2 days ago
New care company helping elderly people live at home for longer
A new care company hopes to help elderly people retain their independence by giving them the option of living at home for longer.
Home Instead South Norfolk and East Suffolk was set up by Mark Rainbird-Bryant from Norwich to provide quality care at people's homes if they require support.
He was inspired to start the business after his grandmother passed away a few years ago, spending her final days in a care home.
Mark said he and his family would have preferred for her to stay at home - "the place she loved most".
Mark Rainbird-Bryant has set up Home Instead South Norfolk and East Suffolk to help people live at home for longer (Image: Supplied) 'I know what it's like to want the best for your loved one but not having the option for them to stay at home," he said.
"Having grown up in Norfolk, I have a strong affiliation with the local area and I'm keen to give something back.
'It's not enough to simply offer care. The care that we offer involves minimum one hour visits to ensure that they are thorough.
"Not only that, we match care professionals to clients based on shared interests to help the two bond and form a friendship.
"The care plan is tailored to meet the needs of the specific person."
Based in Snetterton, Home Instead South Norfolk and East Suffolk offers a range of care, including companionship, personal care such as help with dressing and bathing, and specialist dementia support - all at the person's home.
"I'm keen to raise awareness of key issues facing older people, particularly dementia, to help create a community that is more understanding and one where people know how to support ageing adults," Mark added.
"I look forward to meeting lots of people at the various events I have lined up.'
He is now building a team of care professionals and is currently recruiting for various care roles.
Members of staff will receive training to provide care and support for people locally.
