Latest news with #MakanLainMacam
The Star
3 days ago
- General
- The Star
Classic cans, bold new bites
Ayam Brand reimagines sardines and mackerel for 'Makan Lain Macam' campaign. TRENDS may come and go, but some flavours stay timeless. For over 130 years, Ayam Brand sardines and mackerel have been a staple in Malaysian kitchens. While we always love familiar favourites like mackerel curry and sardine sambal, there's so much more you can do with a can. Beyond opening up a world of flavour and fun in the kitchen, Ayam Brand sardines and mackerel also pack a powerful nutritional punch that often goes unnoticed. According to a study titled Comparison of nutritional composition, chemical preservative, and glutamic acid content of canned food with freshly cooked and home-cooked food products published in 2021, Ayam Brand sardines can have up to seven times more Omega-3 than freshly cooked fish 1. Ayam Brand sardines and mackerels are also sustainably caught from cold seas and are naturally rich in Omega-3 fatty acids, specifically EPA and DHA 2, 3. These two types of 'healthy fats', in which the body does not naturally produce, are said to support key organs. Ayam Brand marketing head Teoh Wei Ling said Malaysians have always had a soft spot for the brand's sardines and mackerels. 'They have long been a familiar favourite across generations. It's comfort food that reminds you of home, of family, and of simpler times. 'Through Makan Lain Macam, we want to inspire Malaysians to have fun in the kitchen and see just how versatile these classics can be. 'While dishes like mackerel curry, sardine sambal or even roti sardine gulung will always have a place at the table, there's also something exciting about trying something different or new, knowing it's still packed with nutritious goodness,' she added. With just a can or two, Ayam Brand makes it easy to whip up dishes that feel familiar, taste refreshingly new, full of flavour and endless possibilities. Here are some must-try recipes: Sardine mac and cheese balls Think crispy on the outside, melty on the inside, sardine mac and cheese balls combines cheesy macaroni, melty cheese, and mashed sardines into bite-sized delights. Ingredients 1 can Ayam Brand Sardines in Tomato Sauce 1 cup macaroni, cooked 3 tablespoons sriracha sauce 1/2 cup mozzarella cheese 1 cup cheddar cheese 1/2 teaspoon garlic powder 1/2 teaspoon salt 11/4 cups milk 3 tablespoons chopped spring onions 2 to 3 tablespoons butter 2 tablespoons flour 2 eggs, beaten 11/3 cups breadcrumbs Instructions In a saucepan, melt the butter over medium heat. Add the flour, garlic powder and salt. Stir until well combined. Slowly pour the milk in while continuously whisking until the mixture thickens. Stir in both cheeses and the sriracha sauce. Continue to cook and stir until the cheese has melted and the sauce is smooth. Stir in the Ayam Brand Sardines in Tomato Sauce and cook for a few minutes until heated through, ensuring they're evenly mixed into the sauce. Add the cooked macaroni to the cheese mixture and stir well. Transfer to a container and chill in the fridge for one hour to firm it up. Once chilled, scoop and shape the mixture into bite-sized balls. Freeze them for 30 minutes. Dip each ball into beaten egg and coat them with breadcrumbs. Preheat the air fryer to 190°C. Air-fry the balls for 10–12 minutes or until golden and crispy. Serve them hot and enjoy. Mackerel Masak Merah with butter rice Spicy and rich, mackerel Masak Merah is a bold twist on a Malaysian classic that comes together in minutes. Ingredients 1 can Ayam Brand Mackerel in Tomato Sauce 1 pack Ayam Brand Spicy Tomato Paste salt and sugar 6 cups rice 125g butter 1 1/2 cups fresh milk water coriander leaves 1 large onion 4 to 5 cloves garlic 2 to 3 cm ginger 1 stalk lemongrass, crushed 1 to 2 pandan leaves Instructions To prepare the butter rice, blend the onion, garlic, ginger, and pandan leaves into a fine paste, and saute the mix. In a wok, melt the butter over medium heat. Add the ground paste and pounded lemongrass, stir-frying until it's aromatic. Add washed and drained rice to the wok and stir it around for one to two minutes, ensuring it's well coated with the earlier paste. Pour in the fresh milk, stir to combine, and remove from heat. Transfer the rice mixture to the rice cooker. Add water (according to the required rice-to-water ratio) and season with salt to taste. To prepare the mackerel Masak Merah, heat some oil in a pan and saute Ayam Brand Spicy Tomato Paste until fragrant. Add the Ayam Brand Mackerel in Tomato Sauce and stir them together. Season it with salt to taste and serve hot with butter rice. 'Makan Lain Macam' isn't about reinventing the wheel, but reimagining the meals we already know and love, and having fun while making it. Ayam Brand's sardine and mackerel are available in four sizes (155g, 230g, 300g, 425g). For a limited time only, it is offering a buy-two-sardines or Mackerels (425g) and get-one-free Ayam Brand Fried Chilli Mackerel (155g), available at selected stores. Check out the full range of easy, fusion-friendly recipes at Follow @ayambrandmy on Instagram and Ayam Brand Malaysia on Facebook for fresh ideas, cooking tips, and more. References 1. Muhammad Ezzudin, et al. (2021) Comparison Of Nutritional Composition, Chemical Preservatives, And Glutamic Acid Content Of Canned Food With Freshly Cooked And Home-Cooked Food Products 2. Li, Jian-Jun, et al. (2022) Role of Omega-3 Fatty Acids in the Prevention and Treatment of Cardiovascular Diseases: A Consensus Statement from the Experts' Committee of National Society of Cardiometabolic Medicine . 3. BDA (2025) Omega-3. BDA: The Association of UK Dieticians
