Latest news with #MagicOS9.0
Mid East Info
2 days ago
- Business
- Mid East Info
HONOR Officially Launches HONOR 400 Series in the KSA Market - Middle East Business News and Information
Experience Cutting-Edge AI Camera, AI Editing Tools & Powerful Performance Riyadh, KSA -HONOR, a global leading AI device ecosystem company today announced the official availability of the HONOR 400 Series, comprising the HONOR 400 and HONOR 400 Pro, in the Saudi market. Following an overwhelmingly successful pre-order phase, these devices are set to elevate smartphone experiences with cutting-edge AI-powered photography with 200MP AI Camera, the best-in-class AI Creative Editor, robust durability, and a seamless user interface powered by MagicOS 9.0. The HONOR 400 Series has already captured significant attention during its pre-order phase, with demand exceeding expectations due to its blend of advanced technology and stylish design. Both models bring flagship-level AI capabilities to the mid-range market, offering users an unparalleled combination of performance, creativity, and reliability. Revolutionary Photography with 200MP AI Camera: The HONOR 400 and HONOR 400 Pro are equipped with a 200MP Ultra-Clear AI Main Camera, powered by the AI HONOR Image Engine, ensuring exceptional clarity in all lighting conditions. The HONOR 400 Series comes with AI Super Zoom delivers sharp images at up to 50x on the 400 Pro and 30x on the 400, while the AI Portrait Snap keeps moving subjects in focus with natural background blur, perfect for dynamic shots. Advanced AI Editing Tools with AI Creative Editor The HONOR 400 Series introduces a powerful suite of AI editing tools through the AI Creative Editor, transforming photos into stunning creations. The AI Image to Video feature converts static images into dynamic 5-second videos in just a minute, offering new ways to express creativity. AI Erase Passers-by intelligently removes unwanted people from photo backgrounds, while AI Upscale enhances low-resolution images, restoring clarity to old or cropped photos. These tools make photo editing simple and intuitive, empowering users to create professional grade content effortlessly. Unmatched Durability for Everyday Reliability: Built to withstand daily challenges, the HONOR 400 Pro features IP69 & IP68 dust and water resistance, while the HONOR 400 offers IP66 protection. Both models have earned SGS 5-Star Drop Resistance certifications, ensuring durability against accidental drops. Powered by a 6000mAh silicon-carbon battery, the series provides all-day performance, with the HONOR 400 Pro supporting 100W Wired SuperCharge and 50W Wireless SuperCharge, and the HONOR 400 offering up to 80W Wired SuperCharge.. Seamless AI Experience with MagicOS 9.0 Running on MagicOS 9.0, based on Android 15, the HONOR 400 Series offers an intelligent user experience. AI Subtitles offers real-time subtitles for online content, making it perfect for viewing content in different languages. On the other hand, the AI Deepfake Detection feature enhances security by identifying potential deepfakes during video calls, displaying a risk percentage for user confidence. Additionally, for greater convenience, the AI Magic Portal 2.0 streamlines productivity and entertainment by allowing users to simply drag content from one app to another with a single gesture. Effortless Connectivity with HONOR Connect: The HONOR 400 Series ensures smooth data transfer between iOS and Android devices with HONOR Connect, making it easy to switch platforms without losing photos, videos, or files. This feature simplifies the transition for users, ensuring a hassle-free experience. The HONOR 400 Series marks a major step forward in bringing flagship-grade innovation to broader audiences. Whether it's through AI photography, AI-enhanced creativity, rugged durability, or seamless cross-platform experiences, the HONOR 400 and HONOR 400 Pro offer value-driven technology that meets modern users where they are. Price and availability: Showcasing an elegant design inspired by nature, the HONOR 400 is available for purchase in Midnight Black, Meteor Silver and Desert Gold at a price starting from SAR 1499. Upon purchase, users will get free gifts worth SAR 568 including Customized Phone Protective Cover and HONOR Care+ Service including 180 Days Replacement Without Repair, 1 Year Screen insurance, and 1 Year Back Cover insurance & more. The HONOR 400 Pro is available for purchase in two colorways Midnight Black and Lunar Grey at a price of SAR 2699. Upon purchase, users will get free gifts worth SAR 1267 including HONOR Clip Earbuds, Customized Phone Protective Cover and HONOR Care+ Service including 180 Days Replacement Without Repair, 1 Year Screen insurance, and 1 Year Back Cover insurance & more. Users can purchase from HONOR Online Store, HONOR Experience Store, Jarir Bookstore, Extra, STC and other retail stores.
