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Times

Jordan Stephens ‘too sober' to be a hero for zero alcohol

Jordan Stephens, the hip-hop musician, says he was dropped from a campaign to promote a zero per cent beer brand because he talked too much about his sobriety. Stephens, 33, half of the duo Rizzle Kicks, was in talks to advertise a no-alcohol version of the lager Madri ­Excepcional when the firm pulled out. He posted on his Instagram account: 'Just lost a job with a 0% alcohol brand for being too open about my sobriety.' Stephens, who grew up in Neasden, northwest London, and Brighton, has advocated sobriety since his memoir Avoidance, Drugs, Heartbreak and Dogs, released last year, told of his struggles with addiction. The issue had its roots in his attention deficit hyperactivity disorder, and ADHD is also the abbreviation for