Latest news with #Margadarsis
New Indian Express
05-06-2025
- Politics
- New Indian Express
Ensure 15 lakh BPL families are adopted under P4 by Aug 15: Andhra CM
VIJAYAWADA: As part of the Zero Poverty P4 (Public Private People Partnership) initiative, Chief Minister N Chandrababu Naidu has directed officials to ensure that 15 lakh families in the State are adopted by Margadarsis (mentors) by August 15 this year. He emphasised the need to accelerate the registration of Margadarsis, and the adoption process of Below Poverty Line (BPL) families. Describing P4 as a continuation of the Public-Private Partnership (PPP) model introduced after the economic reforms, the Chief Minister conducted a review of the zero poverty initiative at his Undavalli camp office on Wednesday. He directed that the Smart Andhra Pradesh Foundation be restructured as Swarna Andhra P4 Foundation.
Hans India
05-06-2025
- Business
- Hans India
Ensure 15L ‘Bangaru Kutumbalu' are adopted by Aug 15: CM
Undavalli Camp Office: Chief Minister N Chandrababu Naidu has set an ambitious target for officials, directing them to ensure that 15 lakh families in Andhra Pradesh are adopted by 'Margadarsis' (mentors) under the Zero Poverty P4 mission by August 15 this year. He emphasised the urgent need to accelerate both the registration of Margadarsis and the adoption process. Addressing a review meeting on the 'Zero Poverty P4' initiative at his Undavalli camp office on Wednesday, the Chief Minister reiterated that the P4 model is an extension of the Public-Private Partnership (PPP) policy, which was introduced following economic reforms. During the meeting, he also instructed that the Smart Andhra Pradesh Foundation be restructured and renamed as the Swarna Andhra P4 Foundation. Naidu highlighted the Amaravati land pooling model as a prime case study for the P4 approach, noting how it enabled wealth creation for 29,000 farmers by making them partners in the capital's development. In a similar vein, he urged each Margadarsi to adopt a 'Bangaru Kutumbam' (Golden Family) and actively work towards their upliftment. The Chief Minister announced that he would personally review the progress of the P4 initiative every 10 days. He also reviewed various P4 logo designs presented by officials. Officials informed the Chief Minister that several organisations, including Milaap, Project DEEP, Rang De and Bhargo, have expressed their willingness to collaborate as partners in the effective implementation of the P4 initiative. According to data presented to the Chief Minister, out of the 19,15,771 families registered as 'Bangaru Kutumbalu' across the State, Margadarsis have currently adopted 70,272 families. Among these adopted families, the largest proportion belongs to the BC community (26,340 families), followed by SCs (14,024 families) and STs (13,115 families).
United News of India
04-06-2025
- Business
- United News of India
AP CM directs that 15 lakh poor families should be adopted by 'Margadarsis' by August 15
Vijayawada, June 4 (UNI) As part of the Zero Poverty P4 mission, Andhra Pradesh Chief Minister N Chandrababu Naidu has directed officials to ensure that 15 lakh families in the state are adopted by Margadarsis (mentors) by August 15 this year. He emphasised the need to accelerate the registration of Margadarsis and the adoption process. Stating that the P4 model is a continuation of the Public-Private Partnership (PPP) policy introduced after the economic reforms, the Chief Minister conducted a review on the Zero Poverty P4 initiative at his Undavalli camp office on Wednesday. He directed that the Smart Andhra Pradesh Foundation be restructured as the Swarna Andhra P4 Foundation. The Chief Minister highlighted Amaravati's land pooling model as a case study for the P4 approach, noting that wealth creation was enabled for 29,000 farmers by making them partners in capital development. In the same spirit, he urged each Margadarsi to adopt a 'Bangaru Kutumbam' (Golden Family) and work towards their upliftment. The Chief Minister asserted that he would personally review the progress of the P4 initiative once every 10 days. He also reviewed the P4 logo designs prepared by officials. Officials informed the Chief Minister that several organisations such as Milaap, Project DEEP, Rang De, and Bhargo have come forward to collaborate as partners in implementing the P4 initiative effectively. Out of the 19,15,771 families registered as Bangaru Kutumbalu in the state, Margadarsis have so far adopted 70,272 families. Among these, the largest numbers are from the BC community (26,340 families), followed by SCs (14,024 families) and STs (13,115 families). UNI DP RN
India Today
22-04-2025
- Business
- India Today
Chandrababu Naidu's poverty panacea
