4 days ago
Embracing AI: The New Imperative For Modern Journalism
GENERAL
By Suraidah Roslan
KUALA LUMPUR, June 6 (Bernama) -- In a world increasingly driven by artificial intelligence (AI), journalists must quickly adapt and embrace the technology, not only to remain relevant but to redefine efficiency and excellence in their work.
In conjunction with National Journalists' Day (HAWANA) 2025, Malaysian National News Agency (Bernama) journalist Marfika Adnan Haris Fadzilah, 34, shared her experience participating in the 2024 China International Media Exchange Programme, organised by the China International Press Communication Centre in Beijing.
Marfika, a journalist with Bernama's Lifestyle Desk, said that during her four-month stint in China, she saw how deeply AI was woven into daily life and how it proved useful to her as well.
'AI became a part of my daily routine in China, not just as a work tool, but as a personal assistant that just made life easier,' she said.
Among the AI applications she found indispensable were Baidu Translate and WeChat Translate, which let her instantly convert Chinese documents into Malay or English using just her phone.
She acknowledged that she relied heavily on ChatGPT throughout her four-month assignment, using it to craft interview questions, write photo captions and translate Chinese texts into Malay or English.
Reflecting on the challenges she faced in China, Marfika said the language barrier was the most difficult, as most locals had limited proficiency in English.
