Latest news with #MassimoGiorgetti
Vogue
6 hours ago
- Lifestyle
- Vogue
MSGM Resort 2026 Collection
Gardening isn't MSGM's usual terrain; this is a label more at home among a downtown artsy crowd than at a plant nursery. But this season Massimo Giorgetti leaned into florals and a certain breezy lightness. Not because he's suddenly trading sneakers for Wellington's, but because, in a world that feels increasingly off-kilter, the always optimistic Giorgetti chose softness as a form of resistance, a kind of escapism that doesn't ignore the chaos, but dares to bloom in spite of it. Eschewing sugar coating, Giorgetti's take on gardening wear came with a more urban edge. Sturdy canvas morphed into roomy trousers and utilitarian dungarees, teamed with cropped, zippered blousons in waxed cotton that felt more street than shed. Shirts were a medley of broderie anglaise, macramé, and pinstriped poplin, thrown together almost haphazardly and worn over slouchy denim or matching micro-minis. Ballooning bloomers and poufy crinolines billowed from airy cotton taffeta, like hot air balloons poised to lift off over a lush, verdant oasis. Elsewhere, a belted trench and sharply tailored blazer in floral Gobelin tapestry borrowed their pockets from gardener's aprons. Bouquets of wildflowers blossomed on second-skin lycra tops; a graphic pop print of a flower-filled vase served pop-art punch. Even a classic tablecloth check was blown up across a duster and matching skirt. Life may not be a picnic, but against the odds, Giorgetti's cheeky garden was defiantly, merrily in bloom.
Vogue
10 hours ago
- Entertainment
- Vogue
MSGM Spring 2026 Menswear Collection
Milan isn't just the glossy Quadrilatero or a pit stop for luxury overtourism—at least not in Massimo Giorgetti's world. For him, the city is a living, shifting canvas where art, design, and underground music collide. 'Milan is expanding at the edges,' he says, 'where new creative communities are taking shape.' It's there that Giorgetti is finding new fuel, energized by welcoming these voices into his practice. This season, he scrapped the traditional runway show entirely; instead, his men's collection took over his store, transformed by a bold intervention from Milan-based Fosbury Architecture, who cloaked the space in a Christo-esque wrap that practically erased the retail fixtures. A lo-fi video by Turbo Studio set the tone, but the real star of the presentation was the 24.7 Fastlife Collective, a crew of young acrobatic bikers whose daredevil spirit inspired MSGM's take on men's, and that was also captured in the lookbook's images. 'I like to create collisions and accidents between different artistic languages,' Giorgetti said at a preview. Yet despite the talk of creative crashes, his ethos is anything but reckless. Giorgetti isn't out to shock, his approach is more conciliatory than confrontational. From the 24.7 Fastlife Collective, he drew not rebellion, but raw energy—the speed, the adrenaline, the rush. That vibe replaced logos on mesh tees and sweats with wording like Dopamine, Antidoping, and Endorphins, alongside nods to classic cycling culture; the Tour de France's yellow and the Giro d'Italia's pink jerseys, were reworked into sweats, cotton knits, and oversized shirting. The pieces were hybrid and functional, wired with a high-performance vibe. But Giorgetti, an avid mountain biker, dialed in a personal touch: natural landscapes snapped on his iPhone mid-ride were turned into prints on oversized shirting or knitted waistcoats. Pajama-like tailoring with contrasting piping was crafted from malleable triacetate jersey—the same fabric used for tracksuits—blending comfort with a sporty edge. In an out-of-context dash, Giorgetti turned thick floral Gobelin tapestry into a zip-up bomber with matching shorts, basically, haute upholstery with a BMX pulse. 'It's like wearing your living room armchair,' he joked. After all that high-speed biking adrenaline, a soft-landing crash straight into the couch would definitely be more than welcome.