(NOTE: This article was originally published in the India Today issue dated April 28, 2025)Ugadi, the Telugu New Year, is regarded as an auspicious time for new beginnings. And that's the day Andhra Pradesh chief minister N. Chandrababu Naidu chose to unveil an ambitious plan—part of his Swarna Andhra 2047 vision—which he claims could redefine poverty alleviation. The Zero Poverty-P4 initiative, launched on March 30, is a bold experiment in inclusive growth, enlisting the wealthiest 10 per cent of the population to support the bottom 20 per cent. The goal is sweeping: a poverty-free Andhra Pradesh by the heart of P4—short for Public-Private-People Partnership—is a structured mentorship programme. Affluent individuals, called 'Margadarsis' (mentors), will be encouraged to 'adopt' underprivileged families, designated as 'Bangaru Kutumbams' (golden families). These partnerships, facilitated by the government, go beyond financial aid. Margadarsis—expected to be from among the high-net worth individuals at home and the Telugu diaspora—can offer career guidance, help with financial decision-making, provide access to professional networks or even chip in with tuition fees or working capital. Those with limited time can help by contributing funds for education, healthcare or infrastructure for beneficiaries at the individual, family or village level. 'So far, charitable efforts have been individual [driven], while the government has introduced Corporate Social Responsibility (CSR). But this initiative is unique as it provides an institutionalised platform for direct interaction between Margadarsis and Bangaru Kutumbams,' says The first phase has already begun. Two Bangaru Kutumbams were introduced to three prominent Margadarsis—Megha Engineering and Infrastructure Ltd (MEIL) managing director P.V. Krishna Reddy, Greenko CEO Anil Kumar Chalamalasetty and entrepreneur Sajjan Kumar Goenka. The families spoke about their struggles, particularly their inability to fund their children's education. Reacting to this, Krishna Reddy revealed that he had already surveyed a mandal in Krishna district and was prepared to adopt it in its entirety. This is just the start. The government has identified two million of the state's most deprived families for inclusion in the programme, with more to be added later. The immediate goal is to facilitate the 'adoption' of 500,000 of them by August 15. While the government will structure the initiative and ensure transparency through digital dashboards, it has kept itself out of financial transactions. Margadarsis are free to choose the families they wish to support, and once both parties are comfortable, government personnel will facilitate their interaction. The initiative is being positioned as a transformative model, one that could redefine poverty alleviation in India. To ensure long-term impact, the state is also working on improving the delivery of basic amenities—providing house sites, sanitation, LPG connections, reliable power, high-speed internet, and even incentives for entrepreneurship. A 'P4 Society' with Naidu as its chairperson and deputy CM Pawan Kalyan as vice-chairperson is being established to oversee statewide implementation, with chapters at the district, assembly constituency and village secretariat levels. These will comprise industry leaders, philanthropists, CSR heads and civil society organisations as well. Naidu has high expectations. 'So far, no plan of mine has failed,' he asserts. 'By next Ugadi, we will assess progress and, by 2029, Margadarsis should uplift all Bangaru Kutumbams out of poverty through a structured and scalable model.'But the initiative has also sparked debate. While Naidu presents P4 as a 'game-changer', critics see it as an abdication of state responsibility. The opposition Yuvajana Sramika Rythu Congress Party (YSRCP) has dismissed it as an extension of Naidu's pro-privatisation stance. 'Naidu's P4 initiative is aimed at avoiding responsibility and masking his inability to fulfil the 'super six' poll promises,' says YSRCP leader A. Rambabu. 'The man who claimed to create wealth now entrusts poverty alleviation to the wealthy, exposing his manipulative politics.'advertisementOthers see merit in the approach but caution against its challenges. 'Naidu has set high expectations as a visionary. But achieving zero poverty is easier said than done,' says B.V. Muralidhar, a political scientist at Sri Venkateswara University, Tirupati. 'It's not easy to achieve, considering the diverse stand of political parties.' The scale and ambition of P4 are unprecedented, but whether it thrives or flounders will depend on sustained engagement from the private sector and civil society. If successful, it could establish Telugu people as 'global role models in philanthropy', in Naidu's words. If not, it risks becoming another well-intended but impractical policy, lost in the complexities of political and economic to India Today MagazineMust Watch