Fashion Value Chain
3 days ago
- Business
- Fashion Value Chain
HONOR 200 Gets AI-Powered MagicOS 9.0 and Now at Limited-Time Price of Rs. 22,999 on Amazon.in
HONOR 200 now on from Rs. 22,999 (8GB/256GB). Features AI-powered MagicOS 9.0 for smarter performance. Enjoy studio-quality photos and AMOLED display. Limited-time offer exclusive to Amazon India. HONOR, a global leader in smart device innovation, announces an exclusive, limited-time offer on its widely acclaimed HONOR 200 smartphone, available on Amazon India starting at just Rs. 22,999. HONOR 200 with AI-Powered MagicOS 9.0 Launches at Special Limited-Time Price on Already a customer favorite with a 4.0-star rating based on over 1,600 reviews, the HONOR 200 combines flagship-grade features with exceptional value, making it one of the most compelling smartphone options in its segment today. Two Powerful Variants – Limited Time Pricing: 8GB RAM + 256GB Storage – Rs. 22,999 12GB RAM + 512GB Storage – Rs. 24,999 Celebrated Worldwide, Loved in India The HONOR 200 has received widespread praise for its studio-quality portrait photography, immersive AMOLED display, and AI-enhanced performance. The device has quickly become a top choice for users seeking premium smartphone features at an accessible price point. With the recent HONOR MagicOS 9.0 upgrade, users can now enjoy an even smoother experience with enhanced AI features, improved camera capabilities, and smarter system-level optimization. 'The HONOR 200 embodies our vision of delivering flagship-level innovation at an accessible price for Indian consumers. MagicOS 9.0 marks just the beginning-bringing a refreshed user experience, intelligent AI enhancements, and improved camera and performance capabilities. We remain committed to deepening our presence in India and will soon introduce more customer-centric initiatives and offers tailored for our users here,' said CP Khandelwal, Brand Custodian, India Business (HONOR). Why Consumers Love the HONOR 200: Studio-Level Photography : AI-powered portrait mode and high-resolution imaging Optimized Battery Life : All-day usage with fast charging support Immersive AMOLED Display : Rich colors and ultra-smooth viewing Upgraded to MagicOS 9.0 : Smarter UI, improved performance, and enhanced AI functionalities Elegant Design: Lightweight, sleek, and crafted for modern users 'HONOR has made significant strides in the European smartphone market, climbing to the 4th position with a remarkable 20% year-on-year growth, as per Counterpoint's latest report. This achievement reflects the brand's growing global momentum and strong product-market fit,' said CP Khandelwal, Brand Custodian, India Business (HONOR). 'As we prepare to expand our portfolio in India, our top priority remains to ensure seamless support and trust for our existing user base across the country.' Exclusively on Amazon India This limited-period pricing is available only on Amazon India, offering tech-savvy consumers a rare opportunity to own a globally acclaimed smartphone at unmatched value. Product Links: HONOR 200 (8GB + 256GB) – Rs. 22,999 on Amazon HONOR 200 (12GB + 512GB) – Rs. 24,999 on Amazon About HONOR HONOR is a leading global provider of smart devices. Committed to innovation and quality, HONOR delivers next-generation technology that enhances the lives of its users worldwide. With a strong focus on AI, design, and camera capabilities, HONOR continues to redefine smartphone experiences.
