Latest news with #McLoughlin'sBar
Yahoo
17-03-2025
- Business
- Yahoo
Heineken Is Recruiting the Next Owner of a Rural Irish Pub, With One Stipulation
On Achill Island, off Ireland's rugged west coast, there's a pub called McLoughlin's Bar that's been in the family for four generations and part of the community for 155 years. The current owner, Joseph "Josie" McLoughlin, was born upstairs in the pub and has worked behind the bar for 43 years. Now McLoughlin is about to retire, and he has no one in the family to pass the pub on to. Enter Heineken, which is running an unconventional recruitment campaign to find the pub's next owner. There's one important requirement, though: your name must also be McLoughlin. Heineken's "Pub Succession" initiative launches on St. Patrick's Day (March 17), when Irish pubs are naturally in the spotlight, and will be open until the end of May in cities around the world. From New York to Boston to Buenos Aires to Sydney to Phan Thiết, Vietnam–all places where large numbers of Irish people have emigrated–the brewer will run billboards, ads, and a digital and PR campaign to find a McLoughlin successor. Besides sharing a name with the current owner, the right candidate must also have experience in hospitality, a passion for running a pub, and a desire to immerse themselves in Irish pub culture, according to the brand. If the search is unsuccessful, Heineken may explore other ways to help Josie McLoughlin find his replacement. The successful applicant will also receive mentorship, business support, and investment guidance from Heineken. LePub and Publicis Dublin created the campaign, with support from PR agencies The Romans, Thinkhouse, and M Booth. More than an Irish-themed marketing stunt for St. Patrick's Day, Heineken's initiative aims to address a bigger issue. Many family-run Irish pubs face an uncertain future, as more than 4 in 10 rural publicans say they are considering retirement, but 84% have no family to take on their legacy, per data from trade organization Vintners' Federation of Ireland. Heineken's Technology Stops Smartphones From Ruining Gigs Heineken's Technology Stops Smartphones From Ruining Gigs "Pubs in Ireland are more than just places to enjoy a drink; they are living pieces of history, places of laughter, song, and kinship. With many of these institutions facing uncertain futures, we want to rally the Irish diaspora, inspiring a new generation of pub owners to take on not just a business, but a cultural legacy," Mark Noble, marketing manager at Heineken Ireland, said in a statement. This is part of a broader program, "For the Love of Pubs," through which Heineken supports and invests in pubs. Last year, the brewer invested about $50 million (£39 million) to upgrade and reopen British pubs. Also in 2024, Heineken's "Pub Museums" campaign used augmented reality (AR) technology to preserve the stories of Irish pubs. It won gold and silver Lions at Cannes Lions and was shortlisted for the Titanium Lions.
Euronews
17-03-2025
- Business
- Euronews
Heineken campaign aims to find new owner for family-run Irish pub
Family-run pubs are an institution in Ireland. Yet, these charming generational spots are increasingly at risk as many landlords considering retirement don't have family to take over from them. This fact has undoubtedly inspired Dutch beer brand Heineken to play a version of the generation game by trying to change that pattern in one Irish pub - it's launching a search for a successor to take over McLoughlin's Bar. Over the past two decades, pubs across Ireland have faced closure. Figures from Drinks Industry Group of Ireland (DIGI) show that since 2005, an average of 114 pubs have closed every year. The highest percentage of closures came from more rural counties, such as Limerick, Roscommon, and Cork, while Dublin had the lowest percentage of closures. Many of the pubs facing closure are independent locations that have been run by families for generations. More than 40% of rural publicans say they are considering retirement, yet 84% have no family to take over their legacy. For one pub on the rural Achill Island, Heineken has kicked off a campaign to keep it independent. Joseph 'Josie' McLoughlin owns McLoughlin's Bar on the west coast of Ireland. He's been behind the bar for the past 43 years. He was born upstairs in the pub and is the fourth generation of McLoughlins' to run the venue. Like many families in Ireland, McLoughlin's family now live all over the world and he has no-one to pass the pub on to. So now, at retirement age, he is looking for a namesake to take over the running of the pub and keep the family name above the door. After keeping the pub in the family for 155 years, he explains: 'I have no one to leave the pub to, and I'd resigned myself to looking for a buyer outside the family and seeing my name being lost to history. That would just break my heart.' 