Latest news with #MakeAmericaFilmAgain
Yahoo
09-05-2025
- Business
- Yahoo
Gavin Newsom tweaks Trump's tariffs in new Fox News ad
Gavin Newsom is taking his anti-tariffs message to a place most likely to get President Donald Trump's attention: Fox News. The California governor, who delights in tweaking conservatives by appearing on their favorite cable news channel, is running a new national ad on 'Fox and Friends' this weekend that simultaneously casts him as cheerleader for his state's economy and top critic of the president's signature policy. The 30-second spot, obtained exclusively by POLITICO, marks a return to Newsom's well-worn playbook of goading Republicans on their home turf. It is also a notable escalation of the governor's antagonism toward Trump after months of striving to defuse tensions with the White House. Speaking direct-to-camera against a backdrop of the Port of Oakland, Newsom boasts about California's recent ascent to the world's fourth-largest economy, crediting that achievement to 'reducing trade barriers and delivering for American consumers.' He goes on to warn that Trump's tariff policies will lead to a slowdown of goods coming into the country, raising the specter of empty store shelves during the back-to-school or Christmas shopping season. 'These tariffs punish families and risk ending America's run as the world's greatest economy,' he says. 'Take it from California: We're the ones leading it.' The ad was paid for out of Newsom's 2022 governor campaign account. A spokesperson declined to share how much the ad buy cost. Newsom has long been preoccupied with the best ways to reach conservatives directly — be it on Sean Hannity's show or via billboards in red states. He is a voracious consumer of conservative media and invited some of its most notorious figures, including Charlie Kirk and Steve Bannon, to his new podcast, much to the dismay of fellow Democrats. The governor has spent most of Trump's early months in office pulling his punches, fearing that any hostilities could imperil badly needed federal aid after wildfires devastated Los Angeles in January. But the impact of tariffs appears to have coaxed Newsom back into the ring. Last month, he announced a lawsuit challenging Trump's authority to unilaterally tax imports. He has criticized the president's tariffs as an existential threat to his state's economy. 'No state is poised to lose more than the state of California,' he said. He has taken a slightly less combative approach to Trump's recent call to impose 100 percent tariffs on foreign film imports, a proposal that left leaders of California's marquee industry scratching their heads. Instead of blasting Trump's proposal, he challenged the president to rethink his approach and embrace a $7.5 billion federal film tax credit instead, a staggering subsidy that would complement Newsom's efforts to expand California's state-level incentives. 'Now it's time for a real federal partnership to Make America Film Again,' Newsom wrote on social media. The gambit got no response from the president.
Politico
09-05-2025
- Business
- Politico
Gavin Newsom tweaks Trump's tariffs in new Fox News ad
Gavin Newsom is taking his anti-tariffs message to a place most likely to get President Donald Trump's attention: Fox News. The California governor, who delights in tweaking conservatives by appearing on their favorite cable news channel, is running a new national ad on 'Fox and Friends' this weekend that simultaneously casts him as cheerleader for his state's economy and top critic of the president's signature policy. The 30-second spot, obtained exclusively by POLITICO, marks a return to Newsom's well-worn playbook of goading Republicans on their home turf. It is also a notable escalation of the governor's antagonism toward Trump after months of striving to defuse tensions with the White House. Speaking direct-to-camera against a backdrop of the Port of Oakland, Newsom boasts about California's recent ascent to the world's fourth-largest economy, crediting that achievement to 'reducing trade barriers and delivering for American consumers.' He goes on to warn that Trump's tariff policies will lead to a slowdown of goods coming into the country, raising the specter of empty store shelves during the back-to-school or Christmas shopping season. 'These tariffs punish families and risk ending America's run as the world's greatest economy,' he says. 'Take it from California: We're the ones leading it.' The ad was paid for out of Newsom's 2022 governor campaign account. A spokesperson declined to share how much the ad buy cost. Newsom has long been preoccupied with the best ways to reach conservatives directly — be it on Sean Hannity's show or via billboards in red states. He is a voracious consumer of conservative media and invited some of its most notorious figures, including Charlie Kirk and Steve Bannon, to his new podcast, much to the dismay of fellow Democrats. The governor has spent most of Trump's early months in office pulling his punches, fearing that any hostilities could imperil badly needed federal aid after wildfires devastated Los Angeles in January. But the impact of tariffs appears to have coaxed Newsom back into the ring. Last month, he announced a lawsuit challenging Trump's authority to unilaterally tax imports. He has criticized the president's tariffs as an existential threat to his state's economy. 'No state is poised to lose more than the state of California,' he said. He has taken a slightly less combative approach to Trump's recent call to impose 100 percent tariffs on foreign film imports, a proposal that left leaders of California's marquee industry scratching their heads. Instead of blasting Trump's proposal, he challenged the president to rethink his approach and embrace a $7.5 billion federal film tax credit instead, a staggering subsidy that would complement Newsom's efforts to expand California's state-level incentives. 'Now it's time for a real federal partnership to Make America Film Again,' Newsom wrote on social media. The gambit got no response from the president.
