Latest news with #MajedAl-Buraikan
Asharq Al-Awsat
21-04-2025
- Business
- Asharq Al-Awsat
Saudi Reef Highlights 750 Million Taif Roses Produced in 2024
The Sustainable Agricultural Rural Development Program (Saudi Reef) has launched a week-long media campaign highlighting Taif roses as one of the Kingdom's most important agricultural and heritage products with significant economic value. Saudi Reef Assistant Secretary-General for Media and Communication Majed Al-Buraikan noted that the Taif rose is one of the world's most prominent aromatic roses and is classified among the top three types in terms of quality and fragrance, SPA reported. He emphasized that Taif rose production exceeded 750 million roses in 2024, with the program aiming to increase production to 2 billion by 2026. He said that Saudi Reef has allocated SAR135 million in direct investments over three years to implement 14 development projects. These projects cover various stages of production and support, including nurseries, laboratories, and agri-clinics, to support value chains and achieve sustainable rural development in line with the objectives of Saudi Vision 2030.
Arab News
15-04-2025
- Business
- Arab News
Saudi program supports farmers for rose sector growth
RIYADH: The Sustainable Agricultural Rural Development Program, known as Saudi Reef, is showcasing its achievements in developing the rose and aromatic plant sector during the Rose and Aromatic Plants Global Forum in Taif. The program highlights its efforts to grow this vital sector in line with the Kingdom's Vision 2030, focusing on food security, rural development, and improved agricultural efficiency, the Saudi Press Agency reported on Tuesday. Majed Al-Buraikan, Saudi Reef assistant secretary-general for media and communication, emphasized that the program's participation supports national efforts to empower rose and aromatic plant farmers and promote its initiatives in the field. He noted that Saudi Reef is a strategic partner in driving sustainable agricultural transformation, particularly in regions like Taif, Jazan, and Asir, known for their rose and aromatic plant production. Al-Buraikan added that the program supports more than 400 farmers and has achieved a 34 percent rise in rose production over the past four years, reaching 960 million roses annually. The goal is to reach 2 billion roses annually by 2026, strengthening Saudi Arabia's position as a leading global rose producer, the SPA reported. Meanwhile, the National Research and Development Center for Sustainable Agriculture launched an initiative at the forum, distributing 15,000 tissue-cultured seedlings to promote sustainability and boost production. The forum featured sessions on 'Challenges of Taif rose cultivation' and 'The future and challenges of medical tourism in the Kingdom.' Scientific lectures covered topics such as sustainable development in rose use, carbon neutrality in the aromatic journey of the Taif rose, livelihood development for farmers, and the role of AI in enhancing product quality. Arruddaf Park in Taif opens daily at 4 p.m. for visitors to explore the exhibition and enjoy the rose displays. The forum runs until April 26.
Asharq Al-Awsat
15-04-2025
- Business
- Asharq Al-Awsat
Saudi Reef Targets Producing Two Billion Roses Annually by 2026
The Sustainable Agricultural Rural Development Program (Saudi Reef) is showcasing its achievements in developing the rose and aromatic plant sector during its participation as a co-sponsor in the Rose and Aromatic Plants Global Forum, currently being held in Taif Governorate. The program highlights its efforts to develop this vital sector in line with the objectives of the Saudi Vision 2030, particularly in enhancing food security, improving rural areas, and enhancing agricultural production efficiency, SPA reported. Saudi Reef Assistant Secretary-General for Media and Communication Majed Al-Buraikan stressed that the program's participation in the forum aligns with national efforts to empower rose and aromatic plant farmers and aims to promote the program's initiatives in this field. He noted that the Saudi Reef is a strategic partner in achieving sustainable agricultural transformation, especially in regions known for producing Taif roses and aromatic plants such as Jazan and Aseer. Al-Buraikan pointed out that the program supports more than 400 farmers and has recorded a 34% increase in rose production over the past four years, reaching 960 million roses annually. It aims to achieve an annual production of two billion roses by 2026, boosting the Kingdom's position in regional and global markets as a leading producer of roses.
