Latest news with #MassanuttenResort
Travel Daily News
16-05-2025
- Business
- Travel Daily News
The Resorts Companies name John Alvarez General Counsel
The Resorts Companies appoints John Alvarez as General Counsel to lead legal strategy and support expansion at Massanutten and Wilderness Presidential Resorts. CHARLOTTESVILLE, VA. – The Resorts Companies, Inc., owner of Massanutten Resort and Bluestone Peak in Rockingham County, Virginia near Harrisonburg, and Wilderness Presidential Resort in Spotsylvania County, Virginia near Fredericksburg, announced the appointment of John Alvarez as General Counsel. In this key leadership role, Alvarez will oversee all legal matters for The Resorts Companies and support ongoing strategic expansion initiatives at Massanutten Resort and Wilderness Presidential Resort. 'John's appointment is a reflection of our commitment to thoughtful growth and the long-term strength of our organization,' said Steve Krohn, president and chief operating officer of The Resorts Companies. 'As we continue to grow and diversify, John's expertise in managing acquisitions, development, and complex transactions will be essential in helping us execute on our strategic vision.' A seasoned real estate and development legal executive, Alvarez has more than 25 years of experience specializing in timeshare, mixed-use, and residential projects. Prior to joining The Resorts Companies, Alvarez served as vice president of acquisitions and development for Holiday Inn Club Vacations, working closely with executive leadership to execute the company's growth plan and lead significant expansion across domestic and international markets. His career also includes leadership positions at Land Resource, where he served as executive vice president and general counsel, and at Fairfield Resorts (now Wyndham Vacation Ownership), where he led the Acquisitions and Development group, helping grow the company's footprint across the U.S. and Caribbean. Earlier in his career, Alvarez also served as land acquisition manager at Centex Homes, where he spearheaded a $150 million portfolio of residential land acquisitions, secured key entitlements, and forged municipal partnerships to drive market expansion. In addition to his real estate acquisition and development background, Alvarez has extensive experience negotiating and structuring complex transactions, including raw land purchases, turn-key developments, and capital-light deal structures. His expertise extends to real estate financing and securitization, with a proven ability to collaborate across executive teams to optimize financial outcomes and position companies for large-scale, sustainable growth. Alvarez earned his Bachelor of Arts, cum laude, from Duke University and his Doctor of Jurisprudence from the University of Florida College of Law. He is an active member of The Florida Bar and the American Resort Development Association (ARDA), where he will serve as Resort's representative on the Legislative Committee and General Counsel Council. 'I am honored to join The Resorts Companies at such an exciting time, with growth underway and on the horizon,' said Alvarez. 'The company's forward-thinking approach to expansion, commitment to excellence, and 100% employee-owned structure strongly resonate with me, and I look forward to helping the leadership team shape the next chapter of success.'