Mid East Info
02-05-2025
- Business
- Mid East Info
Secure, Smart, and Supercharged: Why Business Professionals Choose HONOR Magic7 Pro
The HONOR Magic7 Pro transforms productivity, communication, and creativity for the modern entrepreneur (Riyadh-KSA, 1st May 2025) For business leaders and entrepreneurs, getting the most out of their day is a vital step to staying competitive and open to new business opportunities. From working on proposals to dreaming up their next big idea, there is no room for downtime. Every deadline demands efficiency and precision, which is why a reliable smartphone is a pivotal lifeline for any business professional on the go. The HONOR Magic7 Pro has been crafted to be an intelligent business partner, capable of helping you work smarter, communicate more effectively, and bring your ideas to life faster. With its groundbreaking AI technologies, captivating productivity tools, and real-world language solutions, the HONOR Magic7 Pro empowers professionals to stay ahead of the curve and pave their own path in a fiercely competitive market. Empower Your Smart Lifestyle with AI-powered MagicOS 9.0 Juggling dozens of apps, platforms, and services may seem like a daunting task, but the HONOR Magic7 Pro's MagicOS 9.0 makes quick work of organizing a hectic workday. With the newly updated Magic Portal, users now have access to even more powerful context-sensitive commands, crafted to make everyday tasks easier. Just circle an address, an event name, or a product photo on your screen, and the phone immediately suggests the next action, whether that's booking a table, navigating to a meeting, or shopping online. This allows users to spend less time searching for content through a web browser and directly obtain the information they need right away. MagicOS takes care of all the heavy lifting, allowing users to focus on more important tasks in their schedule and regain lost time. Eliminate Language Barriers with AI Translation: International business meetings or trips can be a bit overwhelming, as things can quite literally be 'lost in translation'. However, with the HONOR Magic7 Pro's AI Translation feature, the world becomes a much smaller, more accessible place. Business professionals can seamlessly conduct conversations with translation support for up to 13 languages and in two distinct modes – either face to face, or side by side. In a client meeting in Paris, a negotiation in Tokyo, or a networking event in Malaysia, language is no longer a hurdle. Another outstanding feature is the ability to enjoy simultaneous interpretation when connected to earphones. For example, when paired with the HONOR Earbuds Open, users can share one earbud with another to switch between languages during conversation and receive a translation directly through the earbud. The HONOR Magic7 Pro effortlessly bridges the gap between languages, ensuring that no matter where you are, you'll always be able to communicate clearly and effectively. Boost Productivity with AI-empowered HONOR Notes: The life of a business professional is led by a constant stream of meetings, whether virtual or in person. The hardest part of these meetings might be the inability to effectively capture meeting notes to ensure that nothing important is missed. The AI-empowered HONOR Notes on the HONOR Magic7 Pro is equipped with the right tools to seamlessly summarize any meeting in a fraction of the time it would take to do the same task by hand. Thanks to the Real-time Transcript feature, it records and transcribes every word spoken and distinguishes between multiple speakers. After the session, it auto-generates summaries and minutes tailored to the context you need, whether it's a formal report for a board meeting or a quick recap for your team. This saves countless hours of trying to recap important points, giving you actionable insights that are ready to be executed. Protect Your Business with AI Deepfake Detection: In a digital world where security and privacy are of utmost importance, business users need to ensure that sensitive information is shared only with trusted partners, or else the most well-crafted business plans could fall into the wrong hands. AI Deepfake Detection built into the HONOR Magic7 Pro provides next-generation protection against AI-driven scams and impersonation. When engaging with an important business client via video call, the HONOR Magic7 Pro discreetly monitors the video feed for deepfake anomalies, ensuring you are speaking to a real person and not an AI-generated impostor. This proactive layer of security isn't just about preventing fraud, it's about preserving your company's integrity, reputation, and peace of mind in an increasingly complex digital environment. Stay Unstoppable with Unbeatable Battery and Snapdragon 8 Elite Mobile Platform: With a hectic, all-day schedule, it's important that smartphones are able to keep up with the demanding life of a business professional. A day filled with back-to-back meetings and impromptu video calls can put a lot of strain on a smartphone's battery, potentially leading to an awkward low-battery warning in the middle of an important call or project task. Equipped with an ultra-large 5850mAh battery, the HONOR Magic7 Pro ensures you power through your most demanding days with ease. Even when it's time to recharge, the 100W Wired HONOR SuperCharge option can fully recharge the device in just 33 minutes, making it an ideal choice for those who demand both performance and efficiency in their mobile devices. The Snapdragon 8 Elite Mobile Platform delivers stable, lightning-fast performance without draining your battery or overheating, giving you the edge when every second counts. The HONOR Magic7 Pro is not just another smartphone. It's a catalyst for business excellence, designed with the real needs of modern professionals and entrepreneurs in mind. By seamlessly blending cutting-edge AI features with robust security, next-level productivity tools, and best-in-class performance, the HONOR Magic7 Pro empowers users to unlock new levels of efficiency, creativity, and strategic thinking. It's the ultimate smartphone for a challenging lifestyle where every second counts, every conversation matters, and every idea has the potential to reshape the future. Whether you're a startup founder pitching investors across borders, a corporate leader managing teams from multiple time zones, or an entrepreneur building a brand from scratch, the HONOR Magic7 Pro ensures that your tools work as relentlessly and intelligently as you do.
