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Business Wire
28-05-2025
- Business
- Business Wire
71% of Canadian and 43% of Mexican Consumers Intend to Buy Fewer U.S. Grocery Products in 2025, dunnhumby Study Reveals
CINCINNATI--(BUSINESS WIRE)--Seventy-one percent of Canadian and 43% of Mexican consumers report they will buy fewer U.S. grocery products in 2025 according to the tenth wave of the dunnhumby Consumer Trends Tracker (CTT) released today. Canada and Mexico are the two largest agricultural trading partners of the U.S. According to the USDA, in 2024 the U.S. exported 33% of its agricultural products to Canada and Mexico, totaling over $58 billion out of $176 billion of total U.S. agricultural exports. Imports from these countries were 42%, amounting to $90 billion out of $213 billion in total U.S. agricultural imports, according to the USDA. The quarterly study – now in its third year – also found that 84% of Canadians, 79% of Brazilians, 78% of Chileans, 77% of Mexicans, and 76% of Colombians, cited the tariffs imposed by the U.S. as the most important factor of why they intend to buy fewer grocery products from the U.S. The political climate between the U.S. and the respondents' country was the second most cited reason for the pullback. 'Canadians and Latin Americans are shifting their shopping behavior to spend their money where their values align. That has implications for all brands and retailers as they need to truly understand their customers to make sure they are living up to the standards expected of them,' said Matt O'Grady, President of the Americas, dunnhumby. Key findings from the study: U.S. retail mass and chain stores in Canada had on average, a 3% drop in sales penetration compared to the ninth wave of this study in December 2024. This drop reflects a loss of approximately 500,000 Canadian households. National Canadian chains in discount and mass formats gained 3% during this period. Nearly 25% of Canadians and Latin Americans who are buying less from the U.S. this year, also said that this would become permanent behavior in the future. For Canada this equates to $15 to $20 billion of annual grocery purchasing power. While consumers in Canada and Latin America aim their protectionist behavior at the U.S., American shoppers exhibit little interest in retaliating against tariffs levied by countries in the Americas. Instead, 21% of U.S. consumers plan to reduce their purchases from China, although the U.S. imports less than 5% of its food supply from China. Buying from home sentiment is up in most countries, but least of all in the U.S. 63% of Canadians, 60% of Brazilians, 59% of Colombians, 54% of Mexicans, and 44% of Chileans said they intend to buy more from their own countries. Only 30% of Americans agreed with buying more from their own country. Channel penetration of discount and dollar channels shifted the most for Canadians (up 3% to 75%) and for U.S. (up 4% to 57%) consumers in this wave. U.S. shoppers are more likely exploring discount and dollar stores due to concerns about finances, but significant sales shifts to these channels have not occurred yet. 'Although consumers, retailers, and brands are navigating uncertain times, there are concrete steps all can take in the midst of this disruption. For consumers that may mean rapidly changing their behaviors so they protect their wallets, but for retailers and brands it means they should be turning to data insights to determine which strategic actions they need to take to stay ahead,' said 'O'Grady. Methodology dunnhumby interviewed 8,500 grocery shoppers across Canada, Brazil, Colombia, Mexico, Chile, and the U.S. The online interviews for Wave 10 took place in April 2025. Approximately 1,000 to 2,000 individuals were interviewed in each of the six countries for the current wave of the study. The CTT study is designed to uncover shopper needs, perceptions, and behavior over time, and to complement dunnhumby's Retailer Preference Index. The latest CTT study is available for download on Thursday, May 29, 2025. Additional data will be shared today at 11 am Central during the webinar: ' Grocery Shoppers on the Edge: Navigating the New Economic Reality in the Americas.' Registration is available online here. About dunnhumby dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail — one of the world's most competitive markets, with a deluge of multi-dimensional data — dunnhumby today enables businesses all over the world, across industries, to be Customer First. The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley's, and L'Oréal. Learn more at
Yahoo
14-05-2025
- Business
- Yahoo
Industry Demand for Open Innovation Fuels dunnhumby ventures' Retail Innovation Network's Growth
After emerging as the pioneering open innovation program representing retail leaders from 300+ organizations, Retail Innovation Network returns to Bentonville with inaugural Retail Innovation Week BENTONVILLE, Ark., May 14, 2025--(BUSINESS WIRE)--dunnhumby ventures, the strategic venture capital and open innovation arm of dunnhumby, the global leader in Customer Data Science, announced the return of its Retail Innovation Forum Americas event on September 18, 2025 in Bentonville. The forum enables senior decision makers to form strategic connections across one of the largest open innovation ecosystems in retail. Launched in 2024, the Retail Innovation Network has held over-subscribed events in Bentonville and London which brought together global best-practice sharing from 300+ organization and 30+ country representatives. Over 1,000 connections have been made among members. Alongside the Retail Innovation Forum, dunnhumby ventures and its partners are proud to host the Retail Innovation Week which will take place 15-18th September in Bentonville. This