Latest news with #McDonald'sUAE
Filipino Times
02-06-2025
- Entertainment
- Filipino Times
Unlock daily rewards and win a luxury staycation with McDonald's UAE Golden Getaway
McDonald's UAE is making this summer extra exciting with Golden Getaway, a limited-time digital experience on the McDonald's App that offers daily deals, weekly games, discount codes, and a shot at winning a luxury staycation in Ras Al Khaimah. Live until June 15, Golden Getaway transforms a regular app visit into a more fun and rewarding experience. Customers can unlock exclusive discounts on best-selling menu items every day and take part in weekly in-app games. Players who make it to the top 50 of the leaderboard each week will automatically enter a digital raffle for big prizes— including a high-value win of 9,999 McDonald's Rewards Points and that much-desired Ras Al Khaimah getaway. Golden Getaway also opens the door to discounts on everyday services through the dedicated Fanshop, where users can use their collected points to access discount codes on entertainment, travel, experiences, and more! The campaign aims to bring joy and value to customers while highlighting the brand's focus on fun and interactive digital features. The McDonald's App isn't just for satisfying your cravings—you might win big time! Golden Getaway is available exclusively on the McDonald's App until June 15. Download the app, start playing, and good luck! For more surprises and updates, follow @McDonaldsUAE on social media.
Zawya
24-04-2025
- Business
- Zawya
McDonald's UAE announces partnership with UAEFA
Set to kick off at the highly anticipated prestigious event, 2025 President's Cup Final on May 9, McDonald's UAE will be the official partner for the event as Sharjah's faces off against Shabab Al-Ahli Dubai, United Arab Emirates – McDonald's UAE is proud to announce a new partnership with the UAE Football Association (UAEFA), which will debut with McDonald's UAE as one of the Official Partners of the prestigious 2025 President's Cup Final, taking place on May 9 at 7:30 PM at Mohammed Bin Zayed Stadium, where Sharjah will face Shabab Al-Ahli. This marks the beginning of a broader partnership, with more exciting details to be announced soon. This step reinforces McDonald's UAE's ongoing commitment to supporting sports and community development across the country. Walid Fakih, McDonald's UAE CEO commented, 'At McDonald's UAE, we believe in the power of sports to unite communities and inspire future generations - from grassroots programs to major national events. We're honored to be one of the partners with UAEFA and look forward to sharing more about our broader collaboration in the near future, while celebrating this exciting moment with fans across the country.' Mohammed Abdullah Hazzam Al Dhaheri, General Secretary of the UAE Football Association: 'We are pleased to have McDonald's UAE as one of our partners for the President's Cup. This partnership comes as we prepare to organize the final of the most prestigious tournament, eagerly anticipated by football fans both locally and abroad.' He added, 'We value all our partnerships with institutions and deeply appreciate the support of each one. Such collaborations provide vital backing for Emirati football.' For more information on the 2025 President's Cup Final, please visit: About UAEFA: The UAE Football Association was established in 1971 and became a member of FIFA in 1972, and joined the Asian and Arab confederations in 1974. The UAEFA made great achievements since its foundation at the Gulf, continental and international levels. The senior football national team made one World Cup appearance, in 1990 in Italy, won the Gulf Cup in 2007 and the Gulf Cup in 2013. The youth national team claimed the AFC U-19 Cup in 2008. The U-20 national team qualified for the Youth World Championship in 1997 in Malaysia and 2009 in Egypt. They also took part in the 2003 Youth World Championship as UAE were the host country. The U-17 national team qualified for the 1991 World Cup in Italy 1991 and Nigeria 2009. The juniors' national team won the Gulf Cup in 2006, 2009, 2010 and 2013, the youth and juniors national teams qualified for the AFC Asian Cups finals in 2010, Winning the 2nd Gulf U-23 championship in Doha 2010, in addition to the 7th Gulf Juniors Championship in Kuwait 2010 and claiming the 16th Asian Games silver medal in China for the first time in the history of the country. The Olympic national team made history by qualifying for the 2012 London Games and the women football national team claimed the West Asian Women Championship title twice in 2010 and 2011. About McDonald's UAE: Operating in the nation since 1994, McDonald's UAE caters to the local community across more than 200 restaurants, geographically located to service customers in many areas. McDonald's UAE is committed through its food trust promise, to maintaining the highest quality of products served at each restaurant, and across its McCafé offering. McDonald's UAE prides itself on being a local member of the community and has been committed to its role as a responsible corporate citizen since its arrival to the nation. Following an active social responsibility agenda, it is a long-standing partner of Emirates Red Crescent supporting its charitable and humanitarian further contribute to the wellbeing of the communities, creating wider environmental benefits, McDonald' s UAE and Emirates Environmental Group work in tandem to spread green values and bring to life sustainable initiatives, reducing the nation's carbon footprint. Driving this is the launch of its biodiesel initiative in July 2011, which sees 100% of McDonald's UAE's used cooking oil collected from restaurants and converted into 100% biodiesel, in turn powering the company's logistics fleet. As a result, the trucks have travelled over 23.6 million km on 100% Biodiesel since the partnership began, saving over 25 million kg CO2e emissions. For further information about McDonald's UAE please visit: or contact Weber Shandwick on McDonaldsuae@
Sport360
24-04-2025
- Business
- Sport360
McDonald's UAE announces partnership with UAE FA, commencing with President's Cup Final
