6 days ago
Cereal maker Post enters pasta business with $880M Ronzoni purchase
Cereal maker Post enters pasta business with $880M Ronzoni purchase originally appeared on Bring Me The News.
Post, the foods manufacturer known for cereal brands including Malt-O-Meal and Fruity Pebbles, is entering the pasta business.
St. Louis-based parent company Post Holdings announced it has bought back 8th Avenue Food & Provisions, the company it spun off in 2018.
8th Avenue was primarily known for nut butters, granola bars, nuts and dried fruit products it made for grocery chains and private label companies, but in the seven years since it was spun off from Post, it also acquired Ronzoni.
Now, Post's 880 million purchase marks the company's first foray into dried pasta, with Ronzoni one of the biggest brand names in the 8th Avenue portfolio.
The 8th Avenue goods will be added to the Post Consumer Brands umbrella, which is based in Lakeville, Minnesota.
"With this acquisition, we further our strategy of tactical private label positioning alongside leading brands. I am pleased to welcome back the approximately 1,580 employees of 8th Avenue who will join us as Post colleagues," said Rob Vitale, President and CEO of Post.
While Barilla is the undisputed No. 1 brand of dried pasta in the U.S., Ronzoni is among the biggest competitors, with grocery studies generally placing it as the 2nd-4th most popular brand among American consumers.
Post says the acquisition of 8th Avenue is expected to close on July 1, with the $880 million purchase price including the assumption of $111 million of financial leases.
This story was originally reported by Bring Me The News on Jun 4, 2025, where it first appeared.
