12 hours ago
- Politics
- New Straits Times
Umno launches guidebook to sharpen party communications
KUALA LUMPUR: Umno has launched its 'Malaysia Narrative Guidebook' to strengthen the party's communication capabilities and coordination in facing an increasingly challenging communications landscape.
The Umno information chief's office said the guidebook offers a unified and structured narrative framework to support the party's information machinery at all levels.
It said the initiative aims to equip Umno information offices at the national, state, and veteran levels in delivering clear and effective messaging.
"The guidebook also serves as a reference for grassroots members to address current issues and retell Umno's journey post-2018, enabling a deeper understanding of the party's ups and downs," it said in a statement today.
The guidebook was officially launched earlier today by Umno information chief Datuk Seri Azalina Othman Said, who is also the Minister in the Prime Minister's Department (Law and Institutional Reform).
The guidebook outlines a comprehensive communication strategy, including narrative approaches to political and policy matters, crisis communication guidelines, and rapid response protocols.
It also includes visual and digital content standards for social and mainstream media, along with best practices to support Umno's policies and national agendas.
The guidebook is now accessible to all Umno divisions, information units, and veteran wings.
Additional resources such as PDF files, digital templates, and training modules are available for download via the party's official portal and social media platforms.