first-of-its-kind week aims to gather 1,000+ senior retail innovation leaders from pioneering startups, enterprise technology partners, investment firms, academia, retailers, and brands. "Today's retail technology innovation decisions and investments are being made with significant inefficiencies in speed and resourcing. Organizations are mis-using their internal assets while struggling to keep up with the rapidly evolving external technology, data, and AI vendor landscapes," said Leo Nagdas, Head of Corporate Development and Ventures at dunnhumby. "We are re-framing decades of siloed thinking by bringing the open innovation mindset to retail in the form of the Retail Innovation Network and the ecosystem has welcomed it with open arms," he added. Over 200 senior retail and CPG technology leaders are expected to attend the Retail Innovation Forum in Bentonville in September. Forum attendees will experience and participate in innovation showcases, panel discussions, and curated networking opportunities. The panel discussions will focus on: Understanding evolving customer needs Engaging consumers with relevance and authenticity Optimizing critical decisions with data and AI Innovating with the ecosystem The invite-only event is complimentary and offers an opportunity to interact with dunnhumby's executives, including President of the Americas, Matt O'Grady and Founder and Chief of the Retail Innovation Network, Leo Nagdas. Participants can also engage with strategic innovation leaders from market-leading technology providers, retailer and CPG innovation leaders, and investors. Takeaways from these events will be shared exclusively with the Retail Innovation Network members over the coming months as part of a new innovation white paper series. Global retail innovation leaders are welcome to apply for complimentary membership to the Retail Innovation Network via submission link at To learn about the Retail Innovation Week visit About dunnhumby ventures: dunnhumby ventures is dunnhumby's strategic venture capital and ecosystem-led innovation arm with a mandate to partner and invest in early-stage retail technology start-ups that embrace data and artificial intelligence for innovation along the customer's path to purchase. We foster industry collaboration via the Retail Innovation Network, our exclusive ecosystem of senior retail innovation leaders, and seek to align with partners at an early stage to supercharge their ability to take innovation to market by tapping into dunnhumby's retail industry expertise, pioneering data science assets, and global retailer and supplier partner network. Our areas of focus include artificial intelligence (AI), data capture and enrichment, retail media, customer engagement, category management, supply chain, and commerce. About dunnhumby: dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world's most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First. The dunnhumby Customer Data Science Platform is our unique mix of technology, software, and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Raley's. View source version on Contacts Media contact:Theresa Smith, dunnhumbyemail: tls@ phone: 818-704-8481 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
23-03-2025
- Business
- Yahoo
Dunnhumby adds ad-serving tech to its retail media platform
You can find original article here Supermarketnews. Subscribe to our free daily Supermarketnews newsletter. Customer data science firm Dunnhumby is now partnering with Osmos, which specializes in advanced ad-serving tech, on its Retail Media Platform, the company announced on Thursday. The Dunnhumby Retail Media Platform comprises product modules and workflow support to enable audience, inventory, advertiser / agency demand, and measurement management for different levels of in-store and online maturity. Designed for omnichannel campaigns, Osmos integrates shopper behavior, store inventory, and predictive AI to optimize targeting and media spend. The platform uses in-store transactions and long loop data for more precise targeting, personalized marketing campaigns, and optimized media spend across multiple channels including in-store. 'In today's highly competitive retail environment, retail media represents a significant opportunity for increasing revenue and driving growth,' said Matt O'Grady, president of the Americas for Dunnhumby. 'Many retailers and brands struggle to know where to start when growing their retail media business.' This year could be a big one for retail media, as Coresight Research predicts the global market will total $179.5 billion, a 15.4% increase year over year. In its study released in January titled, 'Retail 2025: 10 Trends Shaping the Retail Media Market,' Coresight revealed that retail media great 16.6% year over year in 2024, and based on data from global advertising and communications company Dentsu, retail media held a 20.6% market share in the global advertising market. The piece of the pie is expected to grow to 23.2% this year. First-party data, advances in AI, and closed-loop attribution will help retail media flourish in the coming years, and for 2025, Coresight has identified the following trends: AI will deliver next-gen ad automation and personalization Programmatic advertising will drive operational efficiencies across retail media networks Ad formats will continue to expand Strategic partnerships will unlock offsite growth Retail media will bolster its position as a full-funnel advertising tool Retail media will drive first-party data enhancements Building trust and transparency will be more critical than ever for retail media networks Measuring standardization to gain attention Emerging retail media networks will disrupt the retail media ecosystem Sign in to access your portfolio