McDonald's UAE is proud to announce a new partnership with the UAE Football Association (UAE FA), which will debut with McDonald's UAE as one of the Official Partners of the prestigious 2024/25 President's Cup Final, taking place on May 9 at 7:30pm at Mohammed Bin Zayed Stadium, where Sharjah will face Shabab Al Ahli Dubai Club. This marks the beginning of a broader partnership, with more exciting details to be announced soon. This step reinforces McDonald's UAE's ongoing commitment to supporting sports and community development across the country. Walid Fakih, McDonald's UAE CEO commented: 'At McDonald's UAE, we believe in the power of sports to unite communities and inspire future generations – from grassroots programs to major national events. We're honoured to be one of the partners with UAE FA and look forward to sharing more about our broader collaboration in the near future, while celebrating this exciting moment with fans across the country.' Mohammed Abdullah Hazzam Al Dhaheri, General Secretary of the UAE Football Association: 'We are pleased to have McDonald's UAE as one of our partners for the President's Cup. This partnership comes as we prepare to organise the final of the most prestigious tournament, eagerly anticipated by football fans both locally and abroad.' He added: 'We value all our partnerships with institutions and deeply appreciate the support of each one. Such collaborations provide vital backing for Emirati football.' For more information on the 2024/25 President's Cup Final, please visit:
Campaign ME
24-04-2025
- Business
- Campaign ME
Why brands in the Middle East need stronger opinions
In a region where markets are booming and audiences are evolving, the brands with stronger opinions land, and are the ones that stand for something. And yet, too often, brand communication sounds like it's been put through a corporate blender – safe, sanitised, and stripped of substance. It's especially relevant here in the Middle East, where culturally driven, ambitious brands are still too cautious when it comes to telling bold stories. The pitfall of polished neutrality – brands need stronger opinions Somewhere along the way, neutrality became synonymous with professionalism. As if saying too much might alienate someone. As if beige is better than bold. But here's the reality: if your messaging could be copy-pasted onto a competitor's page and no one would notice, you don't have a brand – you have a placeholder. This fear of 'getting it wrong' has led to campaigns that are technically sound but emotionally hollow. And in a market as dynamic as the Middle East, staying neutral is the fastest path to irrelevance. And the numbers prove it. A 2024 SAP Emarsys Customer Loyalty Index found that 83 per cent of UAE consumers identify as loyal to specific brands – the highest globally. But loyalty here isn't just built on familiarity; it's built on connection. While larger companies are often slowed down by layers of global approval and cautious guidelines, local players have the agility and freedom to lead with personality. Brands that clearly express what they stand for – and do so with courage – are winning hearts. In fact, 73 per cent of GCC luxury consumers say they want brands to better reflect the society they live in, signalling a growing appetite for cultural relevance and storytelling with soul. PR without a POV Is useless Having a point of view isn't about being provocative for the sake of headlines. It's about clarity in your values. The Middle East is no stranger to change – new markets, new voices, new movements. If your brand doesn't have an opinion on where it fits into that change, it'll get left behind. The difference between a campaign that gets noticed and one that makes real impact? A clear, consistent, unapologetic point of view. Across the globe, we've seen brands build loyalty on belief systems, not just logos. But closer to home, this shift is picking up pace. Take Joe & The Juice UAE. In a sea of safe, neutral competitors, they've created a brand that is anything but beige. Their bold pink branding, tongue-in-cheek tone of voice, and culturally relevant campaigns make them feel like that cool, in-the-know friend. They're not trying to speak to everyone – and that's exactly why they connect. Their in-store banners, like 'Don't waste vibes' feel as if they were made for Instagram and real life. Their collabs? Never random. Always rooted in music, fashion, and culture. Even global giants are adapting. McDonald's UAE recently launched a campaign built around the idea that real relationships aren't about grand gestures. They're built in the small, everyday moments. A quiet meal, a detour for fries, or the familiarity of a simple order. It struck a chord because it was grounded in emotional truth, not marketing fluff. And it reminded us that a strong POV doesn't have to be loud, it just has to be real. Stronger opinions might lose you a few followers. But they'll win you fans. And that's the whole point. In the world of personal branding, we're seeing this too. Take Nour from Love Is Blind Habibi. Her stance? She doesn't do coffee dates. She expects princess treatment. Whether you agree or not is beside the point –the boldness of her perspective made her instantly memorable. And in the world of branding, memorability is the game. This shift also opens the door for smaller, homegrown brands. While larger companies are often slowed down by layers of global approval and cautious guidelines, local players have the agility and freedom to lead with personality. They can say what they really think, react quickly, and own their narrative without waiting for permission. This is about strategy, not ego In a region where every sector is getting more competitive from F&B to fintech – your communications aren't just a reflection of your brand; they are the brand. PR without a point of view is like a beautifully designed billboard no one looks at. It might check the boxes, but it doesn't move the needle. The brands that will lead the next era of growth in the Middle East are the ones who dare to say something and stand by it. It's time to be braver. To stop worrying about pleasing everyone and start speaking directly to the people who matter. Because in 2025, brand loyalty isn't built on perfection. It's built on personality. Stronger opinions might lose you a few followers. But they'll win you fans. And that's the whole point. By Lara Geadah, Founder and CEO of Cameo Communications.