Syyaha
01-05-2025
- Business
- Syyaha
Secure, Smart, and Supercharged: Why Business Professionals Choose HONOR Magic7 Pro
(Riyadh-KSA, 1st May 2025) For business leaders and entrepreneurs, getting the most out of their day is a vital step to staying competitive and open to new business opportunities. From working on proposals to dreaming up their next big idea, there is no room for downtime. Every deadline demands efficiency and precision, which is why a reliable smartphone is a pivotal lifeline for any business professional on the go. The HONOR Magic7 Pro has been crafted to be an intelligent business partner, capable of helping you work smarter, communicate more effectively, and bring your ideas to life faster. With its groundbreaking AI technologies, captivating productivity tools, and real-world language solutions, the HONOR Magic7 Pro empowers professionals to stay ahead of the curve and pave their own path in a fiercely competitive market. Empower Your Smart Lifestyle with AI-powered MagicOS 9.0 Juggling dozens of apps, platforms, and services may seem like a daunting task, but the HONOR Magic7 Pro's MagicOS 9.0 makes quick work of organizing a hectic workday. With the newly updated Magic Portal, users now have access to even more powerful context-sensitive commands, crafted to make everyday tasks easier. Just circle an address, an event name, or a product photo on your screen, and the phone immediately suggests the next action, whether that's booking a table, navigating to a meeting, or shopping online. This allows users to spend less time searching for content through a web browser and directly obtain the information they need right away. MagicOS takes care of all the heavy lifting, allowing users to focus on more important tasks in their schedule and regain lost time. Eliminate Language Barriers with AI Translation International business meetings or trips can be a bit overwhelming, as things can quite literally be 'lost in translation'. However, with the HONOR Magic7 Pro's AI Translation feature, the world becomes a much smaller, more accessible place. Business professionals can seamlessly conduct conversations with translation support for up to 13 languages and in two distinct modes – either face to face, or side by side. In a client meeting in Paris, a negotiation in Tokyo, or a networking event in Malaysia, language is no longer a hurdle. Another outstanding feature is the ability to enjoy simultaneous interpretation when connected to earphones. For example, when paired with the HONOR Earbuds Open, users can share one earbud with another to switch between languages during conversation and receive a translation directly through the earbud. The HONOR Magic7 Pro effortlessly bridges the gap between languages, ensuring that no matter where you are, you'll always be able to communicate clearly and effectively. Boost Productivity with AI-empowered HONOR Notes The life of a business professional is led by a constant stream of meetings, whether virtual or in person. The hardest part of these meetings might be the inability to effectively capture meeting notes to ensure that nothing important is missed. The AI-empowered HONOR Notes on the HONOR Magic7 Pro is equipped with the right tools to seamlessly summarize any meeting in a fraction of the time it would take to do the same task by hand. Thanks to the Real-time Transcript feature, it records and transcribes every word spoken and distinguishes between multiple speakers. After the session, it auto-generates summaries and minutes tailored to the context you need, whether it's a formal report for a board meeting or a quick recap for your team. This saves countless hours of trying to recap important points, giving you actionable insights that are ready to be executed. Protect Your Business with AI Deepfake Detection In a digital world where security and privacy are of utmost importance, business users need to ensure that sensitive information is shared only with trusted partners, or else the most well-crafted business plans could fall into the wrong hands. AI Deepfake Detection built into the HONOR Magic7 Pro provides next-generation protection against AI-driven scams and impersonation. When engaging with an important business client via video call, the HONOR Magic7 Pro discreetly monitors the video feed for deepfake anomalies, ensuring you are speaking to a real person and not an AI-generated impostor. This proactive layer of security isn't just about preventing fraud, it's about preserving your company's integrity, reputation, and peace of mind in an increasingly complex digital environment. Stay Unstoppable with Unbeatable Battery and Snapdragon 8 Elite Mobile Platform With a hectic, all-day schedule, it's important that smartphones are able to keep up with the demanding life of a business