The Sun
3 days ago
- Lifestyle
- The Sun
Bold New Bites with Ayam Brand™ Sardines & Mackerel
Ayam Brand™ is now encouraging Malaysians to think outside the tin and explore bold, new ways to enjoy pantry favourites. With its Makan Lain Macam campaign, Ayam Brand™ is reimagining the humble can of sardines and mackerel as the perfect base for creative, fusion-style meals. Whether you're a student, a busy parent, or just someone looking to break free from dinner routine, Ayam Brand™ makes it easy — and exciting — to try something new while still enjoying that segar tetap terasa goodness. Canned Goodness with Surprising Nutrition More than just convenient and tasty, Ayam Brand™ sardines and mackerel also deliver serious nutrition. In fact, Ayam Brand™ sardines can contain up to 7 times more Omega-3 than freshly cooked fish¹. These fish are sustainably caught from cold seas and are naturally rich in Omega-3 fatty acids, especially EPA and DHA — essential 'good fats' that support heart, brain, and eye health, and cannot be produced by the body. 'Malaysians have always had a soft spot for Ayam Brand™'s sardines and mackerels. They've long been comfort food that connects generations,' said Teoh Wei Ling, Head of Marketing at Ayam Brand™. 'Through Makan Lain Macam, we want to show just how versatile these classic products can be. It's about bringing joy and creativity back into the kitchen, all while enjoying nutritious and delicious meals.' Easy Fusion Recipes to Try at Home With just a can (or two), Ayam Brand™ makes it easy to create meals that are both comforting and refreshingly different: Sardine Mac & Cheese Balls Crispy on the outside, melty on the inside. These fusion-style bites combine mashed sardines with cheesy macaroni, shaped into balls, coated in breadcrumbs, and air-fried until golden. A snackable, satisfying crowd-pleaser! Mackerel Masak Merah A fiery twist on a Malaysian favourite. Sauté Ayam Brand™'s Spicy Tomato Paste until fragrant, add a can of mackerel, and simmer to perfection. Serve with rice for a bold, hearty dish that hits all the right notes. Ayam Brand™ sardines and mackerel are available in four sizes (155g, 230g, 300g, 425g). For a limited time only, enjoy a special promotion: Buy 2 Sardines or Mackerels (425g) and Get 1 Free Ayam Brand™ Fried Chilli Mackerel (155g) — available at selected stores nationwide. So why not stock up and start experimenting? Discover a range of easy, fusion-friendly recipes at Follow @ayambrandmy on Instagram and Ayam Brand Malaysia on Facebook for more recipe ideas, cooking tips, and kitchen inspiration.
The Sun
3 days ago
- Lifestyle
- The Sun
Ayam Brand™ invites M'sians to Makan Lain Macam with bold, creative recipes
Ayam Brand™ is now encouraging Malaysians to think outside the tin and explore bold, new ways to enjoy pantry favourites. With its Makan Lain Macam campaign, Ayam Brand™ is reimagining the humble can of sardines and mackerel as the perfect base for creative, fusion-style meals. Whether you're a student, a busy parent, or just someone looking to break free from dinner routine, Ayam Brand™ makes it easy — and exciting — to try something new while still enjoying that segar tetap terasa goodness. Canned Goodness with Surprising Nutrition More than just convenient and tasty, Ayam Brand™ sardines and mackerel also deliver serious nutrition. In fact, Ayam Brand™ sardines can contain up to 7 times more Omega-3 than freshly cooked fish¹. These fish are sustainably caught from cold seas and are naturally rich in Omega-3 fatty acids, especially EPA and DHA — essential 'good fats' that support heart, brain, and eye health, and cannot be produced by the body. 'Malaysians have always had a soft spot for Ayam Brand™'s sardines and mackerels. They've long been comfort food that connects generations,' said Teoh Wei Ling, Head of Marketing at Ayam Brand™. 'Through Makan Lain Macam, we want to show just how versatile these classic products can be. It's about bringing joy and creativity back into the kitchen, all while enjoying nutritious and delicious meals.' Easy Fusion Recipes to Try at Home With just a can (or two), Ayam Brand™ makes it easy to create meals that are both comforting and refreshingly different: Sardine Mac & Cheese Balls Crispy on the outside, melty on the inside. These fusion-style bites combine mashed sardines with cheesy macaroni, shaped into balls, coated in breadcrumbs, and air-fried until golden. A snackable, satisfying crowd-pleaser! Mackerel Masak Merah A fiery twist on a Malaysian favourite. Sauté Ayam Brand™'s Spicy Tomato Paste until fragrant, add a can of mackerel, and simmer to perfection. Serve with rice for a bold, hearty dish that hits all the right notes. Ayam Brand™ sardines and mackerel are available in four sizes (155g, 230g, 300g, 425g). For a limited time only, enjoy a special promotion: Buy 2 Sardines or Mackerels (425g) and Get 1 Free Ayam Brand™ Fried Chilli Mackerel (155g) — available at selected stores nationwide. So why not stock up and start experimenting? Discover a range of easy, fusion-friendly recipes at Follow @ayambrandmy on Instagram and Ayam Brand Malaysia on Facebook for more recipe ideas, cooking tips, and kitchen inspiration.