Forbes
09-05-2025
- Business
- Forbes
Massanutten Resort Announces Construction Of Indoor WaterPark Hotel
The new hotel will be connected to the existing Massanutten Indoor WaterPark. Guests to Massanutten Resort, Virginia, will soon be able to choose accommodations next to the Indoor WaterPark. The popular four-season resort recently announced construction of a new-build five-story, 140-room hotel, along with upgrades to the WaterPark. Conveniently located on 6,000 acres in the center of the picturesque Shenandoah Valley, just minutes from the Shenandoah National Park & Skyline Drive and only two hours from Washington, D.C., Massanutten Resort offers an authentic mountain experience and endless outdoor adventures for all ages, including zip-lining, skiing, hiking, tubing, mountain biking and more. The accommodations will be suited for all types of travelers. The new five-story hotel will feature rooms ranging from king rooms and double queen rooms to themed-king bunk rooms along with two and three-bedroom suites. The hotel will boast a 6,500-square-foot atrium connected to the existing Massanutten Indoor WaterPark complex for convenient guest access. The atrium and hotel public areas will serve as vibrant activity hubs, with an atrium bar and breakfast area overlooking a spacious patio, a board room and a 2,600-square-foot flexible event space that can be divided and a state-of-the-art fitness center. Guestrooms and suites will be thoughtfully themed to cater to the diverse needs of families and business travelers alike. Expansions are planned for the resort's indoor WaterPark. The resort has also introduced two expansions to its Indoor WaterPark, the 6,000 square foot addition attached to the new hotel and a sprawling 22,000 square foot expansion which will introduce an array of new attractions, including an adult pool, mat racer slide, bar, cabanas, kiddie pool and slides, wave pool and family raft ride. Construction is slated to begin in Spring 2025 with an expected completion date of late 2025 or early 2026. "We are excited to embark on a transformative journey that will truly redefine the guest experience at Massanutten Resort," says Steve Krohn, president and chief executive officer of the Resorts Companies. "Our commitment to providing unparalleled hospitality experiences remains unwavering, and this expansion underscores our dedication to innovation and guest satisfaction." Dana Staniunas, director of recreation at Massanutten Resort, adds, 'Massanutten Resort is always looking to enhance guest experiences. As one of the few indoor waterparks without lodging directly connected to the park, it made sense to create a more accessible experience for our guests. With the completion of the expansion and new hotel, we'll offer onsite lodging connected to the indoor waterpark, combining lodging, waterpark excitement, arcade family fun and dining. Our mission is to provide remarkable experiences in a safe and enjoyable environment. This is the next step Massanutten Resort is taking to exceed expectations and give families the opportunity to create lasting memories.' Massanutten Resort is located in the scenic Shenandoah Valley. Massanutten Resort's WaterPark expansion is a long-range goal aimed at continuing to provide new experiences while exceeding guest expectations. It is one of several projects currently in development. Over the past several years, the resort has experienced significant growth through a three-year ski expansion project, which added new slopes, lifts and advanced snowmaking technology, driving an increase in winter guest visits. Building on that momentum, and in addition to the new hotel and expanded WaterPark, the resort is now developing Bluestone Peak, a 55-plus active adult lifestyle community. These new offerings are designed to further expand and enrich the surrounding community. Staniunas says, 'The resort's vision of being the premier destination in the mid-Atlantic fuels its innovation in offering unique experiences for families. This expansion is among the projects that will help keep Massanutten Resort at the forefront of vacation experiences.' Ziplining offers an adrenaline rush for adventurous guests. Kameron Tucker, Mountain Sports Director, says, 'We are known for our year-round mountain adventures. During the winter months, skiing and snowboarding are major attractions, with slopes catering to various skill levels. In the warmer seasons, the resort transforms into a hub for hiking, golfing and mountain biking enthusiasts. The Family Adventure Park offers activities like ziplining and tubing, ensuring fun for the entire family.' Massanutten Bike Park features a lift-served trail system suitable for all riders. Beginners can start with trails like "Peanut," while intermediate and advanced riders can tackle more challenging trails like 'Macadamia' and 'Crunchy' further up the mountain. The Western Slope has over 30 miles of trails, maintained by the Shenandoah Valley Bicycle Coalition, offering a mix of flowy singletracks and technical sections. For those new to mountain biking, a ride school provides lesson packages that include trail use, bike rental and mountain bike skills. Tucker adds, 'We have a variety of hiking trails suitable for everyone, from beginners to seasoned trekkers. The Ridge Trail, a 4.5-mile out-and-back path, has views of the ski slopes and surrounding mountains. The Rockingham Springs Arboretum provides a nice alternative. In addition, the Western Slope trails are considered multi-use and are open to hikers, runners, and mountain bikers alike. The wide gravel paths are perfect for families or casual hikers, while the more technical, forested routes are great for those seeking a challenge. The Western Slope is a year-round destination and provides access to some of the most scenic and peaceful parts of the mountain.' No matter the season, Massanutten Resort provides a full array of non-stop activities designed for the adventurous traveler. The new five-story hotel will surely add an extra dimension to what is already one of the east's most popular family resorts.