professional. A day filled with back-to-back meetings and impromptu video calls can put a lot of strain on a smartphone's battery, potentially leading to an awkward low-battery warning in the middle of an important call or project task. Equipped with an ultra-large 5850mAh battery, the HONOR Magic7 Pro ensures you power through your most demanding days with ease. Even when it's time to recharge, the 100W Wired HONOR SuperCharge option can fully recharge the device in just 33 minutes, making it an ideal choice for those who demand both performance and efficiency in their mobile devices. The Snapdragon 8 Elite Mobile Platform delivers stable, lightning-fast performance without draining your battery or overheating, giving you the edge when every second counts. The HONOR Magic7 Pro is not just another smartphone. It's a catalyst for business excellence, designed with the real needs of modern professionals and entrepreneurs in mind. By seamlessly blending cutting-edge AI features with robust security, next-level productivity tools, and best-in-class performance, the HONOR Magic7 Pro empowers users to unlock new levels of efficiency, creativity, and strategic thinking. It's the ultimate smartphone for a challenging lifestyle where every second counts, every conversation matters, and every idea has the potential to reshape the future. Whether you're a startup founder pitching investors across borders, a corporate leader managing teams from multiple time zones, or an entrepreneur building a brand from scratch, the HONOR Magic7 Pro ensures that your tools work as relentlessly and intelligently as you do.
Khaleej Times
28-02-2025
- Automotive
- Khaleej Times
HONOR Magic7 RSR: A phone engineered for the fast lane
HONOR announced the launch of their latest ultra-premium flagship smartphone in the UAE. The PORSCHE DESIGN HONOR Magic7 RSR marks the third collaboration between the global technology brand HONOR and the exclusive lifestyle brand Porsche Design. The new device merges premium sports car inspired design with state-of-the-art technology, again showcasing a powerful collaboration meticulously crafting a groundbreaking product. The PORSCHE DESIGN HONOR Magic7 RSR represents a leap forward in AI-enabled smartphone technology, seamlessly integrating AI into the user experience by enhancing imaging, display, performance, and system interactions, creating a personalised smart platform that adapts and improves with use. The official unveiling took place at LEAP 2025 (Riyadh), where HONOR made a remarkable impact under the theme 'LEAP into HONOR AI World' by unveiling – the PORSCHE DESIGN HONOR Magic7 RSR, setting a new standard in the premium smartphone market in the GCC. The PORSCHE DESIGN HONOR Magic7 RSR seamlessly blends Porsche Design's iconic sporty aesthetics with exceptional quality, functionality, and usability. Ferdinand Alexander Porsche, the creator of the legendary sports car 911 and founder of Porsche Design once described his design approach in the following way: 'As little design as possible, as much design as necessary.' Drawing from F. A. Porsche's philosophy of simplicity and sophistication, the PORSCHE DESIGN HONOR Magic7 RSR incorporates the HONOR Magic7's symmetrical camera module while integrating the latest sports car design, a celebration of superior dynamics and elegance. This fusion of innovation and heritage creates a unique appeal, with a powerful design highlighted by a distinctive central ridge reminiscent of sleek hood lines featured on many Porsche sports cars. This feature enhances both visual appeal and ergonomics, providing a comfortable and secure grip. The phone incorporates Porsche's signature design elements with a hexagonal camera module inspired by high-performance components. The aerodynamic aesthetics of the Taycan Turbo S are seamlessly integrated, and the symmetrical arrangement of four imaging units (3 cameras and 1 graphic element) resemble sports car headlights, protected by 3D glass echoing Porsche's windshield curves. The PORSCHE DESIGN HONOR Magic7 RSR replicates the smooth, refined surface of a sports car, offering a sensory feast of visual and tactile delight. Enhancing Smart Lifestyles with AI-driven MagicOS 9.0 The PORSCHE DESIGN HONOR Magic7 RSR features the new cutting-edge MagicOS 9.0. This industry-first, personalised all-scenario AI operating system is equipped with intelligent features that are thoughtfully engineered to meet the varied needs of users, spanning from everyday smartphone operation, entertainment, communication, photo editing, and professional tasks. Introducing Magic Portal, users can conveniently access essential information and services through the upgraded circle and access capability, streamlining smartphone interactions with a simple circle and tap gesture. The MagicOS 9.0 also integrates AI-powered Real-time Transcript, AI Summary, AI Minutes and AI Format features into HONOR Notes, enhancing meeting efficiency for business users. Furthermore, it provides AI Eraser and AI Cutout for an enhanced photo-editing experience. The PORSCHE DESIGN HONOR Magic7 RSR now comes with the Google Gemini app pre-installed. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more. AI-Enabled Excellence in Smartphone Photography The PORSCHE DESIGN HONOR Magic7 RSR boasts the pioneering AI HONOR Image Engine, the industry's first on-device plus cloud large model empowered mobile imaging system. It delivers a transformative photography experience from image capture to editing. Leveraging the power of large models, the device elevates image precision across all photography needs including portraits, snapshots, or telephoto images. This device showcases a range of AI-driven photography tools, including All-scenario Harcourt Portrait, AI Enhanced Portrait, AI Super Zoom for Scenery Capture, Stage Mode, AI Motion Sensing Capture, and HD Super Burst. Users can take stunning photos through AI processing, capturing every moment with remarkable clarity and detail. With a triple rear camera setup that includes a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera, the device is a perfect tool for photography enthusiasts seeking a professional-like shooting experience. Equipped with an advanced 1/1.4" telephoto sensor and the industry's largest f/1.88 telephoto aperture, the telephoto camera rivals the performance of professional telephoto lenses. The LiDAR Matrix Autofocus System, featuring 1200 Points LiDAR Matrix, enhances focusing accuracy, speed, and tracking range, ensuring sharp and clear shots of moving subjects. With a dual electromagnetic focus actuator, the focus capability is enhanced significantly. Human-centric Display Technologies Combined with Advanced Hardware Performance The PORSCHE DESIGN HONOR Magic7 RSR is equipped with the Natural Light HONOR AI Eye Comfort Display, which simulates natural light characteristics and is certified by TÜV Rheinland Full Care Display 4.0, TÜV Rheinland Circular Polarization, and TÜV Rheinland Flicker-Free, setting a new standard in user eye health protection. Providing ultimate protection to the device, the smartphone incorporates the HONOR Anti-scratch NanoCrystal Shield and is certified with IP68 and IP69 ratings for dust and water resistance withstanding everyday scratches and shocks. The device also supports rapid charging options with 100W Wired and 80W Wireless HONOR SuperCharge, by incorporating a 5850mAh Third-generation Silicon-carbon Battery that delivers reliable power even in low temperatures. Powered by the Snapdragon® 8 Elite Mobile Platform, Qualcomm's most powerful mobile system-on-a-chip, the device ensures smooth gaming and multitasking with stunning graphics and efficient battery usage. The HONOR Surround Subwoofer, a stereo speaker with an integrated ultra-large sound cavity and spatial audio, offers deep bass and an immersive audio experience. The PORSCHE DESIGN HONOR Magic7 RSR features a unique user interface infused with elements inspired by sports cars. Enhancing the user experience, the smartphone includes a special premium phone case that provides enhanced durability. With its impressive features, the PORSCHE DESIGN HONOR Magic7 RSR is an ideal companion for everyday life, blending style, performance, and durability seamlessly. Availability in the UAE The luxury flagship device is available in two distinct Original Porsche exterior colors: the classic Agate Grey, a sporty yet elegant hue, and the brand-new color Provence, a modern purple hue that adds a touch of flamboyance to the over-all clean and functional design. HONOR Announces Its Participation at MWC 2025 Global technology brand HONOR announced its participation at MWC 2025 and is set to make a major announcement at this year's Mobile World Congress (MWC) in Barcelona, with a keynote presentation on Sunday, March 2, 2025, where HONOR will introduce the "HONOR ALPHA PLAN", the brand's new strategic initiative, followed by the launch of its latest AI innovations and AI-enabled products. The term "ALPHA" carries rich meanings across different domains. As a symbol, it represents the pioneering spirit that drives exploration into uncharted territories. In terms of achievement, it signifies peak performance and excellence at the highest level. From a structural perspective, it embodies core strength and fundamental driving force. In markets, while beta represents steady market-following returns, alpha symbolises exceptional performance that surpasses benchmarks through active innovation and strategic foresight. To HONOR, these multiple dimensions of "ALPHA" perfectly align with the brand's vision and mission.