Yahoo
06-05-2025
- Business
- Yahoo
Newsom proposes to work with Trump to 'Make America Film Again,' floats $7.5B federal tax credit
Two of President Donald Trump's staunch critics – California Democrats Gov. Gavin Newsom and Sen. Adam Schiff – are now offering to work with the Republican administration on federal tax incentives to bring back movie-making from overseas. Newsom sued the Trump administration in federal court last month over what he said was "an unprecedented tariff regime" and said he was "reaching out to our international partners to protect California jobs and industries." But as Trump called attention to how U.S. production houses are increasingly going international – at the detriment of middle-class Hollywood workers who make a living off of Los Angeles-area shoots – Newsom took a more collaborative tone. "California built the film industry – and we're ready to bring even more jobs home," Newsom wrote on X Monday. "We've proven what strong state incentives can do. Now it's time for a real federal partnership to Make America Film Again." "@POTUS, let's get it done," Newsom added, tagging the account for the president of the United States. White House Says 'No Final Decisions' Made On Foreign Moviemaking Tariffs As Trump Weighs 'National Security' Gov. Gavin Newsom and California Attorney General Rob Bonta announced a federal lawsuit challenging the Trump administration's use of emergency powers to enact sweeping tariffs on April 16, 2025. In a statement to the New York Times, Newsom said he wanted to work with the Trump administration on a $7.5 billion federal tax credit program to bolster the TV and film production industry. Read On The Fox News App It would be the first federal-level incentive program for the film industry in the U.S. While more than three dozen states already have incentive programs, none top a billion, according to the Times. Schiff, D-Calif., meanwhile, criticized Trump's proposed idea of implementing tariffs to curb foreign movie-making. "I share the administration's desire to bring movie making back to the United States. While blanket tariffs on all films would have unintended and potentially damaging impacts, we have an opportunity to work together to pass a major federal film tax credit to re-shore American jobs in the industry," Schiff said in a statement to Deadline. "I welcome the opportunity to work with the administration and my Republican colleagues to pass a globally competitive federal film incentive to bring back run-away production." The White House said Monday that "no final decisions" had been made as the administration was "exploring all options" to deliver on Trump's directive "to safeguard our country's national and economic security while Making Hollywood Great Again." The Hollywood sign on Mount Lee on Sept. 9, 2024, in Los Angeles. Trump first announced in a Truth Social post on Sunday that he was authorizing the Department of Commerce and the U.S. trade representative "to immediately begin the process of instituting a 100% Tariff on any and all Movies coming into our Country that are produced in Foreign Lands." President Trump's Hollywood Ambassador Jon Voight Rolls Out Proposal To 'Make Hollywood Great Again' Speaking to reporters outside the White House, Trump further asserted that Hollywood was "being destroyed" by a "grossly incompetent governor" and foreign nations shelling out "big money" to attract U.S. production houses. Over the weekend, one of Trump's Hollywood ambassadors, Jon Voight, along with special advisor Steven Paul, delivered to the president a "comprehensive plan" to save the film and television industry during a meeting at Mar-a-Lago. "While President Trump regularly corresponds with his Hollywood Ambassadors, including Jon Voight, to restore America's cultural dominance, it was President Trump himself who formulated the idea of using tariffs to Make Hollywood Great Again." White House spokesman Kush Desai said in a statement to Fox News on Monday. President Donald Trump speaks to reporters on the south lawn of the White House on May 4, 2025. Voight and Paul met with "dozens of leading film and television organizations (guilds, unions, studios and streamers) about what changes need to be made to increase domestic film production," according to a statement. The meeting was conducted in person with Trump at Mar-a-Lago and included SP Media Group/Atlas Comics President Scott Karol. "The proposal includes federal tax incentives, significant changes to several tax codes, the establishment of co-production treaties with foreign countries, and infrastructure subsidies for theater owners, film and television production companies, and post-production companies," the statement said. "The proposal also includes a focus on job training, and tariffs in certain limited circumstances." "The president loves the entertainment business and this country, and he will help us Make Hollywood Great Again," Voight said. Fox News' Tracy Wright and Lawrence Jones contributed to this report. Original article source: Newsom proposes to work with Trump to 'Make America Film Again,' floats $7.5B federal tax credit
Yahoo
06-05-2025
- Business
- Yahoo
Newsom asks Trump to work together on $7.5 billion Hollywood tax credit
