Latest news with #MaryBrown's
Cision Canada
03-06-2025
- Business
- Cision Canada
José Bautista Steps Up to the Plate Again for Mary Brown's Chicken with a Spicy New Twist on the Batter's Box
TORONTO, June 3, 2025 /CNW/ - Baseball season is heating up and so is Mary Brown's Chicken. The proudly Canadian quick service restaurant is once again teaming up with Toronto Blue Jays icon, José Bautista, to bring fans the return of the beloved Batter's Box - now with an all-new, exclusive flavour: Sweet Habanero. After a smashing success in 2024, the partnership between Mary Brown's Chicken and the six-time MLB All-Star returns with even more flavour. José Bautista is back as the face of the campaign, bringing the heat and excitement around Mary Brown's Chicken signature offering. "I had such a great time working with Mary Brown's Chicken last year, and I'm excited to be back," said Bautista. "Bringing fans together over amazing food and a shared love of the game is what this partnership is all about. And trust me, you're going to want to spice things up with my new sauce." Inspired by the bold, vibrant flavours of his Dominican heritage, the Sweet Habanero sauce brings a perfect balance of heat and tanginess to the table. It's a flavour reflecting José's roots and fiery passion for the game. The Batter's Box includes 6 pieces of Mary Brown's Signature Chicken available in Original, Spicy, Honey BBQ or the new Sweet Habanero, medium taters, 2 freshly baked biscuits, and a medium gravy. All for $22.99 plus tax. "We're excited to continue our partnership with José Bautista," said Kala Patel, Vice President of Marketing at Mary Brown's Chicken. "He brings so much heart and genuine passion to the brand. He's the perfect ambassador for our Batter's Box promotion, which is all about sharing and celebration. This year, the addition of the Sweet Habanero sauce takes the Batter's Box to another level." Bautista's return to the Batter's Box with Mary Brown's Chicken comes just days before he is set to be inducted into the Canadian Baseball Hall of Fame on June 7, 2025. His contributions to baseball in Canada have left an indelible mark, and this collaboration celebrates both his heritage and his lasting impact on the game, as well as his impact on Canadians. Make it a Grand Slam From June 3rd to September 8th, guests can take their meal to the next level with the $9.99 Grand Slam add-on, an unbeatable offer designed to offer more value and more to share while watching the game. This craveable combo includes snack-size Pop-Ins, 2 cookies, and 2 cans of pop. The Batter's Box is available at Mary Brown's Chicken locations across Canada (excluding MB Express and Rogers Centre locations) and can be ordered through the Mary Brown's App, Uber Eats, DoorDash, and Skip, starting June 3rd, 2025. To learn more, please visit About Mary Brown's Chicken: Mary Brown's Chicken has over 280 locations across Canada and is growing. The brand is 100 per cent Canadian-owned, being first established in St. John's Newfoundland in 1969. Mary Brown's is renowned for its Big Mary®, named Canada's Best Chicken Sandwich, and made-fresh methodology including hand cutting and hand breading its Signature Chicken and Taters from farm-fresh Canadian ingredients. Mary Brown's Chicken has achieved 19 consecutive years of same-store sales growth, earned the Canadian Franchise Association's Franchisees' Choice Designation for 15 straight years, and holds a Platinum designation with Canada's Best Managed Companies. The company's first international locations opened in 2024, and outside of Canada, Mary Brown's Chicken operates in Mexico, the UK, and India. Connect with Mary Brown's Chicken on social YouTube: @marybrownsofficial Instagram: @marybrownsofficial Facebook: @marybrowns TikTok: @marybrownschicken
CBC
06-03-2025
- Business
- CBC
Mary Brown's leans into its Canadian roots in U.S. tariff fight
A Canadian fast food restaurant known for its fried chicken is planning to lean into its maple leaf roots as part of its strategy to navigate the uncertainties posed by U.S. tariffs. Mary Brown's, which is part of MBI Brands, got its start in Newfoundland and Labrador and now has hundreds of locations across Canada and is expanding globally. MBI Brands vice-president of international development Dylan Powell says the company is prepared for the U.S. trade war. "You better believe we're all hands on deck to try to assess what the implications are from our supply chain," Powell told CBC Radio's The St. John's Morning Show on Thursday. Mary Brown's core ingredients — oil, potatoes, flour and chicken — are bought in Canada. "We buy Canadian and we're a Canadian-owned company," said Powell. Newfoundland entrepreneur Greg Roberts owns the company. Monitoring the situation Powell says Trump's tariffs will have an impact on business, but like most other Canadian companies and industries, he isn't sure of the extent just yet. "We're not being passive. We're very much being proactive in figuring out where the pain points will be and what the alternatives are," he said. However, he's also optimistic about the situation. "I can say that globally, it's not a bad time to be a Canadian brand compared to some of the alternatives. Because I think there is still a lot of affinity for Canada and some understanding of the situation that we're in," he said. Mary Brown's has also seen an increase in sales due to the recent push to support local, Powell said, and the company is looking for ways to signal it is a Canadian brand beyond the maple leaf in its logo. "People don't necessarily jump to the idea that we are a 56-year-old Canadian brand born on the east coast and Newfoundland," he said. "So really, getting that message out. It's the right time." Big Mary abroad But the tariff troubles come as the company is in the midst of its international expansion plan. Powell says the race is on because they're opening locations in both Pakistan and India in April. "We're just finalizing the grand opening dates based on some of the construction and whatnot," he said. Mary Brown's opened in the U.K. and Mexico last year. That expansion was years in the making that had been disrupted due to the COVID-19 pandemic. Still, Powell says 2024 was a "breakout year" for the company. "All of the core products are definitely going to be there. Where there are variances, it tends to be in the desserts and the sides and whatnot," he said.