'The name McLoughlin is woven into the very fabric of this pub. The past 50 years have been incredibly fulfilling for me and I'd love to see that story continue, finding a McLoughlin descendant to take it forward. If I could guarantee the McLoughlin name would still be above the door of the pub in another 155 years, I'd die a happy man,' he says. Heineken's campaign to find a new independent owner is aimed at the 88 million Irish descendants spread across the globe. Ahead of St Patrick's Day, it's offering a succession package to 'the new McLoughlin' including business support, initial investment guidance, and mentorship. 'When we heard Josie's story, we just knew we had to do something to help. Pubs in Ireland are more than just places to enjoy a drink; they are living pieces of history, places of laughter, song, and kinship,' says Mark Noble, Marketing Manager at Heineken Ireland. 'With many of these institutions facing uncertain futures, we want to rally the Irish diaspora, inspiring a new generation of pub owners to take on not just a business, but a cultural legacy. For those who have longed to reconnect with their Irish heritage, this is more than an investment; it's a homecoming: the chance to own a piece of Ireland, to pour a pint for old friends and new, and to keep the spirit of the pub alive for generations to come,' he adds. Ever since the Amazon acquisition of creative control over the James Bond franchise from longtime stewards Barbara Broccoli and Michael J. Wilson, many questions have been asked. Are we going to be subjected to a watering down of the beloved film legacy with countless soul-draining spin-offs? What direction is 007 going to go in now, and which filmmaker will guide Bond into its new era? Most of all though, who will play this new chapter's James Bond? Henry Cavill seems to be the people's choice. Frequently mentioned names include Aaron Taylor-Johnson, James Norton, Kingsley Ben-Adir, Richard Madden, Rege-Jean Page and Tom Hardy. Now, a new name has been added to the ever-growing list and foreign governments are even getting involved... Poland's prime minister Donald Tusk has unexpectedly thrown Jesse Eisenberg's name into the mix by making a tongue-in-cheek offer to the US actor and director behind the Oscar-nominated A Real Pain. Eisenberg, who recently gained Polish citizenship and has starred in films like The Social Network, Zombieland and the Now You See Me trilogy, was offered military training by Tusk - a crash course that would land him 'the new James Bond role.' Tusk posted a video on X that showed him watching a clip of an appearance by Eisenberg on NBC's The Tonight Show. In that appearance, Eisenberg said, to laughter, that a day after he received citizenship he looked at the news 'and the top story was 'Poland now requires all males to participate in military training.'" In his video, Tusk said: 'Dear Jesse, there's really nothing to be afraid of!' He noted that military training is voluntary. 'So come over to Poland! And we'll give you such a training that, the new James Bond role? It's yours!' Who knew it was that easy nabbing cinema's most sought-after role? Tusk said on 7 March that his government was working on a plan to prepare large-scale military training for every adult male in response to the changing security situation in Europe. The Polish PM said that there's a need for an army of 500,000 soldiers, more than double the current number, which would include reservists. He added last week that the government intends to put 100,000 volunteers through military training each year starting in 2027 as it seeks to build an army of reservists. He said he was "convinced that there will be no shortage of volunteers.' Not when 00 status is within reach...
