Latest news with #MadeintheEmirates
Al Etihad
12-05-2025
- Business
- Al Etihad
From stickers to steel: Pioneering UAE companies eye global opportunities at Make it in the Emirates
13 May 2025 01:17 SARA ALZAABI (ABU DHABI)Homegrown brands and pioneering UAE companies are among those taking part in the highly anticipated Make it in the Emirates forum in Abu Dhabi. For these local firms, the event is not only a platform for growth but a chance to proudly showcase their UAE-made products that have garnered widespread fourth edition of Make it in the Emirates, the UAE's largest industrial gathering, is taking place from May 19 to 22 at ADNEC Centre Abu Dhabi. Stamped with Heritage Local store MZS Heritage — which pays homage to the heritage of Al Dhafra through its stickers, hoodies and tote bags — is looking forward to bringing its products to the event under the Made in the Emirates umbrella. 'Our participation in Made in the Emirates is a proud continuation of our journey, which began in 2019. It is more than a business for us; it is a mission to reconnect the younger generation with their roots in a way they can relate to and wear with pride,' said the company's founder, Ameera Al homegrown brand stands out for its cultural depth and exclusivity. Every MZS product is personally designed by Al Mazrouei. 'We do not create mass products; we create meaning,' she said. 'Our innovation lies in blending traditional elements with modern aesthetics to revive our identity through art and design.' MZS Heritage sees the forum as a gateway that could open up growth opportunities. 'We aim to go global with our brand by offering authentic Emirati pieces that resonate with customers worldwide,' Al Mazrouei said. Local Ice Cream Popular homegrown ice cream brand Desert Chill is also stepping into Make it in the Emirates spotlight with its artisanal goods and a plan to integrate AI into its operations. The brand, known as a food truck that goes around neighbourhoods serving frozen treats, is unveiling some high-tech experiences at the forum, said Nathen Furlong, Owner and CEO of Desert Chill.'We hope to have our AI avatars on hand to interact with the visitors. We will also showcase some new artisan products that are handmade, with economical scale,' he told Aletihad. The company's strength in local manufacturing lies in flavour diversity and full in-house production. 'We look to make from scratch as much as possible, so that we maintain high quality but do not rely on import supply,' Furlong the forum, Desert Chill hopes to attract potential partners in the region and other entities that can help build brand awareness. Net Zero SteelFor Arabian Gulf Steel Industries (AGSI) — a steel plant based on Abu Dhabi — Make it in the Emirates is a platform that reflects 'everything it stands for: industrial resilience, local innovation, and climate leadership', its CEO Asam Hussain told Aletihad. AGSI, known as the world's first Net Zero steel plant, will be presenting its full production journey at the event. 'We want people to understand the care, precision, and accountability that go into every step,' Hussain said. 'Our operations were independently verified by DNV. We helped raise the bar for what's possible in industrial decarbonisation.'The plant has implemented a fully circular production model, with its emissions reduction roadmap grounded in a science-based pathway. AGSI, Hussain stressed, is more than just a sustainable alternative to imported steel. 'We are a smarter, more resilient solution aligned with national interests,' he said. 'We are proud that our product reflects the UAE's values: forward-thinking, efficient, and grounded in real-world impact,' Hussain added. Beyond producing steel, AGSI partners with local institutions and universities — with the future in mind. 'Our goal is to ensure that future engineers, architects, and researchers are actively engaged in the country's transition toward greener, more resilient industry,' the CEO said.
Sharjah 24
27-04-2025
- Entertainment
- Sharjah 24
'Music of the Self' at the Arab Cultural Club
The exhibition was attended by Dr. Omar Abdul Aziz, Chairman of the Club's Board of Directors, and a number of artists and art enthusiasts. The exhibition featured 28 acrylic paintings on canvas. A rich experience Taghreed Al Mahrazi is a painter, designer, and photographer with over ten years of experience. Her work has varied between drawing, colour mixing, technical sculpture, watercolour techniques, pottery, ceramics, mural painting, jewelry design, and landscape painting. She holds a Master's degree in Business Administration and works as a designer at Al Kajouja Company. She participated in several art exhibitions, including "Made in the Emirates" (2015), "Sarai" (2015), "Art Fashion" (2016), "First Avenue Mall" (2020), "Art the Maker" Market (2020), and "Art Smiley" (an online exhibition) (2020). She also received many honorary certificates. A beautiful symphony The "Music of the Self" exhibition presented several colour groups, each representing a complete visual ensemble. Through these, Al Mahrazi sought to present a rich colour experience that would capture the attention of those who hoped for it, relying on her strong talent and intelligent sensitivity towards colour, enabling her to create rich colour compositions with precise, harmony, like a beautiful symphony. Post pandemic world The exhibition, as a whole, is the culmination of an artistic direction that the artist began during the Corona pandemic, in which she sought different compositions and new formulations, as she envisioned the world after the pandemic. In her first painting, she envisioned the world as clusters of small dots rippling in a world distributed in yellow and blue, indicating that the future of the world will be filled with energy and joy. She developed this vision through her previous paintings, and her reliance on colour expressionism, which she excels at, was one of the keys to the beauty of this experience. Meticulous technique Commenting on the exhibition, Dr. Omar Abdel Aziz said that Taghreed Al Mahrazi presents a single, diverse visual sentence, saturated with colours and musical harmony, and represents a complex experience of embodiment and abstraction, impression and symbolism, simplicity and composition, miniature, decoration and engraving, with good handling of light and shadow. He added that Al Mahrazi work was a visual polyphony system, through which she wanted to challenge herself as an artist, and bring out what was inside her in a beautiful expression. It was truly the music of her own self, imprinted with harmony and consistency. He explained that the artist relied on acrylic colours and tried to suggest the technique of watercolour painting, and this is one of the strengths of acrylic when the artist masters its handling. She benefited from the space and free flow techniques. In a word, the exhibition is a single visual sentence presented through multiple color series.
