'This initiative allows naming rights sponsors to elevate their visibility and strengthen engagement with the public,' he said. Life Pharmacy Group Chairman and Managing Director Abdul Rahuman Abdul Nazzar noted the significance of the station as a key hub in Dubai's transport network. 'This partnership goes beyond naming rights—it reflects our commitment to the city and its communities,' he said. The rebranding process will begin in May and continue through August 2025. RTA will update directional signage, smart digital systems, mobile applications, and audio announcements to reflect the new station name. The agreement reinforces Dubai's commitment to public-private collaboration, offering companies a chance to integrate more deeply into the city's infrastructure while enhancing commuter experience. News Source: Dubai Media Office
Gulf Insider
06-05-2025
- Business
- Gulf Insider
Dubai Metro Station Renamed
A key Dubai Metro station will be renamed as part of a 10-year agreement with the Roads and Transport Authority (RTA). The RTA has granted Life Pharmacy the naming rights to the UAE Exchange Metro Station, which will henceforth be known as Life Pharmacy Metro Station, under a 10-year agreement. The agreement was signed between Life Pharmacy Group and Hypermedia, with Mada Media attending in its capacity as the authorised concessionaire appointed by RTA under a concession agreement between Mada Media and RTA. Abdul Mohsen Ibrahim Kalbat, CEO of RTA's Rail Agency, expressed his excitement over the agreement, describing it as a valuable addition to the Dubai Metro Naming Rights initiative, which has achieved sustained success since its launch in 2009 as the first project of its kind globally. He said: 'RTA is committed to forging successful partnerships with the private sector, given its vital role in driving national economic growth and contributing to GDP. This successful public-private partnership model facilitates the transfer of knowledge and expertise, creates job opportunities across multiple sectors, and supports the government's broader development agenda.' Mohamad Al Hammadi, CEO of Mada Media, said: 'This initiative reflects our goal of transforming advertising spaces into impactful platforms, enabling naming rights sponsors to enhance their visibility and commercial footprint. He added: 'The agreement presents a unique investment opportunity for Life Pharmacy, capitalising on the strategic location of Dubai Metro stations, particularly this one, to strengthen brand awareness and deepen engagement with commuters.' Abdul Rahuman Abdul Nazzar, Chairman and Managing Director of Life Pharmacy Group, said: 'We are proud to partner with RTA through Mada Media to acquire the naming rights for a station that serves as a vital hub within Dubai's seamless, multi-modal transport network. 'This station has served thousands of commuters for over a decade, delivering significant value and connectivity. 'This partnership goes beyond naming rights—it reflects Life Pharmacy's broader commitment to the city and its communities. 'Linking our name to a key metro station demonstrates how Life Pharmacy has become an integral part of Dubai's daily rhythm and movement.' From May running through the end of August 2025, RTA will begin updating and renaming all relevant external and internal directional signage across Metro stations. The new name will also be reflected across RTA's smart digital systems, public transport applications, and onboard audio announcements prior to and upon arrival at the station. Also read: Dubai Free Zone Announces 2 New Business Categories