Yahoo
14-03-2025
- Business
- Yahoo
There's a Pub in Ireland with Your Name on it: Heineken® Launches Worldwide Search to Find New Owner, Keeping the Family Tradition Alive
A Media Snippet accompanying this announcement is available by clicking on this link. Family-run Irish pubs face uncertain future as more than four in ten rural publicans say they are considering retirement but 84% have no family to take on their legacy* The McLoughlins have run McLoughlin's Bar for four generations, but now current owner Josie risks seeing his name removed from above the door With 88 million Irish descendants living across the globe, Heineken® is using its marketing might to find a new McLoughlin to take over the pub on the beautiful Achill Island on Ireland's west coast - searching from New York to Buenos Aires to Sydney ACHILL SOUND, Ireland, March 14, 2025 (GLOBE NEWSWIRE) -- Leading global beer brand Heineken® has launched a worldwide recruitment campaign to help independent Irish pub owner, Josie McLoughlin, find a new successor. Joseph 'Josie' McLoughlin owns McLoughlin's Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop of the wild, beautiful landscape of West Ireland. A fourth generation McLoughlin, Josie was born upstairs in the pub, and when his parents passed, he took the reins and has been behind the bar for the past 43 years. Like many families in Ireland, Josie's kin now live all over the world and he has no-one to pass the pub on to. So now, at retirement age, he is looking for a namesake to take over the running of the pub and keep the family name above the door. Josie, whose family has run McLoughlin's for 155 years, explains, "I have no one to leave the pub to, and I'd resigned myself to looking for a buyer outside the family and seeing my name being lost to history. That would just break my heart. The name McLoughlin is woven into the very fabric of this pub. The past 50 years have been incredibly fulfilling for me and I'd love to see that story continue, finding a McLoughlin descendant to take it forward. If I could guarantee the McLoughlin name would still be above the door of the pub in another 155 years, I'd die a happy man.' Heineken® has stepped in to help Josie and his partner Jackie launch a worldwide search for a new custodian who'll keep the McLoughlin tradition - and the heart of the pub - alive. Someone who can act as the next guardian of a rich tapestry of stories, pints and, of course, the craic. It is using its global reach to launch a recruitment campaign, with towering billboards and eye-catching ads being erected in cities worldwide where large numbers of Irish people have emigrated, including New York, Boston, Sydney, Auckland, Buenos Aires and Phan Thiết (Vietnam). A widespread digital and PR campaign will leave no stone unturned in the search for a suitable McLoughlin. Heineken® will also be offering a succession package to 'the new McLoughlin' to help them get their feet behind the bar, including mentorship, business support and initial investment guidance to ensure the pub remains a thriving part of the community. Heineken® has long believed the pub is the home of socialising and nowhere is this truer than in Ireland. Whether it's a big pub in the city, or a local that members of the community rely on for celebrations and get togethers, it's the friendly spirit of these institutions that Heineken® strives to protect. With names such as O'Donoghue, Fitzpatrick and McLoughlin's above the door, they've served as meeting places, socialising spots, storytelling hubs and cultural landmarks for centuries. Today they face the challenge of succession. Many publicans like Josie have dedicated their lives to their pubs, to find they have no-one to take over their legacy. Heineken® wants to ensure that pubs remain at the heart of social life in Ireland and beyond. The campaign is part of a wider pub support campaign 'For the Love of Pubs' which includes a suite of programmes which are dedicated to supporting and celebrating the pub trade. Mark Noble, Marketing Manager at Heineken® Ireland says, 'When we heard Josie's story, we just knew we had to do something to help. Pubs in Ireland are more than just places to enjoy a drink; they are living pieces of history, places of laughter, song, and kinship. With many of these institutions facing uncertain futures, we want to rally the Irish diaspora, inspiring a new generation of pub owners to take on not just a business, but a cultural legacy. For those who have longed to reconnect with their Irish heritage, this is more than an investment; it's a homecoming: the chance to own a piece of Ireland, to pour a pint for old friends and new, and to keep the spirit of the pub alive for generations to come.' All it will take is finding just one of the 88 million people of Irish descent that want to reconnect with their roots by owning a pub that bears their namesake. So, are you a McLoughlin? Imagine walking into a pub with your family name above the door, a place where past generations have gathered, and future generations can continue to gather. At the edge of the emerald isle, where the Atlantic crashes, the fire crackles and the stories flow as freely as the pints, sits such a place. Established in 1870, McLoughlin's can be found in the heart of Achill Sound. Punters can expect a warm welcome, a fabulous beer garden for summer, a roaring fire in the winter and traditional live music played late into the night. From its doorstep, there are views that stretch out across the sea and up towards Slievemore mountain - a stunning backdrop for incredible sunsets. Beyond its stunning scenery - Golden Globe and BAFTA-winning film The Banshees of Inisherin was filmed here - Achill Island off the wild west coast of Ireland offers a vibrant community and the warmth of social connection. If you're a McLoughlin and you're passionate about keeping the family name above the door for future generations, there's a pub in Ireland with your name on it. Visit to learn more and apply. For Irish publicans looking for support and resources they can visit Notes to editors:For more information, images and interview requests, please contact Ireland - lauraw@ USA - heineken@ Worldwide - heineken@ References:*Vintners' Federation of Ireland AGM April 2024 About Heineken® HEINEKEN® is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN® has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken® N.V. and Heineken® Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under and HEINEKEN® has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken® N.V. (OTCQX: HEINY) and Heineken® Holding N.V. (OTCQX: HKHHY). Photos accompanying this announcement are available at: in to access your portfolio
