Latest news with #Maxxinista
Yahoo
7 days ago
- Business
- Yahoo
TJ Maxx and Ilona Maher Team Up to Launch "You Sponsored by TJ Maxx": A First-of-its-Kind Initiative to Sponsor True Original Women
Alongside powerhouse Co-Sponsors Jen Atkin, Carly Cushnie, Renée Elise Goldsberry, Chloe Flower and Ilona Maher, TJ Maxx aims to unlock new opportunities and help open doors for 10 deserving women FRAMINGHAM, Mass., June 5, 2025 /PRNewswire/ -- Today, TJ Maxx (NYSE: TJX) is taking center stage as the official sponsor of True Originals—women who are boldly and authentically themselves—with the launch of You Sponsored by TJ Maxx, a groundbreaking new program that brings dynamic sponsorships to everyday women for being exactly who they already are. From sports arenas to social feeds, sponsorships are ubiquitous – yet for so many everyday women, this kind of support remains out of reach. In fact, a recent TJ Maxx survey revealed a striking disparity: fewer than 10% of women currently have a sponsor backing them, despite 75% of women believing it would help them embrace their authentic selves. That's why TJ Maxx is doing something about it. Experience the full interactive Multichannel News Release here: This new model of sponsorship will award 10 women custom deals designed to amplify their unique voices and fuel their next moves by unlocking assets in three distinct categories: opportunity, connections, and visibility. To do so, each recipient will be paired with one of five game-changing Co-Sponsors who embodies the magnetism and authenticity of a True Original and offers expertise spanning athletics and arts to fashion and entrepreneurship. Meet the incredible Co-Sponsors who are re-writing the rules and cheering on the next wave of True Originals: Ilona Maher: powerhouse rugby player with a whole lot of game. Jen Atkin: from red carpets to boardrooms, a beauty trailblazer turning glam into a movement of community and creativity. Carly Cushnie: designer, stylist, and visionary redefining luxury across fashion and interiors. Chloe Flower: piano prodigy and style disruptor making space for the next generation to shine. Renée Elise Goldsberry: award-winning artist using voice and vision to break boundaries on every stage. "Finding sponsor-level support early in my career wasn't easy, so I carved my own path where I prioritized always staying true to myself – and guess what? Success followed," said Ilona Maher. "As a lifelong Maxxinista, I'm proud to be a part of You Sponsored by TJ Maxx, where we get to help other women who don't fit into a mold make an impact doing what they love and—in doing so—redefine why sponsorship matters." The You Sponsorships are designed to actively champion and create opportunities for recipients through three key pillars that help propel them forward. Each makes up a unique range of assets that sets sponsorship apart, including: Opportunity: Land $20,000 in funding to help back their next big move and champion more of what makes them a True Original, whether it's getting certified in a new skill, launching a business, or taking to the stage. Connections: Get a 1:1 sit-down with their Co-Sponsor to help uplift their ambitions and ideas, then receive introductions to more women in her expansive network that will help open even more doors. Visibility: Tell their stories on TJ Maxx social channels, tapping into the millions of followers to activate their message, mission, and more. Plus, they'll even get a social shoutout from their Co-Sponsor! "At TJ Maxx, we believe in the power of True Originals, women who have this magnetic confidence and optimism, inspiring others to stay true to themselves by being exactly who they already are," said Christina Lynch, Vice President, Marketing Director at TJ Maxx. "With You Sponsored by TJ Maxx, we're championing these very women by expanding the definition of sponsorship and broadening who it can benefit. Our goal is to continue uplifting even more game-changing women, celebrating their individuality, and making self-expression something they never have to compromise on." For nearly a decade, through the Maxx You Project, TJ Maxx has provided tools and resources to help women be their true selves – their maxx selves. This year, with long-time partners Dress for Success® and Save the Children, the brand will continue to support women and caregivers across the country through visibility, connections, and new opportunities. How It Works:Starting today through June 20th, participants can visit to apply for a custom You Sponsorship to advance their professional or personal passions. Applicants will fill out a short questionnaire about their True Original story and how they'd make the most of their sponsorship. For the complete contest rules and terms and conditions, please visit Ready to embrace your true self and unlock new opportunities? Apply for You Sponsored by TJ Maxx at and follow @tjmaxx on TikTok and Instagram to learn more. About The ResearchTJ Maxx commissioned an online survey managed by Edelman Data & Intelligence (DXI) that fielded between April 17th – April 29th, 2025. TJ Maxx surveyed 2,000 respondents in total, representative of U.S. women aged 18-65. About The Maxx You ProjectThe Maxx You Project