Khaleej Times
07-04-2025
- Entertainment
- Khaleej Times
The world is yours to build: McDonald's UAE unlocks a Minecraft Movie Meal
Fans across the UAE can now enter Creative Mode along with the film's release with a new limited-time meal, Spicy Big Tasty, Spicy Magma sauce, exclusive McFlurry®, Happy Meal® toys, and collectibles with epic in-game exclusives and add-ons From crafting pixel-perfect replicas of our iconic Golden Arches and world-famous menu items to stacking block upon block into full-on restaurants, fans have been building their love for McDonald's in Minecraft for years. Inspired by their imagination and the legendary Minecraft universe, McDonald's UAE is bringing an exclusive new experience with the launch of A Minecraft Movie Meal, Spicy Big Tasty, Spicy Magma sauce, exclusive McFlurry®, Happy Meal® toys, and collectibles with epic in-game exclusives and new product packaging inspired by the movie, all available now. "Minecraft has captivated millions around the world, fostering a culture of creativity, exploration, and limitless possibilities. As excitement builds for the release of A Minecraft Movie, we're thrilled to bring a unique way to celebrate this iconic universe," said Walid Fakih, CEO at McDonald's UAE. He added, "From Spicy Magma Sauce to exclusive in-game rewards, this collaboration celebrates the passion and creativity of the Minecraft community. We're always looking for ways to create engaging experiences that resonate with our customers, and we look forward to welcoming fans to McDonald's UAE for this exciting experience." Build Your World, And Your Meal Fans can enjoy A Minecraft Movie Meal exclusively available on the McDonald's App, by choosing one hero main: either the Big Mac®, 9pcs Chicken McNuggets®, or other options - accompanied by medium fries and drink. And now, for the most exciting part, the A Minecraft Movie Meal includes one of six collectibles inspired by McDonald's most beloved characters and menu items, and popular Minecraft treasures. Elevate your mining sessions with a Big Mac® Crystal, Birdie Wings, Fry Helmet, Grimace Egg, Soda Potion or Zombie Hamburglar – and collect them all to stock up your inventory. Each collectible comes with a matching card and a code that fans can scan to unlock the exclusive skin in the Minecraft Marketplace. Big Mac Crystal - Mined from the sea of special sauce, this precious block derives its radiant shine from melty cheese and a toasty sesame seed bun. Birdie Wings - Keep your eye to the sky or you might miss the early bird soaring high above the clouds with a rare pair of elytra wings. Fry Helmet - Forged from the iconic French Fry box, this enchanted helmet is rumored to protect you from friends stealing your last Fry. Grimace Egg - Emerging from the depths of a purple shake, this magical Grimace mob gets its shape from the most coveted egg of them all. Soda Potion - The electrifying effect of this potion is as mysterious as its recipe: an accidental combo of fantastic fizzy flavors. Zombie Hamburglar - Little is known about this hungry mob who spawns late at night and wanders all biomes in search of hamburgers. For an extra kick, pair your meal with the limited-edition Spicy Magma Sauce which boasts a powerful blend of crushed red pepper and cayenne peppers, all balanced with savory garlic and a hint of sweetness. The sauce has also been added to the widely loved Big Tasty, introducing the limited-edition Spicy Big Tasty, available at all McDonald's UAE restaurants and on the McDonald's app. And to cool off, treat yourself to A Minecraft Movie McFlurry®, made with brownies and popping candy, available at all McDonald's UAE restaurants and on the McDonald's app. Families and the youngest fans can join in on the fun too with A Minecraft Movie Happy Meal. Each order comes with one of 8, film-inspired Blockhead or Block World toys. Every Happy Meal also comes with a scannable code to unlock an exclusive digital game where players can complete their very own quest in the A Minecraft Movie world on There will be 8 unique toys available, including: Families can also replace the Happy Meal toy with an exclusive Happy Meal Reader A Minecraft Movie adventures book that will take young readers on a journey across Minecraft Overworld to discover friendly mobs and complete awesome activities. Order your A Minecraft Movie Meal now, which includes collectibles exclusively on the McDonald's App. You can also enjoy the exclusive Minecraft Movie McFlurry®, Spicy Big Tasty, Spicy Magma Sauce, and Happy Meal at all McDonald's UAE restaurants or through the McDonald's app to embark on a legendary Minecraft Movie adventure - available for a limited time, while supplies last. For further information about McDonald's UAE please visit:
