Latest news with #MarcDoucette
Yahoo
27-05-2025
- Business
- Yahoo
Royale Launches National Ad Campaign Celebrating Canadian Pride
DIEPPE, New Brunswick, May 27, 2025 (GLOBE NEWSWIRE) -- Royale, the Canadian brand behind trusted products like bathroom and facial tissues and premium baby diapers, is showcasing its commitment to quality and a celebration of its heritage with a new national TV campaign. The 30-second spot, titled 'Our Story,' recognizes the role Royale products have played in Canadian homes for decades. It features the employees who make these products, celebrating their contributions and the strong connections they build in their communities as neighbours, family, and friends. 'This campaign reflects what it means to be a part of the fabric of Canada,' said Jennifer Lo, Vice President, Marketing, Irving Consumer Products, who manufactures Royale. 'Our products, people, and purpose are part of that fabric, a connection that continues to guide everything we do.' The ad started airing nationally on May 18, celebrating a brand that is part of Canadians' everyday lives. This also marks Royale's first campaign with creative agency Leo Toronto. View the spot here. About RoyaleRoyale products have been loved by Canadians for over 60 years. It offers a full line of household paper products as well as premium baby diapers. About Irving Consumer ProductsIrving Consumer Products is one of North America's leading manufacturers of household paper and baby diaper products and includes Irving Tissue and Irving Personal Care. Irving Tissue produces premium household store brand paper products for many of North America's top retailers, in addition to some of the top-selling tissue brands in the marketplace. Irving Personal Care is the only manufacturer of baby diapers and training pants in Canada. Irving Consumer Products is part of the J.D. Irving Group of Companies. CONTACT: For more information, please contact: Marc Doucette Vice President, Corporate Communications Email: media@ in to access your portfolio
Yahoo
14-02-2025
- Business
- Yahoo
Mon dieu! French fall for frozen fries in frite-ning trend: ‘Young generations no longer peel much'
They're ready for this gelée. Faithful French traditionalists must be feeling salty over the latest chilling culinary change in the land of confit and coq au vin, where young anti-gourmands are said to be falling hard for frozen frites. The gauche gastronomic glow-down is part of an overall recent pivot to junk food in France — with processed potatoes rocketing so quickly in popularity, farmers are tearing out other crops and planting more spuds, The Guardian reported. 'Young generations no longer peel much,' shrugged a rep for Agristo, a frozen food manufacturer based in neighboring Belgium. According to French media, there's lately been a 25% uptick in frozen sales. And the frite-ning trend is only expected to continue, industry watchers say — according to an earlier report, the global frozen tater market will grow from $67.27 billion in 2023 to $89.51 billion by 2029. In France, the change is reportedly so pronounced, farmers are buying up territory in the northern part of the country quickly enough to double the cost of land in a handful of years. At the core of the boom is a region now known as La Vallée de la Frite — or, Valley of the Fries. The French love of fast food isn't exactly new — the country's embrace of McDonald's, or 'McDo,' has long been an open secret, leading to more outlets of the Golden Arches than any other European country. 'An appetite for the American way of life has built in France, a big appetite,' said Xavier Expilly, president and founder of French consulting firm EXPM. And well before the latest shift, home cooks across the country could be found prowling the aisles of Picard, a Trader Joe's-like supermarket chain — with a similar cult following — that deals almost exclusively in frozen foods. The nosh news comes as a handful of powerful potato processors find themselves slapped with lawsuits — alleging a conspiracy to artificially hike prices. Four companies – Lamb Weston, Canada-based McCain Foods, the J.R. Simplot Company and Cavendish Farms – currently control 97% of the market, antitrust lawsuits filed in the US District Court for the Northern District of Illinois in November have alleged. Between July 2022 and July 2024, the tater titans allegedly sent the price of frozen potato products soaring 47% by colluding to raise prices, according to court documents. 'When there are only a handful of players in the market, collusion is too appetizing for these companies to pass up,' one industry watcher said. Representatives for the companies earlier said the suits were without merit. 'We intend to vigorously defend ourselves against them,' Marc Doucette, vice president of communications at Cavendish Farms, told The Post.
