25-05-2025
- Business
- New Straits Times
Nestle launches Maggi air fryer-friendly marinade range
KUALA LUMPUR: In response to the growing use of air fryers in 42 per cent of Malaysian households, Nestle Malaysia Bhd has unveiled its latest innovation called the Maggi Air Fryer-friendly range of recipes.
Marking Malaysia as one of the first markets globally to introduce this innovative range designed for air fryers, the new range includes a brand-new Satay variant and an enhanced line-up of its popular marinades.
Nestle chief executive officer Juan Aranols said as air fryers become a staple in more homes, the company is pleased to innovate with solutions that deliver on its promise to make delicious meals even more accessible to Malaysians.
Aranols said the Maggi Air Fryer range embodies Nestle's purpose of unlocking the power of food to enhance quality of life, allowing busy individuals and families to enjoy the flavours that they love with easy preparation.
"This launch reflects our deep bonds with Malaysian households and our ongoing commitment to continue enriching cooking experiences that are well-attuned with today's lifestyles," he said.
Meanwhile, Maggi Malaysia business executive officer Ivy Tan Link Cheh said while Malaysians love home-cooked meals, many face challenges with time and preparation.
"Made with fresh ingredients that deliver authentic taste, our new Air Fryer-friendly " perap" marinade series helps to simplify this by embracing the convenience of modern kitchen appliances, so that everyone, whether seasoned or new to the kitchen, can easily create Malaysian favourites at home.
"This innovation reaffirms our brand promise of being every Malaysian's cooking companion, making it easier than ever to serve delicious, traditional flavours that bring families and friends together," she added.
The new Maggi Air Fryer-friendly " perap" marinade series features four Malaysian flavours, each crafted with fresh ingredients and a rich blend of traditional spices.
The flavours include Ayam Goreng Berempah, Ayam Percik, black pepper and the new Satay variant.
The new range provides the convenience to spend less time in the kitchen, and more quality time enjoying good food moments with loved ones.