began in 2017 as TJ Maxx's ongoing initiative dedicated to helping women pursue their most authentic lives. Since its inception, The Maxx You Project has touched the lives of more than 200,000 women across the country through interactive experiences and programming. Learn more on About TJ MaxxAs the nation's largest off-price retailer, with more than 1,300 stores spanning 49 states and Puerto Rico, TJ Maxx helps empower shoppers to be their most unapologetic selves. For style tips, inspiration and more, visit us on Instagram at @tjmaxx, TikTok at @tjmaxx, Facebook at Pinterest at and X at @tjmaxx. Visit or download the TJ Maxx app to shop online and locate your nearest store. About Dress for SuccessDress for Success® Worldwide is the leading global nonprofit employment resource for unemployed and underemployed women. With more than 134 affiliates across 20 countries, Dress for Success has helped over 1.3 million women in their pursuit of economic mobility. About Save the ChildrenSave the Children believes every child deserves a future. In the United States and around the world, they do whatever it takes –every day and in times of crisis– so children can fulfill their rights to a healthy start in life, the opportunity to learn and protection from harm. With over 100 years of expertise, Save the Children is the world's first and leading independent children's organization – transforming lives and the future we share. Follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube. Media Contact:Kayla Shroyer(571) View original content: SOURCE TJ Maxx Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Insider
24-05-2025
- Business
- Business Insider
TJX CEO wants you to find something on the rack that 'almost feels too cheap'
It's an experience that almost anyone shopping at TJ Maxx, Marshalls, Sierra, or Home Goods eventually has: you're browsing items, see a price tag, and think, "that can't be right." Before you know it, you're a full-blown Maxxinista. As it happens, TJX CEO Ernie Herrman said the company wants you to feel a little suspicious when you encounter a sharp deal. "We want a customer to actually say, 'That almost feels too cheap,'" he said in a quarterly earnings call Wednesday. "One out of every 10 hangers I want a customer saying, 'Boy, that that almost feels too inexpensive,' strangely enough." The playbook has been working for the company, which reported strong sales and traffic gains at its family of brands despite a broader slowdown in apparel and housewares categories in recent years. Apart from a bad-weather month in February, monthly visits to TJ Maxx and Marshalls were up roughly 6% to 8% in January, March, and April of this year versus last year, according to foot traffic data from Visits to traditional apparel stores have been basically flat or down for the period. also found that not only do shoppers visit more often, they spend more time in the stores as they hunt for those surprising deals. "A significant part of this success may stem from the segment's inherent 'treasure-hunt' experience — off-price shopping cultivates a browsing mentality, encouraging visitors to linger and explore the constantly changing inventory," Bracha Arnold wrote. This year so far, found TJ Maxx shoppers spent an average of 40.3 minutes in the store, while shoppers at traditional apparel chains averaged 33.3 minutes — a difference of about 20% more time spent trying to find that suspiciously good deal. Of course, there's a lot more to the equation than simply offering low prices. "Value isn't just a function of competitive prices," Global Data retail analyst Neil Saunders said in a note. "It also comes from buying well and meeting customer needs. In our view, TJX merchants are excellent at doing at that and they are one of the key assets that will propel the company forward." On the earnings call, Herrman said TJX has a team of over 1,300 buyers who have relationships with more than 21,000 vendors across more than 100 countries around the world. And while the company is not immune from tariff impacts (Herrman said TJX directly imports about 10% of its goods), much of its sourcing is downstream from other brands and retailers that will likely bear a fair amount of the costs, rather than TJX itself. Global trade chaos now represents a key opportunity for TJX to load up on interesting merchandise, since unexpected inventory surpluses are where off-price retail shines. Jefferies retail analyst Corey Tarlowe found that retail inventories are on the rise for the first time in two years, reversing a trend of leaner, more disciplined inventory strategies in the post-COVID era. "Given these trends, the availability for TJX should remain robust. TJX management noted inventory availability in the marketplace is better than usual," Tarlowe wrote. On the earnings call, Herrman said his buyers aren't tasked with a complex set of price sheets or profit margin targets. Their primary task is finding exciting products they can offer at a compelling discount to the full-price store around the corner. "Our only contract to the customer is that we will have great value on the goods that we put out there, and it'll be below the out-the-door price of traditional retailers," he said.
