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Time of India

Ranveer Singh celebrates the rise of India's modern banking with Kotak811

HighlightsKotak Mahindra Bank has launched a new campaign for its digital banking platform Kotak811, emphasising a seamless and intuitive banking experience designed for India's digital-first generation. The campaign features popular actor Ranveer Singh and promotes the core message of 'Banking so smooth, it's Makkhan,' highlighting the app's user-friendly interface and comprehensive financial services. Kotak811 offers instant onboarding, seamless UPI payments, smart investment tools, and cashbacks, reflecting a customer-centric approach that meets the evolving expectations of modern Indian consumers. Kotak Mahindra Bank ('KMBL'/'Kotak') has introduced a new chapter for Kotak811 , its flagship digital banking platform, with a campaign that celebrates the seamless, intuitive, and full-service experience it now offers. Designed for India's digital-first generation, the new Kotak811 is more than just an app—it's a complete bank in your pocket. India is undergoing a remarkable transformation in consumer behavior , fueled by widespread smartphone usage, affordable internet access, and increasing confidence in digital ecosystems. Today's consumers demand more than traditional banking—they want speed, simplicity, and security, all seamlessly integrated into a mobile-first experience. This is precisely the space Kotak811 is designed to lead. The creative agency behind the campaign is MYO . Speaking at the launch of the campaign, Rohit Bhasin , chief marketing officer and head – propositions, said 'At the heart of this evolution is a vibrant campaign featuring Ranveer Singh , capturing the essence of what modern banking should feel like: effortless, fast, and smooth. The campaign's core message—'Banking so smooth, it's Makkhan'—reflects the app's frictionless user experience and its ability to meet every financial need with just a few taps.' Manish Agarwal, business head, Kotak811, said, 'India stands on the brink of a digital banking breakthrough, and Kotak811 is built for this very moment. From instant onboarding in under five minutes to seamless UPI payments , smart investment tools, and cashbacks—backed by the credibility of Kotak Mahindra Bank—our platform delivers a truly digital-first experience. It's not just about ease of use; it's about trust, security, and a user journey that feels second nature. That's our differentiator.' Jay Kotak, co-head, Kotak811, emphasised the customer-centric approach behind the platform's evolution, 'This is not just a new campaign—it's a reflection of how deeply we've listened to our customers. Today's Indian consumer expects more than just an amazing payment app. They want a full-service bank that's fast, intuitive, and always accessible. Kotak811 delivers exactly that.' Watch the video here: