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Meta launches new gaming accelerator in India with top VC firms to mentor developers
Meta launches new gaming accelerator in India with top VC firms to mentor developers

Indian Express

time2 days ago

  • Business
  • Indian Express

Meta launches new gaming accelerator in India with top VC firms to mentor developers

Meta has officially launched the Meta Gaming Accelerator, a three-month incubator programme aimed at nurturing small and medium game developers and gaming studios across India. The programme is being launched in collaboration with four venture capital (VC) firms, namely Elevation Capital, Kalaari Capital, Lumikai Fund, and Bitkraft Ventures. The announcement was made at Meta's Marketing Summit (Gaming Edition) that was held recently with participation from top brands, gaming studios, developers, and investors. The initiative comes at a time when India's gaming sector is witnessing rapid growth, fueled by mobile-first users, a vibrant creator economy, and emerging technologies like AI. The three-month programme will combine strategic support from Meta with structured mentoring from investors at the VC firms. Developers chosen for the programme will participate in specialised training that includes: -Ad monetisation and platform integration using Meta Ads and the Meta Audience Network. -Campaign optimisation and user acquisition strategies tailored for mobile gaming. -Workshops on Llama and AI-powered tools for storytelling, personalisation, and game design. -Business and funding mentorship, led by VC partners and industry experts. -Cross-border scaling guidance, helping Indian studios prepare for global market entry. The programme will culminate in a high-stakes Demo Day, where participants will present their progress to a panel of investors, Meta executives, and other gaming industry stakeholders. Top-performing studios may receive additional support, including platform-level amplification and potential funding to help scale user acquisition strategies through Meta's ecosystem. Arun Srinivas, managing director and head of Meta in India, emphasised the importance of closing the talent-opportunity gap. 'India's gaming community is a hotbed of creativity and innovation, but to unlock its full potential, we need to bridge the gap between talent and opportunity. That's why we're launching the Meta Gaming Accelerator – to provide Indian gaming developers with access to cutting-edge ad tools, expert mentorship, and critical guidance that they need to scale their businesses and take on the world,' Srinivas said. 'By combining expert sessions from Meta with structured guidance from the country's top Venture Capital firms, we hope to not just empower local success stories but also create a launchpad for Indian gaming companies to scale globally,' he added. The Meta Gaming Accelerator marks a strategic investment in India's digital and entrepreneurial ecosystem. It aim to empower the next generation of game developers by fueling innovation, job creation, and global competitiveness.

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