Latest news with #MaggiAirFryer
New Straits Times
25-05-2025
- Business
- New Straits Times
Nestle launches Maggi air fryer-friendly marinade range
KUALA LUMPUR: In response to the growing use of air fryers in 42 per cent of Malaysian households, Nestle Malaysia Bhd has unveiled its latest innovation called the Maggi Air Fryer-friendly range of recipes. Marking Malaysia as one of the first markets globally to introduce this innovative range designed for air fryers, the new range includes a brand-new Satay variant and an enhanced line-up of its popular marinades. Nestle chief executive officer Juan Aranols said as air fryers become a staple in more homes, the company is pleased to innovate with solutions that deliver on its promise to make delicious meals even more accessible to Malaysians. Aranols said the Maggi Air Fryer range embodies Nestle's purpose of unlocking the power of food to enhance quality of life, allowing busy individuals and families to enjoy the flavours that they love with easy preparation. "This launch reflects our deep bonds with Malaysian households and our ongoing commitment to continue enriching cooking experiences that are well-attuned with today's lifestyles," he said. Meanwhile, Maggi Malaysia business executive officer Ivy Tan Link Cheh said while Malaysians love home-cooked meals, many face challenges with time and preparation. "Made with fresh ingredients that deliver authentic taste, our new Air Fryer-friendly " perap" marinade series helps to simplify this by embracing the convenience of modern kitchen appliances, so that everyone, whether seasoned or new to the kitchen, can easily create Malaysian favourites at home. "This innovation reaffirms our brand promise of being every Malaysian's cooking companion, making it easier than ever to serve delicious, traditional flavours that bring families and friends together," she added. The new Maggi Air Fryer-friendly " perap" marinade series features four Malaysian flavours, each crafted with fresh ingredients and a rich blend of traditional spices. The flavours include Ayam Goreng Berempah, Ayam Percik, black pepper and the new Satay variant. The new range provides the convenience to spend less time in the kitchen, and more quality time enjoying good food moments with loved ones.
Yahoo
27-03-2025
- Business
- Yahoo
Supporting modern cooking trends, Nestlé expands the Maggi Air Fryer Range in the United Kingdom and Malaysia
VEVEY, Switzerland, March 27, 2025 /PRNewswire/ -- People today are looking for faster ways to prepare wholesome meals. With 33% of households globally now owning an air fryer,[1] this device is becoming increasingly popular and is delivering on this need. Nestlé is helping consumers keep their air fryer meals varied and exciting with its growing range of air-fryer-dedicated recipes and flavors. The company recently expanded its range of Maggi Air Fryer products in the United Kingdom (UK) and Malaysia, two of Nestlé's key culinary markets. In the UK, where air fryers are already the third most used cooking appliance and 58% of people own one,[2] Nestlé has added three new Maggi Air Fryer Crispy Coating recipe mixes to its highly successful Maggi Air Fryer Seasonings mixes. Among the first of their kind in the market, the new coatings are aimed at helping people achieve a perfect crispiness that is full of flavor. At the same time, Nestlé is also building out its Maggi Air Fryer series in Malaysia, where 42% of households own an air fryer.[3] Here, the company has introduced a Satay variant along with repositioning its existing marinade mixes as part of the air fryer series to provide consumers with an authentic taste from fresh ingredients in two simple steps – marinating and air frying. "Maggi, the world's leading food brand with highest household penetration has always been at the forefront of food innovation for decades" said Nikhil Chand, Head of Food Strategic Business Unit at Nestlé "In both the UK and Malaysia, we are amongst the first with an air fryer range. At Nestlé, we are constantly supporting modern cooking through our innovative offerings and enabling consumers to prepare delicious home cooked meals. As one of our six 'big bets' for 2025, our modern cooking solutions have the potential to generate over 100 million Swiss francs in annual sales." Swen Rabe, Head of the Nestlé Research and Development Center for Food in Singen, Germany added: "Our chefs and food developers worked to craft these innovations through the smart combination of ingredients, leveraging Nestlé's sensory expertise and knowledge of local flavor profiles and trends. These recipe mixes are just the latest examples of our ability to drive innovations that meet demand for modern cooking solutions like the air fryer." The category expansion builds on the presence of air fryer cooking solutions across other geographies like Australia, New Zealand and China. Nestlé is leveraging years of flavor knowledge to deliver a carefully proportioned and authentic taste experience. Nestlé UK & Ireland Press Release: Maggi launches brand-new range of Air Fryer Crispy Coating Mixes | Nestlé UK & Ireland Download high resolution images from Flickr For media queries: mediarelations@ [1] Sources: Global insights. Kantar HH appliance usage study, 07.2023; NPTC Chefs consultation [2] Sources: Leatherhead food research, May 14, 2024. Good Food Foundation Survey, September 2024. [3] Source: MCR Consumer Study 2024. Photo - - - View original content to download multimedia: SOURCE Nestlé S.A. Sign in to access your portfolio
