Latest news with #McBrideSistersWineCompany
Malaysian Reserve
10 hours ago
- Entertainment
- Malaysian Reserve
A Celebration of Flavor, Culture, and Connection
OAKLAND, Calif., June 19, 2025 /PRNewswire/ — The McBride Sisters Wine Company proudly unveils Black Girl Magic Moscato Frizzante, a vibrant, lightly sparkling wine crafted to celebrate joy, bold flavor, and the richness of individuality. This new release expands the award-winning Black Girl Magic collection with a refreshing twist, just in time for summer sipping. This latest addition captures the spirit of celebration with aromas of ripe stone fruit, honeyed citrus, and floral notes, delivering a lightly effervescent experience that's both elegant and playful. Whether served at brunch, golden hour on the beach, or during a night out with friends, Black Girl Magic Moscato Frizzante invites wine lovers to savor the moment. 'This launch is about more than a new wine – it's giving our wine lovers exactly what they've been asking for. Since we launched Black Girl Magic Wines in 2018, the number one request has been to create a Moscato. And now, the wait is over and we're proud to bring it to life – it's sweet, bubbly magic that just hits different. We're always looking to deepen our commitment to our customers who love our wines.' said Robin McBride, cofounder of McBride Sisters Wine Company. 'It's about expanding representation, elevating shared experiences, and showcasing excellence within Black Culture.' Key Features include: Fresh Summer nectarines and floral decadence dance on the nose with candied citrus of Meyer lemon and cara cara orange. The palate fizzes to life with juicy white peaches and crisp pear. Florals of jasmine, orange blossom and honeysuckle play with the hints of melon that gives a lingering impression of lemon zest and honey. Black Girl Magic Moscato Frizzante is rolling out now to select retailers nationwide and online at Fans and those new to the brand can find exclusive tasting pop ups throughout the summer of the new arrival at: About McBride Sisters Wine Company:Founded by Robin and Andréa McBride, McBride Sisters Wine Company is the largest Black-owned wine company in the United States. Built on a mission to transform the industry through inclusive access and award-winning wines, the McBride Sisters Collection and Black Girl Magic Wines reflect the boldness, brilliance, and resilience of women who inspire them.
Yahoo
24-03-2025
- Business
- Yahoo
McBride Sisters Wine Company Announces New Leadership and Strategic Initiatives to Drive Growth
SAN LUIS OBISPO, Calif., March 24, 2025--(BUSINESS WIRE)--McBride Sisters Wine Company, the largest Black-owned and women-founded wine company in the United States, announced today a series of initiatives to position the company for growth. These initiatives include immediate implementation of a stronger supply chain, and a restructuring of the executive leadership team. New Appointments The company has restructured its executive leadership, including the appointment of a new Vice President of Sales and a Vice President of Marketing. The company has named Art Moreno as the Vice President of Sales. Art most recently served as SVP of Sales at IBG Wine and Spirits and VP of Retail National Accounts at Palm Bay International. Moreno, a seasoned sales leader with a passion for growing consumer-centric wine brands, will play a key role in expanding the company's growth and points of distribution. The company has named Hilary Butler as its new Vice President of Marketing. Hilary most recently served as Sr. Director of Marketing at Bonterra Organic Estates, where she led the company's fastest-growing segment in the U.S. Market. Butler, a seasoned marketing leader with a passion for innovation and impact, will play a key role in expanding the company's impact and elevating its brand presence. Despite challenges in the broader wine market, the McBride Sisters Collection and Black Girl Magic wine brands experienced growth in the On-Premise sector in 2024. This success, coupled with innovative marketing partnerships like a recent campaign with oral care giant Colgate Optic White - generating over 500 million impressions - highlights the brands' ability to resonate with new wine drinkers and one of the fastest-growing demographics in the U.S. "Today's announcement will ensure we have the structure and teams in place to continue on this path to drive growth consumer segments, while also making exciting investments that we believe will lay the groundwork for years to come," notes founder and owner Robin McBride. "At McBride we possess unique expertise in understanding what new wine consumers desire from their wine experience. This insight is deeply embedded in our DNA. I'm excited to see Art and Hilary continue to build and grow these brands," says founder and owner Andréa McBride John. Supply Chain Efficiencies In addition to being responsible for leading the national sales team and route-to-market strategy across all channels, Art Moreno will play a pivotal role focused on improving the company's inventory position, driving supply chain efficiencies, and growing outlets of distribution - allowing McBride to become a more efficient and agile organization. "We see great opportunities ahead of us with incredible varietals from both New Zealand and the Central Coast of California, including in route to market with our established national partnership with Southern Glazer's Wine & Spirits, and believe that we have the ingredients in place for this next chapter of the company's growth and success," says Moreno. Steve Cohen, EVP - Supplier Development & Marketing, Southern Glazer's Wine Spirits, agrees. "McBride Sisters Wine Company has a strong portfolio of brands that champion growth segments, inspire change and uplift communities. They serve a broad spectrum of wine drinkers and also bring new consumers to the wine category. We are thrilled to play a role in supporting McBride Sisters ongoing growth and success as we look for continued innovation that excites wine consumers and invigorates wine business in the U.S." About McBride Sisters Wine Company Founded by Robin McBride and Andréa McBride John, McBride Sisters Wine Company is the largest Black-owned and women-founded wine company in the U.S., renowned for its award-winning wines. With a mission to transform the wine industry, lead by example and cultivate community, one delicious glass of wine at a time, the company is redefining the wine experience for diverse and dynamic audiences. Their portfolio includes celebrated brands such as McBride Sisters Collection, Black Girl Magic, She Can Wines, and Whiny Baby Wines. Visit for more information. Enjoy Responsibly. © 2025 McBride Sisters Wine Company, San Luis Obispo, CA [Forward-Looking Statements] This press release contains statements that are "forward-looking statements" as defined under U.S. federal securities laws. These forward-looking statements reflect management's expectations or projections regarding future events and speak only as of the date we make them. Except as required by law, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. By their nature, forward-looking statements involve risks, uncertainties, and other factors (many beyond our control) that could cause our actual results to differ materially from our historical experience or from our current expectations or projections. View source version on Contacts Media Contact: 816-728-0118 Sign in to access your portfolio