California Gov. Gavin Newsom (D) is offering to partner with the Trump administration to create a federal film tax credit program worth at least $7.5 billion to boost domestic film production, his office said late Monday. The proposal came after President Donald Trump set Hollywood on edge by calling for massive tariffs on foreign-made films to address what he described as the 'DYING' American film industry. If the proposal comes together, it would be the largest government tax initiative for the film industry in U.S. history and the first such program at the federal level, a spokesperson for Newsom's office said. Subscribe to The Post Most newsletter for the most important and interesting stories from The Washington Post. 'America continues to be a film powerhouse, and California is all in to bring more production here,' Newsom said in a statement. He added that California is 'eager to partner with the Trump administration to further strengthen domestic production and Make America Film Again.' The White House did not immediately respond to a request for comment. Newsom, a fierce Trump opponent, is making the request at a time when tariffs have upended the global economy and sowed uncertainty across many industries. Newsom sued the Trump administration last month to block the president's sweeping tariffs, arguing they are causing irreparable harm to California's economy. Trump's call Sunday night for 100 percent tariffs on films produced overseas, in which he described foreign films as a national security threat, puzzled insiders in the highly globalized industry as to its implications. It was not clear how such tariffs would be applied or how they might affect U.S. films shot overseas or involving production abroad, The Post reported. Andrew deWaard, an assistant professor at the University of California at San Diego who studies the relationship between culture and commerce in the film industry, said the program proposed by Newsom on Monday is 'highly unlikely' to go into effect. 'I can't imagine in such a partisan atmosphere that Trump would want to be seen subsidizing California entertainment workers just as the tariffs are starting to negatively affect U.S. factory workers, farmers, truckers, etc.,' he said in an email. 'I think Newsom is calling Trump's bluff,' he added. '… If Trump balks, which is likely, then Newsom can say he tried to be bipartisan.' Newsom's office described the proposed federal tax credit as a way to bolster American stories, create U.S. jobs and benefit the industry's behind-the-scenes workers such as set builders and electricians. The proposal would be modeled after California's Film and Television Tax Credit Program that Newsom's office said has generated more than $26 billion in economic activity and supported thousands of jobs across the state since its inception in 2009. But there is debate over the effectiveness of such film tax credits. In testimony to the state's Senate Revenue and Taxation Committee this year, Michael Thom, a professor at the University of Southern California who has researched tax incentives for film and television production, said such initiatives 'fail to stimulate enough economic activity to justify their substantial cost.' --- Video Embed Code Video: President Donald Trump said on May 4 that he wants tariffs on all foreign-made movies, saying other countries have "stolen" the American film to The Washington Post Embed code: Related Content At a Kentucky farm, star racehorses help people fight a monster: Addiction
Yahoo
06-05-2025
- Business
- Yahoo
Gavin Newsom suggests tax credit for Hollywood after Trump proposes tariffs on foreign films
May 6 (UPI) -- California Gov. Gavin Newsom reached out to President Doanld Trump on Monday with hopes that the two can pair up and create a $7.5 billion federal film tax credit to help out the movie business. "California built the film industry -- and we're ready to bring even more jobs home," Newsom wrote on X. "We've proven what strong state incentives can do. Now it's time for a real federal partnership to Make America Film Again." If approved and put into effect, such a tax credit would be the largest subsidy deal ever provided by the federal government for the industry. Over three dozen American states already offer similar incentives to TV and film productions, but unlike some other countries there isn't a stateside national program, and there isn't a single state offering that exceeds more than around $1 billion annually. California, the physical home of Hollywood, currently offers $330 million every year. The post from Newsom followed an announcement from Trump who said on Sunday that he would impose a 100% tariff "on any and all movies coming into our country that are produced in foreign lands." He did not make it clear how such tariffs would be applied or how they could impact U.S. films shot overseas or involving any production completed outside the United States. Trump was inspired after he met with actor Jon Voight and his manager Sunday. Voight took credit for the inspiration, as he explained in a video posted to social media Monday that "many Americans have lost jobs to productions that have gone overseas," and that after "meeting with many of the entertainment leaders, I have brought forward recommendations to the President for certain tax provisions that can help the industry." Trump proclaimed Sunday that the American movie industry is "dying a very fast death" because other countries offer incentives to inspire American filmmakers and studios to work outside the United States. "Hollywood and many other areas within the U.S.A., are being devastated. This is a concerted effort by other nations and, therefore, a national security threat. it is, in addition to everything else, messaging and propaganda," Trump said. which led him to announce he has authorized the Department of Commerce and the U.S. Trade Representative to put together the levy on foreign-born films. In an unrelated press conference on Monday, Trump was asked about the proposed tariff, to which he called Newsom "a grossly incompetent man" who he purported to have allowed the film industry "to be taken away from Hollywood." "I'm not looking to hurt the industry, I want to help the industry," Trump said. He added he wanted to "meet with the industry" to make sure they're "happy" with the proposed tariffs, because "we're all about jobs." "Although no final decisions on foreign film tariffs have been made, the administration is exploring all options to deliver on President Trump's directive to safeguard our country's national and economic security while Making Hollywood Great Again," White House Deputy Press Secretary Kush Desai said Monday about the tariffs.
