Latest news with #MassAppeal
News18
4 days ago
- Entertainment
- News18
Katrina Kaif ‘Loved' Brother-In-Law Sunny Kaushal's Rap Song Mid Air Freeverse
Last Updated: Katrina Kaif shared a glimpse of Sunny Kaushal's latest rap song Mid Air Freeverse on her Instagram stories, attached to a short note for the actor. Sunny Kaushal's latest rap song titled Mid Air Freeverse, which marks his collaboration with Mass Appeal, was released on Friday. For the electrifying song packed with Urban X Punjabi Munda vibe, the actor took on the role of both lyricist and vocalist. Among the ones who gave their stamp of approval to the dynamic track is Katrina Kaif, Kaushal's sister-in-law. She shared a glimpse of the song on Instagram stories, giving a shout-out to the actor via a short note attached to the post. Katrina wrote, 'Loveeee this, too cool. Video is (sic). The boys are vibing." Sharvari, Sunny Kaushal's rumoured girlfriend, also cheered for the actor. In a sweet gesture, she re-shared his post featuring the video of the song on her Instagram. Tagging Kaushal, she added a bunch of fire emojis. Wamiqa Gabbi, currently basking in love with her latest release Bhool Chuk Maaf, also had something to say about Sunny Kaushal's new song. Heaping praises on the actor, she, in an encouraging note, wrote, 'Oyee hoyeeeeee, this is sooooo good. Fire hai tu fire." Produced by UpsideDown and ICONYK, Mid Air Freeverse showcases Sunny Kaushal in a solid black suit, a well-groomed beard and classic shades. The essence of his Punjabi roots, evident in the rap's overall appeal, adds to its intriguing elements. Sharing the song, the actor wrote, 'It was an absolutely crazy process making Mid Air Freeverse, right from writing it to recording it in the studio with the boys UpsideDown and ICONYK to actually putting the vision down on paper and finally executing it.. I had a lot of fun making this and I hope you guys have a lot of fun listening to it! Thank you everyone for coming on board and making this happen. Here's to many more Till then, stay Real, stay sunsunnykhez." View this post on Instagram A post shared by Sunny Kaushal (@sunsunnykhez) Last seen in the murder mystery Phir Aayi Hasseen Dillruba where he portrayed Abhimanyu Dinesh Pandit, Sunny Kaushal is set to entertain fans with his next release, a detective comedy. In the film, he will be seen alongside Medha Shankr and Nimrat Kaur. The team wrapped up shooting for the upcoming flick earlier this year. While an official announcement about the film and its star cast is still awaited, it has been reported that the project is produced by Laxman Utekar and T-Series. First Published:
Black America Web
16-05-2025
- Entertainment
- Black America Web
The Ruler's Back: Slick Rick Announces New ‘Victory' Visual Album
Slick Rick has not released a full-length project in over 26 years, and that will soon change this summer. Partnering with Idris Elba, Slick Rick is slated to release his visual album Victory this summer via Elba's 7Wallace label and Nas' Mass Appeal Records. Slick Rick, long considered Hip-Hop's most masterful storyteller, will deliver Victory this June. As we see in the trailer for the project, the artist, real name Ricky Walters, constructed the album over four years and recorded in Europe, Africa, and North America. Rick's suave voice can be heard explaining the value of songwriting and poetry, reminding viewers that before films, words were how pictures were painted. Victory serves as Slick Rick's fifth studio album, last releasing his gold-selling album, The Art of Storytelling , in 1999. Rick and Elba are the executive producers for the album, with special appearances from Nas, Giggs, and Estelle. 'Victory is all about perseverance, storytelling, imagination and evolution. A visual blend of art and heart — a sonic journey that reflects where I've been and where I'm going. Victory isn't just music — it's a bold in your face statement, showcasing British artistry at its finest!' Rick shared in a statment. Elba adds, 'Working with Slick Rick… back home in the UK, and then offering the world of hip hop something amazing has been a blessing. It's literally a gift!' Mass Appeal co-founder Nas also shared a statement. 'Slick Rick and I have a long history of working together so it was great to get back in the studio with him to create this new record. He has been such an influential figure in Hip Hop culture and I look forward to him sharing this project with the next generation of fans,' shared the Queensbridge MC. Victory clocks in at 30 minutes and is directed by Meji Alabi, who worked with Beyoncé on her Black Is King project. The project carries the bold, creative visions of both Rick and Elba, who, beyond acting, released music previously and is an active DJ, among Elba's other talents. The powerhouse affair features longtime studio engineer Young Guru, who mixed the project, and photography was provided by Jonathan Mannion. Victory will see a world premiere at SXS7 London at Shoreditch Town Hall on June 7, followed by a special session with Slick Rick, Idris Elba, and Meji Alabi. Victory will make its debut in the States on June 13 at the SVA 1 Theater during the Tribeca Festival, which will have a Q&A session with Slick Rick. That same day, Victory will be available on DSPs and for purchase. To purchase tickets for the SXSW London showing, click here. For the Tribeca Festival showing, click here. — Photo: Jonathan Mannion SEE ALSO The Ruler's Back: Slick Rick Announces New 'Victory' Visual Album was originally published on Black America Web Featured Video CLOSE
Fashion Network
28-04-2025
- Business
- Fashion Network
Boat joins forces with music label Mass Appeal to support Dharavi's youth
Smart wearables and audio brand Boat joined forces with music label Mass Appeal to support young artists from Mumbai's Dharavi area under the banner of the 'Dharavi Dream Project ' and held an audio product distribution drive. "The gesture aimed to provide the aspiring artists with high-quality tools to pursue their musical journeys and enhance their learning experience," announced Boat in a press release. "This collaboration reinforces Boat's commitment to fostering grassroots talent and using music as a medium for positive change. It also marks a significant moment in the brand's ongoing efforts to connect with and uplift India's vibrant youth culture through meaningful, purpose-driven initiatives." Mass Appeal was co-founded by hip-hop artist Nas and the Dharavi Dream Project is a hip-hop music school designed to empower underprivileged children through music and creative expression. In support of this initiative, Boat distributed 60 of its audio products to students at the Dharavi Dream Project during Nas' recent visit to India. Boat is run by Imagine Marketing Limited which is headquartered in India and manufactures and retails products including smart wearables, personal grooming devices, audio gear, and mobile accessories. The business describes itself as "India's number one audio and wearables brand" and counts strategic partnerships with global businesses including Qualcomm and Dolby with backing from investors such as Warburg Pincus, Malabar Investments, and Fireside Ventures.
