Latest news with #MedhaviNain
Fashion Network
14 hours ago
- Entertainment
- Fashion Network
Max Factor enters Hyderabad with House of Beauty
Global beauty brand Max Factor has debuted in Hyderabad, bringing its century-old legacy of Hollywood glamour to the city's consumers. Known for its roots in cinematic makeup artistry, the brand is now available across Shoppers Stop, Health & Glow, and Lulu in Hyderabad. Max Factor's arrival in the City of Pearls gives local beauty enthusiasts access to its professionally formulated range, from foundations and compacts to lipsticks and mascaras, the brand announced in a press release. With products crafted to suit Indian skin tones and textures, the brand announced that it aims to deliver versatile, everyday elegance for diverse lifestyles. 'At Max Factor, we believe that makeup goes beyond surface beauty- it has the power to uplift, express, and inspire," said House of Beauty's head of marketing for international brands Medhavi Nain in a press release. "Our debut in Hyderabad reflects our mission to bring pro-level products to the discerning beauty enthusiasts." The launch strengthens Max Factor's presence in India through House of Beauty, a brand-building platform focused on introducing international beauty labels to Indian consumers. Max Factor positions itself as the go-to choice for those seeking camera-ready confidence and its brand history is tied to stars like Marilyn Monroe and Ava Gardner.
Fashion Network
14-05-2025
- Business
- Fashion Network
Max Factor enters Bengaluru with Shoppers Stop
Global beauty brand Max Factor has made its entry into the Bengaluru market. Launching its product range with multi-brand department store Shoppers Stop, Max Factor aims to offer Indian consumers access to high-performance cosmetics that cater to a variety of skin tones and beauty needs. 'At Max Factor, we've always believed that makeup is not just a tool for transforming how you look, but also how you feel," said House of Beauty's head of marketing for international brands Medhavi Nain in a press release. "Our exclusive presence at Shoppers Stop in Bangalore reflects our commitment to making professional-quality beauty accessible to everyday Indian consumers." The Bengaluru launch marks Max Factor's continued retail expansion in India, with an aim of combining international quality with local relevance. The curated selection includes base products such as foundations and primers, as well as colour cosmetics including mascaras and lipsticks, formulated to suit Indian skin tones and climate conditions, according to the brand. Max Factor's entry into the city is intended to appeal to makeup enthusiasts seeking both daily wear and occasion-specific products. Positioned within a premium yet accessible segment, Max Factor believes that Bengaluru's growing beauty and personal care market offers a strategic opportunity for its India expansion.
Fashion Network
23-04-2025
- Business
- Fashion Network
Max Factor launches in Kolkata with Shoppers Stop
International beauty label Max Factor has entered the Kolkata market through a retail partnership with Shoppers Stop, as the brand continues to expand its retail network across India. The launch brings Max Factor's century-long history in makeup artistry to consumers in the city, aiming to offer a professional-grade product range to suit Indian skin tones and local beauty preferences. 'At Max Factor, we've always believed that makeup is not just a tool for transforming how you look, but also how you feel," said House of Beauty's head of marketing, international brands Medhavi Nain in a press release. "Our exclusive presence at Shoppers Stop in Kolkata reflects our commitment to making professional-quality beauty accessible to everyday Indian consumers." Known for its Hollywood heritage and association with iconic film stars, Max Factor now offers Kolkata's shoppers a curated selection of its foundations, primers, lipsticks, mascaras, and other cosmetics. The brand has also partnered with Bollywood celebrity Priyanka Chopra Jonas for its promotional campaigns to connect with Indian shoppers. Founded in the early 20th century by Polish-born cosmetician Max Factor, the label gained prominence during Hollywood's Golden Age, working with actresses such as Marilyn Monroe and Ava Gardner. Today, Max Factor retails its cosmetics globally and its Kolkata launch underscores its strategy to grow its footprint across major Indian cities.