Leaders
14-02-2025
- Business
- Leaders
Reef Saudi Launches Shetana Refi Activities in Jazan Region
The 'Shetana Refi' event, organized by the Sustainable Agricultural Rural Development Program 'Reef Saudi,' kicked off on Thursday evening in the Jazan region at Al-Fal Rural Farm in Dhahban Governorate. The three-day event aims to highlight Jazan's potential as an integrated agricultural and tourism destination while encouraging investment in sustainable rural projects in line with Vision 2030. This initiative seeks to boost the local economy and support rural communities. Shetana Refi The event showcases the region's rich agricultural and cultural heritage, offering visitors an immersive experience of authentic rural life in a delightful winter atmosphere. Running from 4:00 PM to 11:00 PM, the event features 22 booths where program participants exhibit high-quality local products, including coffee, fresh fruits, natural honey, essential oils, and handcrafted artisanal goods. Additionally, rural-inspired restaurants and cafés enhance the experience. Visitors can also enjoy unique tourism and entertainment activities that reflect Saudi Arabia's rich culture and heritage. These include traditional Jazan folk performances such as Ardah, Saif, Dala'a, and Zaifa, along with popular traditional games and interactive activities inspired by Jazan's rural environment. This blend of experiences adds an authentic touch that embodies the cultural and agricultural identity of the region. Reef Saudi Majed Al-Buraikan, Assistant Secretary-General for Media and Communication at 'Reef Saudi,' emphasized that the event represents the program's efforts to promote rural tourism as a key driver of sustainable economic development. He noted that this initiative is part of a series of events aimed at exploring the agricultural and tourism potential across various regions of the Kingdom. Al-Buraikan also highlighted that the initiative will help introduce the region's agricultural and heritage legacy while raising awareness about the importance of local rural products. Additionally, it plays a vital role in empowering farmers and productive families by facilitating the marketing of their products. Related Topics : Reef Saudi Launches Mobile Bee Clinics in 3 Regions Reef Saudi Launches International Training for Agricultural Workers in Morocco Saudi-led coalition: We destroyed quality weapons depots in the Tashreef camp in Sana'a Short link : Post Views: 27
Leaders
09-02-2025
- Business
- Leaders
Madinah's "Countryside Winter" Festival Welcomes Over 7,000 Visitors
The 'Countryside Winter' festival in Madinah attracted more than 7,000 visitors this past weekend. Organized by Saudi Reef, this event showcased local agricultural and heritage products. The festival also aimed to boost the rural economy through increased awareness and engagement. This three-day festival sought to promote rural tourism while exhibiting the authentic charm of different regions in Saudi Arabia. Families and individual visitors flocked to the festival, reflecting a significant interest among locals and tourists alike. According to the Saudi Press Agency (SPA), the turnout showcased the event's appeal and importance in promoting local culture. Diverse Offerings and Activities Saudi Reef spokesperson Majed Al-Buraikan noted that 22 program beneficiaries participated, showcasing a wide range of products. Visitors discovered fresh fruits, natural honey, aromatic oils, and traditional handicrafts, all representing the rich heritage of the region. The festival also featured vibrant cultural performances, traditional games, and interactive displays for every age group. Al-Buraikan emphasized the strong community interest in supporting local products. This enthusiasm contributes significantly to the economic sustainability of rural communities. He highlighted that each booth told a success story, illustrating Reef Saudi's commitment to empowering small farmers and artisans through modern agricultural training. Long-Term Economic Benefits Saudi Reef aims to strengthen the rural economy by supporting small-scale farmers and producers. Additionally, they provide marketing platforms to enhance awareness and expand opportunities. This support is crucial for promoting local products and ensuring their viability in wider markets. The festival aligns with wider efforts to boost the local economy and improve living standards in Madinah under the Kingdom's Vision 2030 initiative. On Wednesday, officials from the Madinah Region Development Authority reaffirmed their commitment to enhancing quality of life and achieving these vital goals. The 'Countryside Winter' festival serves as a shining example of community engagement, cultural celebration, and economic development. Officials and organizers aim to continue this positive trend, further enriching the local community and encouraging sustainable practices. Short link : Post Views: 28