CairoScene
19-04-2025
- Entertainment
- CairoScene
Smallx is the First MENA Artist to Sign With Global Label Mass Appeal
Mass Appeal is a New York-based label co-founded by Grammy-winning artist Nas, dedicated to spotlighting artists who uphold hip-hop's core values while pushing boundaries from across the globe. Apr 19, 2025 Moroccan rapper Smallx has officially inked a deal with New York's famed Mass Appeal Records, becoming the first artist from the Middle East and North Africa region to join the label's ranks. Smallx's intuitive sharp bars in Darija and commanding delivery have established him as a driving force in the evolution of the North African rap scene. From his early beginnings with iconic trap duo Shayfeen to his solo career, Smallx has managed to chart his own path, showcasing his artistic versatility and contributing to a new wave of rap in the region that combined lyrical complexity with unfiltered social commentary. His debut solo EP 'Phoenix' accumulated over 25 million streams across all platforms. Mass Appeal is a global hip-hop label co-founded by Grammy Award-winning Sudanese-American artist Nas. The label is dedicated to documenting and elevating hip-hop culture in its rawest and most innovative forms, and spotlighting artists who uphold hip-hop's core values while pushing boundaries. Its roster includes legendary artists such as Dave East, Hit-Boy, Cormega, DJ Shadow, and Boldy James, along Nas himself. Through collaborations and music projects like 'The Hip-Hop 50 initiative', Mass Appeal continues to shape the future of the genre while preserving its roots. In 2024, Mass Appeal Records expanded its footprint to Pakistan as part of its mission to amplify South Asian voices, partnering with prominent artists such as Talha Anjum and Umair, as well as emerging stars like JANI, Maanu and Blal Bloch. By bringing Smallx into the fold, Mass Appeal is not only expanding its footprint but also acknowledging the growing impact of the MENA scene on the global stage. Could this be the beginning of an era where labels become a part of the artist's brand - and, perhaps, the resurgence of more cult-following labels? Smallx is set to release his debut project on Mass Appeal within weeks. Stay tuned.
CairoScene
19-04-2025
- Entertainment
- CairoScene
Small X is the First MENA Artist to Sign With Global Label Mass Appeal
Mass Appeal is a New York-based label co-founded by Grammy-winning artist Nas, dedicated to spotlighting artists who uphold hip-hop's core values while pushing boundaries from across the globe. Apr 19, 2025 Moroccan rapper Small X has officially inked a deal with New York's famed Mass Appeal Records, becoming the first artist from the Middle East and North Africa region to join the label's ranks. Small X's intuitive sharp bars in Darija and commanding delivery have established him as a driving force in the evolution of the North African rap scene. From his early beginnings with iconic trap duo Shayfeen to his solo career, Small X has managed to chart his own path, showcasing his artistic versatility and contributing to a new wave of rap in the region that combined lyrical complexity with unfiltered social commentary. His debut solo EP 'Phoenix' accumulated over 25 million streams across all platforms. Mass Appeal is a global hip-hop label co-founded by Grammy Award-winning Sudanese-American artist Nas. The label is dedicated to documenting and elevating hip-hop culture in its rawest and most innovative forms, and spotlighting artists who uphold hip-hop's core values while pushing boundaries. Its roster includes legendary artists such as Dave East, Hit-Boy, Cormega, DJ Shadow, and Boldy James, along Nas himself. Through collaborations and music projects like 'The Hip-Hop 50 initiative', Mass Appeal continues to shape the future of the genre while preserving its roots. In 2024, Mass Appeal Records expanded its footprint to Pakistan as part of its mission to amplify South Asian voices, partnering with prominent artists such as Talha Anjum and Umair, as well as emerging stars like JANI, Maanu and Blal Bloch. By bringing Small X into the fold, Mass Appeal is not only expanding its footprint but also acknowledging the growing impact of the MENA scene on the global stage. Could this be the beginning of an era where labels become a part of the artist's brand - and, perhaps, the resurgence of more cult-following labels? Small X is set to release his debut project on Mass Appeal within weeks. Stay tuned.
