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Time of India
24-04-2025
- Entertainment
- Time of India
Wanted to prevent misuse: Manan Desai on getting ‘Jati rehje' copyrighted
Manan Desai Manan Desai , whose Gujarati catchphrase jati rehje (meaning 'leave at once') is immensely popular, has now got it copyrighted. The popular stand-up comedian has obtained a sound recording copyright for his signature catchphrase, which means no one can now use or mimic the phrase in Manan's unique tone and style without permission. Manan shares, 'As artistes, it's important to protect what you have created, and I got this copyrighted because we wanted to prevent its misuse. There was an instance where a video involving a religious group was edited and this phrase was incorporated at the end. In the AI era, there is always this danger of an artiste's creation being misused.' He adds, 'I also wanted to ensure that the phrase, which also happens to be the name of one of my popular stand-up acts, isn't misused commercially. I have plans to create multiple IPs around this phrase, including merchandise and meme pages.' 'I started using this phrase in 2018' While I used jati rehje while talking to friends in college, I first used the phrase for a show in 2018 (it started with jato rehje). I never anticipated that it would become so popular. By 2020, it was a huge hit everywhere and became synonymous with my name. So, I am attached to this creation and want its sanctity to be maintained. I don't want it to be used for things like double meaning jokes or trolling people. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Google Brain Co-Founder Andrew Ng, Recommends: Read These 5 Books And Turn Your Life Around Blinkist: Andrew Ng's Reading List Undo What is a sound recording copyright? It protects the specific performance or recording of a sound and grants the owner exclusive rights over it to make copies, distribute or create derivative works like remixes. Other celebs who were granted similar protection Last year, the Delhi High Court passed an order protecting Jackie Shroff's right, restraining entities from using his name (especially nickname Bhidu), image, voice without consent In September 2023, the Delhi High Court passed an interim order protecting the personality rights of Anil Kapoor In November 2022, Amitabh Bachchan approached the Delhi High Court seeking protection of his personality and publicity rights and was granted an injunction In 2021, singer Atul Purohit registered himself under trademark and copyright laws, getting his name patented In 2015, Rajinikanth won a legal battle against the makers of the film Main Hoon Rajinikanth for unauthorized use of his name
Time of India
22-04-2025
- Entertainment
- Time of India
‘Jati rehje' gets legal shield: Comedian Manan Desai secures copyright on signature phrase
Vadodara: 'Jati rehje'—a phrase meaning "leave at once" in Gujarati—has become one of the most recognizable catchphrases in Gujarat. But if you plan to use it commercially in the distinctive accent and style of stand-up comedian Manan Desai, think again—you might end up facing a copyright lawsuit. Tired of too many ads? go ad free now Baroda-based comedian Manan Desai, co-founder of The Comedy Factory, has become possibly the first stand-up comic in India to obtain a sound-recording copyright for a signature catchphrase that consistently draws roaring applause from his audience. "I've used 'jati rehje' for years without giving it much thought. But over time, the phrase gained massive popularity. Audiences began cheering for it, so I started incorporating it more frequently," Desai told TOI. However, as the phrase gained traction, Desai noticed others mimicking not just the words but his unique delivery as well. "That's when I decided to copyright it," said the 37-year-old comedian. "I even have a popular stand-up act named 'Jati Rehje'. I don't want others imitating my style and profiting from it. Someone in the US even put the phrase on a car number plate! While that was flattering, I felt the need to protect what I created." Desai emphasized that he wants to prevent large production houses from commercially using the phrase in his distinctive style. "I have big plans for 'jati rehje'—including songs—so protecting it was necessary." Intellectual property rights expert advocate Yash Suryawala, who assisted Desai in the process, explained the legal move: "We secured a sound-recording copyright so no one can use or mimic the phrase in Desai's unique tone and style. Anyone wishing to use it must obtain permission or a license. It takes immense effort to build a brand, and artists must safeguard their creations."