Daily Express
4 days ago
- Lifestyle
- Daily Express
Makan Lain Macam, Segar Tetap Terasa: Classic Cans, Bold New Bites with Ayam Brand™ Sardines & Mackerel
Published on: Thursday, May 29, 2025 Published on: Thu, May 29, 2025 Text Size: Kuala Lumpur: Trends may come and go, but some flavours stay timeless. For over 130 years, Ayam Brand™ sardines and mackerel have been a staple in Malaysian kitchens. While we always love familiar favourites like kari mackerel and sambal sardin, there's so much more you can do with a can. It's time we explore canned fish as the base for something creative, fusion, and makan lain macam. Because this isn't just your nenek's sardines anymore, it's your next best recipe waiting to happen with that segar tetap terasa goodness in every bite. Beyond opening up a world of flavour and fun in the kitchen, did you know Ayam Brand™ sardines and mackerel also pack a powerful nutritional punch that often goes unnoticed? Here's the real kicker. Ayam Brand™ sardines can have up to 7 times more Omega-3 than freshly cooked fish1. Not only that, Ayam Brand™ sardines and mackerels are also sustainably caught from cold seas and are naturally rich in Omega-3 fatty acids, specifically EPA and DHA*: two types of 'healthy fats' that support key organs like the heart, brain, and eyes, which the body does not naturally produce. 'Malaysians have always had a soft spot for Ayam Brand™'s sardines and mackerels. They have long been a familiar favourite across generations. It's comfort food that reminds you of home, of family, and of simpler times,' says Teoh Wei Ling, Head of Marketing at Ayam Brand™. Through Makan Lain Macam, we want to inspire Malaysians to have fun in the kitchen and see just how versatile these classics can be. While dishes like kari mackerel, sambal sardin, or even roti sardin gulung will always have a place at the table, there's also something exciting about trying something different or new, knowing it's still packed with nutritious goodness.' Advertisement Craving something bold and satisfying? With just a can (or two), Ayam Brand™ makes it easy to whip up dishes that feel familiar, taste refreshingly new, full of flavour and endless possibilities: Sardine Mac & Cheese Balls, the Ultimate Fusion Comfort Food Think crispy on the outside, melty on the inside. Sardine Mac & Cheese Balls combines cheesy macaroni, melty cheese, and mashed sardines into bite-sized delights. Shape into bite-sized balls, coat in breadcrumbs, and air-fry until golden. It's a snackable crowd-pleaser that proves canned food can still surprise you. Mackerel Masak Merah, with a Spicy Malaysian Kick Spicy, rich, and oh-so-sedap . Mackerel Masak Merah is a bold twist on a Malaysian classic that comes together in minutes. Sauté Ayam Brand™'s Spicy Tomato Paste until fragrant, stir in a can of mackerel, and let the flavours simmer to perfection. Serve with buttery rice for a comforting, flavour-packed meal that tastes like home, with a little heat. Your next favourite dish might just be a can away. Because Makan Lain Macam isn't about reinventing the wheel, but reimagining the meals we already know and love, and having fun while making it! Ayam Brand™ 's sardine and mackerel are available in four sizes (155g, 230g, 300g, 425g). For a limited time only, Ayam Brand™ is offering a Buy 2 Sardines or Mackerels (425g) and Get 1 Free Ayam Brand™ Fried Chilli Mackerel (155g), available at selected stores. What better way to stock up and start experimenting in the kitchen? Check out the full range of easy, fusion-friendly recipes at Whether you're a student, a parent, or just someone tired of the same old dinner routine, these fusion recipes are here for you to Makan Lain Macam. Follow @ayambrandmy on Instagram and Ayam Brand Malaysia on Facebook for fresh ideas, cooking tips, and more.
