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Williamson fronts up as Bulls promise charge
Williamson fronts up as Bulls promise charge

BBC News

time25-04-2025

  • Sport
  • BBC News

Williamson fronts up as Bulls promise charge

URC: Glasgow Warriors v BullsVenue: Scotsoun Stadium, Glasgow Date: Friday, 25 April Time: 19:35 BSTCoverage: Follow live text coverage on the BBC Sport website & app Even if he was not the size of a large tower block, when big Max Williamson refers to Friday night's encounter between Glasgow Warriors and the Bulls as a "massive battle", you would not be minded to inching his way back to health in Glasgow's second row after missing four months of the season through injury, is spot on here, A repeat of last year's final and a clash of second versus third in this year's table - it doesn't get a whole lot stakes and the rhetoric are high. Bulls head coach Jake White said this week that everybody involved with his team wrote the date of this game on their wall when the fixtures were was a reference to the angst Glasgow dumped on them in Pretoria last summer when the Bulls raced into a 13-0 lead in the United Rugby Championship Grand Final only for the underdogs to bite back and win the thing against the odds."I can promise you, from the day we started pre-season, 25 April was always going to be the game that we were going to go hard for," said White of Friday be fair to Glasgow, they have thrown some petrol on the fire themselves. Earlier in the week, Nigel Carolan, a key coach in Franco Smith's operation, spoke about the arrival of the Bulls and compared Scotstoun to a the South Africans, who have lost two of the past three URC finals, that will be grist to the mill. Quite honestly, Eddie Hearn at his most bombastic could not have done a better job at promoting this on the BBC's Scotland Rugby Podcast, Williamson weighed up the importance of Friday. With only three games left in the league phase and only four points between Glasgow in second and the Bulls in third, the margins are are already guaranteed a home quarter-final. Beating the Bulls would go an awfully long way towards securing a home semi-final as well, if they get there. None of this is lost on Williamson, 22. 'We know it's going to be a battle' These are the dicey times for the Warriors. Of their glorious side that won the title last season, upwards of eight won't be playing in this game, for various reasons, mostly having Friday starter Williamson back on the pitch this past few weeks, albeit from the bench, is exactly what Smith needed. It's precisely what Williamson wanted, too. He was in serious form in the autumn and played thunderously for Scotland against South Africa at Murrayfield, only to succumb to injury. The Six Nations came and went without him."I injured myself in November, and then re-injured myself in January, which was obviously tough, but it was also a good opportunity," he says."I played a lot of rugby in the last 12 months, so it was a good opportunity to get a bit of physical development. That's kind of the way I tried to spin it. The one advantage of being injured is that I feel really fresh now."What about these angry Bulls, then. "Yeah, huge," comments Williamson. "You know, looking at the table, it's massive. With what happened last year, we know they're going to be coming. They've said it - this is the game for them. So we're up for that too."We know it's going to be a battle on Friday night. That's what it's going to be. We know they're coming here for a physical contest. We want to take the rugby to them and match them in that physical battle."It will definitely be a feisty game. They always bring their physicality and we're not going to stand back and let them do it."Statistically, Glasgow have more points for and fewer points against, more tries for and fewer tries against, more clean breaks, more turnovers won, more bonus the metrics tell you they are favourites to win, but you cannot put a number on aggression and rage for victory. There is no data that records the type of raw desire that White has spoken will not be lacking in that department either. Andrew Brace is refereeing. Given the fighting talk from both of these heavyweights, he might be as well bring a bell as a whistle to the Scotstoun scrap.

