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Axios
5 days ago
- Business
- Axios
Democrats more likely than Republicans to boycott brands, new survey
Why it matters: These murky expectations highlight the complicated environment businesses are currently operating in. What they're saying: "Businesses need to understand how their brand aligns to current issues and the values that matter to their customer base," says Mallory Newall, vice president at Ipsos. "Brands cannot please everyone, and wading into the political fray does not come without risk. It needs to be done in a strategic way. However, there are potential upsides if companies have a clear understanding of who they're talking to and who their customers are. Those who act inauthentically will lose ground in this environment," she added. State of play: There's a disconnect in what consumers say and what they do. 53% of Americans say they are less likely to buy from a company that takes a stance they don't agree with, but only 30% actually do. Between the lines: A company's political or social stances influence Democrats more than Republicans, per the survey. Democrats are more likely to boycott (40%) than Republicans (24%), but they are also 2x more likely to go out of their way to support a brand that aligns with their values. Target is the latest American corporation to grapple with these boycotts, following its retreat from diversity, equity and inclusion efforts. Of note: Boycotting is a luxury afforded to those with disposable income, per the survey. Households with incomes of $100k and above are 50% more likely to stop buying from a company they disagree with than those households making $50k and below. What to watch: 67% of Democrats say they are closely tracking how companies respond to pending Supreme Court decisions, compared to 52% of Republicans. There is more appetite across party lines for business commentary on economic issues — like inflation and trade policies — than other policy issues. The bottom line: "The data suggest that Democratic consumers are much more likely to actually follow through on the threat to withhold or reduce spending when they disagree with brands during this era of complete GOP control," says Matt House, managing partner at CLYDE.

Yahoo
25-03-2025
- Business
- Yahoo
Anderson gets bids for repaving work
ANDERSON — The Anderson Board of Public Works has taken under advisement bids for three paving projects this year. The board Tuesday received four bids for contract paving this year with an estimate by City Engineer Matt House of $536,419. DC Construction submitted the low bid of $562,692 with a bid by Howard Companies of $637,311, a bid of $722,181 from E&B Paving and a bid of $779,070 from Rudig Paving. DC Construction was the low bidder on the city's 2025 Community Crossings matching grant fund for paving. Howard Companies bid $2,989,488, and E&B Paving bid $3,872,766. House's estimate for the work was $3,028,000. Anderson received $1.5 million from the state and will provide matching funds. Anderson Mayor Thomas Broderick Jr. previously said funds received by the city will be used as part of a planned $5 million paving program in 2025. Broderick noted that Anderson has received $10 million since the program was implemented by the state in 2016. 'This is great news for Anderson,' he said. 'This early grant notification will allow us to hit the ground running this spring and summer.' The estimate for concrete paving work is $321,287. Boerner's Cutting Edge submitted the low bid of $300,484, followed by bids of $303,594 by DC Construction; $370,310 from Edward & Jones Concrete; Concrete Specialties bid $331,199 and Howard Company's bid was $825,544. OTHER BUSINESS The board approved a resolution transferring property owned by the Anderson Community Development Department to Aspire Indiana. The property at 718 W. 17th St. will be used for transitional housing. Aspire Indiana was granted $900,000 in American Rescue Plan funding by Anderson to address the city's homeless population needs. The board also approved the transfer of 2122 Fletcher St., a vacant property, to Pathstone for the construction of a third single family residence in the area.