14-05-2025
Dan Ashworth Returns to FA as First-Ever Chief Football Officer
TDT | Manama
Dan Ashworth has been appointed as the Football Association's first-ever Chief Football Officer, marking a significant structural shift within English football's governing body as it looks to strengthen its performance pathways ahead of Euro 2028.
The 54-year-old will be responsible for strategic oversight across both the England men's and women's national teams, placing him at the heart of future planning and development at the highest level.
Ashworth's new role will also see him spearhead the upcoming regeneration of St. George's Park, England's national football centre, which is set for a major revamp of its elite training facilities and pitches. The overhaul comes as England prepares to co-host the 2028 UEFA European Championship.
A familiar face at the FA, Ashworth previously served as Director of Elite Development and then as Technical Director from 2013 to 2019. Since then, he has held senior roles at West Bromwich Albion, Brighton & Hove Albion, Newcastle United, and most recently, Manchester United — where he departed in December after a brief spell as sporting director.
His return signals a renewed focus on long-term performance planning, as England targets success both on and off the pitch in the years to come.