Social media, algorithmic engagement and their role in societal division
Social media, algorithmic engagement and their role in societal division

Otago Daily Times

time21-04-2025

  • General
  • Otago Daily Times

Social media, algorithmic engagement and their role in societal division

Max Williamson contemplates the perils of algorithmic curation. Imagine a reality in which everyone around you always agrees. Every conversation you have reinforced your existing views, and no opposing views seem to exist. Welcome, you are stepping into the realm of social media, governed not by elected officials but by algorithms. We often open Instagram or TikTok to pass a moment, yet these platforms can shape our world view one scroll at a time. Many observers do not realise the control that the invisible gatekeepers of these platforms have over their perceptions. A stream of content or feed often predicts what we want to see, sometimes before we do so. For example, after a casual chat with a friend about the idea of travelling to Kyrgyzstan and sending him a short video on Instagram, my feed was suddenly flooded with content on Kyrgyz cuisine, culture, and travel vlogs. This phenomenon is consistent with the manner in which Instagram algorithms utilise recent user interactions. When a user likes, shares, comments or engages with a video in any way, they are subject to algorithms that refine content suggestions, thereby ensuring the relevance of the content presented. Such an experience feels convenient but also unnerving. Using a platform like Instagram creates filter bubbles that are designed to appeal to the user and shield them from alternative or dissenting perspectives. The primary aim of these algorithms is to keep users engaged, extending their time on the platform, and boost advertising profits. They do not focus on accuracy, fairness, or fostering democratic discussions. Instead, they highlight content that keeps you emotionally invested, often stirring outrage, moral resentment, or an "us" versus "them" mentality. Emotionally charged content taps deep psychological instincts, making us more inclined to react, comment and share. Researchers refer to this type of content as PRIME: prestigious, in-group, moral and emotional. These attributes elicit strong emotional reactions. Once you engage with this content, the algorithm presents you with more content. Over time, this leads to personalised echo chambers: self-reinforcing environments where beliefs are echoed, opposing views are filtered out, and extreme content becomes more prominent. These algorithmic echo chambers polarise, isolate, and distort our understanding of the world. These are dynamic systems designed to manipulate and maximise engagement. You might think that you can control your social media feed. However, the platform you are using quietly learns about you with every interaction, feeding you the content to keep you scrolling. Those caught in these cycles experience intensified emotions that affect not only online interactions but also real-world behaviour, furthering social divisions. Traditionally, media outlets have offered diverse viewpoints and promoted balanced public discourse. While not free from bias, with many openly aligned to political parties or ideologies, editorial judgement served as a filter, applying professional standards and journalistic ethics to the published content. This process was not perfect but was intentional. Editorial judgement once acted as a filter, flawed but meant to inform the public across ideological lines. Today, the digital media landscape has shifted this dynamic, replacing editorial curation with algorithmic personalisation. Individuals are now segregated into distinct digital groups, each with unique characteristics. Polarisation is not a product of social media alone; echo chambers and biased reporting have always existed. However, unlike traditional media, algorithms amplify biases on a larger scale, with unprecedented speed and precision. They adapt in real time, catering to individual preferences and reinforcing confirmation bias. Consequently, polarisation today is swift, widespread, and intense, fuelling a stark societal divide. Research asked people across 19 countries in 2022 about social media, finding that 84% believed that internet and social media access would make it easier to manipulate false information. In addition, 55% of Americans were found to rely heavily on social media for news and political information. That is, more than half of the population turned to a system built not for truth, but for engagement. Unlike traditional media, the social media rewards often confirm pre-existing viewpoints. Addressing algorithmic echo chambers requires a novel approach. Social media companies should be held accountable for content amplification and societal impacts. Transparency regarding algorithm formulation, with moderate responsible content policies, can help mitigate misinformation and polarisation. Public awareness campaigns to educate users about how social media algorithms shape their experiences can also empower them to seek diverse sources of information. This can be linked to education concerning democratic elections, which are being compromised by the impact of social media. Policymakers in liberal democracies must recognise the political power of social media platforms and consider stronger regulations to ensure fairness. As for citizens, there is no state control of the media in New Zealand. Governments are democratically elected officials that can be voted out, so the question is: Do you want someone who could be removed from power in three years to control social media platforms, or someone like Mark Zukerberg, Facebook's CEO for 21 years with little incentive to create a fair system, as he maintains platform interaction? If we do not ask the hard question of who shapes our online world and why, we risk losing control over what we believe, how we vote, and even how we treat one another. We need deliberate and informed actions to reclaim control over online narrators who seek to shape our society. Only then can we ensure that our digital future enhances democratic values rather than erode them. — Max Williamson is a master's student in international studies at the University of Otago.

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