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New Bruins coach Marco Sturm has seen the passion of Boston fans — from both sides

Former Boston Bruins player Patrice Bergeron looks on during an NHL news conference introducing Marco Sturm as the new head coach of the Boston Bruins, Tuesday, June 10, 2025, in Boston. (AP Photo/Mary Schwalm) German Chocolate cupcakes and a cake are laid out to welcome Marco Sturm as the Boston Bruins' new head coach following an NHL hockey news conference, Tuesday, June 10, 2025, in Boston. (AP Photo/Mary Schwalm) Boston Bruins new head coach Marco Sturm, left, smiles as he is presented a jersey by general manager Don Sweeney after being introduced during an NHL hockey news conference, Tuesday, June 10, 2025, in Boston. (AP Photo/Mary Schwalm) Former Boston Bruins player Patrice Bergeron looks on during an NHL news conference introducing Marco Sturm as the new head coach of the Boston Bruins, Tuesday, June 10, 2025, in Boston. (AP Photo/Mary Schwalm) German Chocolate cupcakes and a cake are laid out to welcome Marco Sturm as the Boston Bruins' new head coach following an NHL hockey news conference, Tuesday, June 10, 2025, in Boston. (AP Photo/Mary Schwalm) Boston Bruins new head coach Marco Sturm, left, smiles as he is presented a jersey by general manager Don Sweeney after being introduced during an NHL hockey news conference, Tuesday, June 10, 2025, in Boston. (AP Photo/Mary Schwalm) BOSTON (AP) — Marco Sturm got his first taste of the passionate Bruins fans when he was traded to Boston for No. 1 overall draft pick — and soon-to-be NHL MVP — Joe Thornton. 'I mean, it wasn't my fault, right?' the former Bruins forward told chuckling reporters on Tuesday at a news conference to introduce him as the team's coach. 'I got here, and it was difficult. I'm not going to lie. You read the paper or social media or even you go on the street, people will let you know, right? Advertisement "But also it pushes you. And I saw it in the positive way," Sturm said. 'I've got such good memories here. And I know the fans, as soon as they feel that there's something good happening here, they will support you. I know that. It kind of goes the other way, too. But I don't want to talk about that. I want to look forward.' A three-time Olympian and first-round draft pick who played five of his 14 NHL seasons for the Bruins, Sturm led Germany to a silver medal at the 2018 Pyeongchang Olympics and spent the next six years in the Los Angeles Kings organization, the last three as head coach of its AHL affiliate. The 46-year-old former left wing replaces Joe Sacco, who finished the season as the interim coach after Jim Montgomery was fired in November. Bruins general manager Don Sweeney said that as the team tries to rebuild after missing the playoffs for the first time since 2016 it was important to have a coach 'who understands our fan base and values the same things — of being incredibly hard out each and every night.' The Bruins marked the occasion with a news conference in their offices overlooking Causeway Street and the TD Garden. Former captain Patrice Bergeron, who assisted on Sturm's overtime game-winner in the 2010 Winter Classic at Fenway Park, was in the front row as a show of support. German chocolate cupcakes — a nod to the new coach's heritage — were served. Advertisement Sturm said he never considered coaching while he played, but he started working with his own kids before getting the job as head coach and general manager of the German national team in 2015. 'And that's where I really realized, 'This is actually me,'' he said. 'And that's where I have passion. That's where I'm good at. And then to go after that.' He put his plans for family time on hold and spent six years living in Los Angeles, away from his wife and children. 'I was chasing my dream,' Sturm said, adding that the children, who are now 19 and 21, missed Boston since moving away. 'My kids grew up there. They always wanted to come back. And here I am. Now they get their wish.' Advertisement Sturm said he wouldn't have taken just any opening, but the Bruins presented a team that has strong goaltending in Jeremy Swayman and a solid core led by defenseman Charlie McAvoy and forward David Pastrnak that could push for the playoffs if it stays healthy. Boston also stockpiled draft picks and young talent from the midseason trade deadline purge that shipped off several veterans — including Brad Marchand, the only remaining member of their 2011 Stanley Cup championship roster. After posting 100-plus points in six straight non-pandemic-shortened seasons — including a Presidents' Trophy in 2023, when they set NHL records of 65 wins and 135 points — the Bruins finished with 76 points this season; only three teams were worse. 'Every job — it doesn't matter if you're in Boston or not — will be a challenge. But it's a good challenge. I love challenges," Sturm said. 'I know the expectations here. I know how it is. But as long as I'm putting my work and preparation in, I know I will be in good shape.' ___ AP NHL: