Latest news with #MaisondeL'Asie
Straits Times
22-05-2025
- Entertainment
- Straits Times
Scented in S'pore: 3 local niche perfume brands redefining Asian fragrance
(Clockwise from left) Maison de L'Asie founder Elizabeth Liau; founders of Rahasya Fragrances Sachit Sood, Utkarsh Vijayvargiya and Sai Pogaru; and Scent Journer founder Joyce Lian. PHOTOS: MAISON DE L'ASIE, MARK CHEONG, NG SOR LUAN SINGAPORE – A new generation of Singapore-born niche perfume brands is redefining what Asian fragrance looks –and smells – like in the increasingly saturated world of scent. The one thing they have in common? Turning up their noses at mass-appeal scents, to prioritise artistry over profits. The Straits Times sniffs out three of them. Join ST's Telegram channel and get the latest breaking news delivered to you.
Straits Times
22-05-2025
- Entertainment
- Straits Times
Scented in Singapore: 3 S'pore niche perfume brands are redefining what Asian fragrance smells like
(Clockwise from left) Maison de L'Asie founder Elizabeth Liau; founders of Rahasya Fragrances Sachit Sood, Utkarsh Vijayvargiya and Sai Pogaru; and Scent Journer founder Joyce Lian. PHOTOS: MAISON DE L'ASIE, MARK CHEONG, NG SOR LUAN SINGAPORE – A new generation of Singapore-born niche perfume brands is redefining what Asian fragrance looks –and smells – like in the increasingly saturated world of scent. The one thing they have in common? Turning up their noses at mass-appeal scents, to prioritise artistry over profits. The Straits Times meets three worth sniffing out. Join ST's Telegram channel and get the latest breaking news delivered to you.
Straits Times
22-05-2025
- Entertainment
- Straits Times
Scented in Singapore: In 60 markets overseas, Maison de L'Asie puts ‘unexpected' Asia on the map
Maison de L'Asie founder Elizabeth Liau was motivated to start her fragrance label after her mother's death in 2019, as a tribute to her and her generosity of showing acceptance, forgiveness and grace. PHOTOS: MAISON DE L'ASIE SINGAPORE – Singapore is not a country that comes to mind when people talk about perfume. But now, it may have a worthy representative. Home-grown Maison de L'Asie ( is on a mission to play with the big boys. Since its launch in end-2020, the brand exploded in global distribution and is now available in 60 markets. Join ST's Telegram channel and get the latest breaking news delivered to you.
